iQIYI, an online video platform headquartered in Beijing, carries the laughter and tears, dreams and pursuits of countless people. Its founder, Gong Yu, used wisdom and courage to create a colorful film and television world for us. However, this world is not all smooth sailing, and iQIYI has also experienced countless ups and downs and twists and turns on the road of growth.
Since 2019, iQIYI has fallen into the quagmire of losses. That year, it lost a staggering 10.325 billion yuan, which made people sweat for it. In the following years, although the loss has decreased, it is still a big mountain in iQiyi's heart. In 2020, the loss was 7.045 billion yuan, and in 2021, the loss was 6.190 billion yuan. Behind these figures, iQIYI has paid a heavy price for pursuing better content and better services.
However, just when people were almost about to lose confidence, in 2022, iQiyi finally ushered in the dawn. That year, its losses shrank sharply to 136 million yuan, giving people hope of turning losses into profits. And in 2023, iQiyi will achieve a profit of 1.925 billion yuan, which is undoubtedly the best return for its years of persistence and hard work.
iQIYI's growth process is like a TV series with ups and downs. It used to struggle in the quagmire of losses, and it used to laugh in the joy of profits. Along the way, it has endured too much pressure and doubts, but it has always adhered to its original intention and mission. Now, it has finally stood at the pinnacle of profitability and proved its value with its strength.
iQIYI's success is not accidental, it is the result of the hard work of countless employees, and it is also the embodiment of the recognition of the market and the audience. In this process, iQIYI has always adhered to the concept of people-oriented, and constantly improved user experience and service quality. It continues to optimize the platform's functions and launch more high-quality content to meet the diverse needs of users. At the same time, it actively cooperates with all parties to expand its business scope and inject new vitality into its own development.
Of course, the future of iQIYI is still full of challenges and opportunities. With the intensification of market competition and the continuous change of audience demand, iQIYI needs to continue to innovate and forge ahead in order to be invincible in the fierce market competition. We believe that under the leadership of Gong Yu, iQIYI will be able to continue to write its own glorious chapter.
Looking back on iQIYI's development over the years, we can't help but ask: what makes iQIYI profitable after years of loss? Is it its persistence and hard work? Or is it the recognition of the market and the audience? Perhaps these factors are indispensable. But in any case, we should cheer for iQIYI's success and look forward to its future.
Today's iQIYI has stood at a new starting point. It has a large user base, rich content resources, and advanced technical support. In the future, how will it continue to give full play to its advantages and bring more high-quality content and services to users, and how will it respond to market changes and challenges? These questions are worth pondering and looking forward to.
In short, iQIYI's turnaround is a moment worth remembering. It has proved its worth with its strength, and it has also shown us a future full of infinite possibilities and hopes. Let's look forward to iQIYI's performance in the future! What kind of surprises and touches will it bring us? Let's wait and see!