【Report Table of Contents】
01 Social media trends in the beauty industry
02 Insights into consumption trends of beauty users
Trend 1: Refinement
- Consumers are beginning to pay attention to 360-degree refined skincare and pursue beauty care from head to toe
- In terms of skin care behavior, it shows a trend of Xi refinement and attention to time-sharing skin care
Trend 2: Atmosphere
- Aromatherapy skincare is loved by consumers for its sense of atmosphere brought by its fragrant scent
- The atmospheric makeup effect that does not let go of a single strand of hair penetrates all scenes of consumers' lives
Trend 3: Purity
- The concept of pure beauty, characterized by green safety, continues to deepen and is preferred by people with sensitive skin
- The pure and light makeup based on natural translucent makeup advocates consumers to return to their true state
Trend 4: Chasing the tide
- Lip makeup products have become the main arena of IP co-branding, and their trendy attributes have aroused consumers' popularity
- Disney and Sanrio's related animation images have become popular IP co-branding
Trend 5: Sports fever
- The marketing popularity of entertainment stars has declined, and the cooperation between beauty brands and sports stars has become a new trend
Trend 6: Emotional
- Cooperate with the top short drama and touch the user's cool point, which has become a new way for beauty brands to quickly increase their popularity
- Emotional marketing that touches the circle and triggers emotional resonance helps the brand to achieve circle penetration
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The report is 37 pages long, and due to space constraints, only some of them are presented here