2023H1 Men's Makeup Industry Marketing Trend Insight Report (with download)

【Report Table of Contents】

01 Market Trends

• How has the overall men's makeup industry evolved?
• Where is the growth point of Tao, Douyin, and Xiaohongshu?
• What is the competitive environment in the industry?

02 Consumer trends

• What are the current subcategories of men's cosmetics that are sustainable and sustainable, is there room for price increases, where is the current product competitiveness, and what are the product demands of consumers?
• Where is the core group of men's cosmetics at present, what are the main consumption scenarios, and which groups of people can be expanded?

03 Marketing Trends

• What kind of grass content/display forms can increase the publicity effect and increase the explosion rate of Douyin/Xiaohongshu?
• Douyin/Xiaohongshu can find which experts to plant grass and bring goods, and the effect will be better?

04 Quality List & Cases

• Little Red Book: Talent List, Product List
• Douyin: Brand list, grass list, video sales list, live broadcast sales list
• Case: "Ke'an Plain Cream", "Cool Guy Note Concealer Stick"

Report preview

This 32-page report is only partially presented due to space constraints