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In recent years, the competition in China's film industry has become more and more fierce, especially during major festivals. On New Year's Day 2024, many films such as "Twinkle Twinkle" and "Annual Meeting Can't Stop" have appeared one after another, starting a box office competition. However, in this feast, an unexpected "collapsed house" incident has caused widespread attention and controversy - the box office performance of "If You Are Honest Do Not Disturb 3" is far less than expected.
This film, directed by veteran director Feng Xiaogang and starring famous actors Ge You and Yue Yunpeng, had high expectations. But the reality is cruel, and after the film was released, its box office and word-of-mouth were not satisfactory. Some data show that in the early days of its release alone, its box office fell to a bleak level, and it was even jokingly called "the biggest box office tragedy on New Year's Day" by netizens. This phenomenon raises the question of why a star-studded movie would be in such a dilemma.
The film's box office failure was largely attributed to the lack of plot and production. Although Ge You and Yue Yunpeng's performances have been recognized to a certain extent, on the whole, the redundant plots and bridges that are out of touch with the main line in the film have been criticized by the audience. In particular, Yue Yunpeng's performance, although humorous and funny, has little to do with the main storyline, and has been criticized as "nonsense literature", which seems to be set up only to please the audience. In addition, the match between Ge You and Shu Qi also makes the audience feel mismatched due to the huge difference in age and style.
The film's shortcomings lie not only in the content and performances, but also in the fact that it has not kept up with the times. Looking back at the film market in recent years, the tastes of audiences have changed significantly. Increasingly, they prefer storytelling, well-made films rather than settling for a star-studded cast that captivates audiences. This trend is vividly reflected in "If You Are Honest Do Not Disturb 3". Although the film brings together many stars, its lack of story innovation and depth makes it seem powerless in the fierce market competition.
In addition, film critics also pointed out that the film appears conservative and lacks innovation in the thinking of directors and screenwriters. Today, with the increasing popularity of digitalization and networking, the film industry is also constantly evolving. The audience's expectation of the film is not only the visual and auditory enjoyment, but also the depth of thought and cultural connotation behind the story. However, "Do Not Disturb 3" does not seem to have made enough efforts in this regard, causing it to lose its competitiveness in the rich and varied film market.
In this context, Ge You and Yue Yunpeng's acting skills are still the highlight of the film. Ge You's "Ge You's paralysis" and the deep acting skills he has shown in other works have always been the benchmark in the industry. Although Yue Yunpeng was born in cross talk, his performance in film and television works has gradually been accepted and loved by the audience. Their efforts saved the film to some extent, but they still couldn't completely reverse the audience's dissatisfaction with the overall content.
The shortcomings of "If You Are Honest Do Not Disturb 3" are also reflected in the neglect of the psychology of young audiences. Today's young people are pursuing personalized and diversified cultural consumption. They prefer creative, in-depth work rather than simply relying on star power to attract attention. As a result, the film did not receive a very good response among young audiences. This reminds us that even commercial blockbusters need to keep up with the times and keep up with the aesthetics and psychology of young people.
Another angle of competition in the market is the influence of social media. On online social platforms, the audience's perception of the movie can spread quickly and form a huge influence. After the release of "Do Not Disturb 3", negative reviews on social media snowballed, which also had a big impact on the box office of the movie. This shows that in the digital age, the promotion of a film is as important as word-of-mouth management, and can even determine the fate of a movie.
Analyzing the failure of "Do Not Disturb 3", it is not difficult to find that the film industry is undergoing a profound change. Audiences are no longer satisfied with superficial entertainment, they crave movies with depth, thought, and emotion. This puts higher demands on directors, screenwriters, and even the entire production team. They need to dig deep into social and cultural themes to create work that resonates, thinks, and discusses.
This revolution in the film industry has also provided a stage for emerging directors and creators to showcase their talents. They have the opportunity to break the traditional shackles and engage audiences with fresh perspectives and innovative approaches. This is not only a challenge to their individual talents, but also a test of the innovation ability of the entire industry.
To sum up, the experience of "If You Are Honest Do Not Disturb 3" is a warning to the Chinese film industry. It tells us that movies should not only have an attractive surface, but also have a depth and thought that touches people's hearts. The future film market will be a market that emphasizes both artistry and audience experience. In this market, only works that continue to innovate and dare to break through can leave a deep impression in the hearts of the audience.
As a viewer, what do you think of "Do Not Disturb 3"? How do you think the Chinese film industry should be improved to attract more audiences? Feel free to share your thoughts and insights in the comments section.