The "2023 People's Finance Forum" was held at the People's Daily on the 29th, and the 20th People's Ingenuity Award Award Ceremony was also held at the forum. Guazi second-hand car was successfully selected for its innovative service of "try it for 7 days before buying a car" and won the ingenuity service award.
It is reported that the "20th People's Ingenuity Award" collects high-quality products, technologies, services and solutions in various industries and fields in 2023, and selects various awards from them. The "Ingenuity Service Award" focuses on service cases with outstanding performance in 2023 in serving the transformation and upgrading of agriculture in the manufacturing industry or meeting the needs of residents' consumption upgrading, promoting professional development, innovating service models, improving service efficiency and service quality, improving service quality standards, and cross-border integrated development. Along with Guazi, well-known companies such as BYD Automobile, China Unicom, JD.com, and China Merchants Bank Credit Card Center also won the award.
"Try 7 days before buying a car" is an innovative upgrade service launched by Guazi second-hand cars in 2023, providing users with an in-depth test drive experience of up to 450 kilometers in 7 days. This move aims to solve the industry problem of opaque condition of used cars, and make more rational decisions by giving users enough time and opportunity to experience the vehicle before buying a used car.
The "try 7 days before buying a car" service, combined with the dual car purchase guarantee of online preferred car sources, greatly reduces the difficulty of users' car purchase decisions. As a result, the user satisfaction rate of Guazi second-hand cars has risen to more than 90%, and the net promoter score (NPS) of users has risen to 53 points, and the turnover efficiency of tens of thousands of car dealers who have participated in the 7 trial services has been effectively improved, and the net promoter score (NPS) of car dealers has risen to 68 points. At present, more than 10,000 car dealers on the Guazi platform have all opened the "7-day test drive" service.
According to Luo Lei, assistant to the president of the China Automobile Dealers Association, the "7-day test drive" can protect the purchase rights and interests of consumers and accelerate the quality upgrade of the supply side. In the future, "try for 7 days before buying a car" is expected to become a necessary part of second-hand car sales, and promote the overall improvement of the industry's vehicle quality, circulation efficiency, and turnover efficiency.
The award of Guazi second-hand car once again proves that the second-hand car e-commerce platform has made great progress in the field of service innovation. With the continuous development of the second-hand car consumer market, the second-hand car e-commerce platform will play a more important role in improving the second-hand car consumption experience and promoting the standardized development of the second-hand car industry.
Guazi second-hand car always adheres to the user-centered and constantly improves the user experience. In the future, Guazi second-hand car will continue to make efforts in the field of service innovation to provide users with a better second-hand car consumption experience.