Inventory of the top 10 popular brand marketing events in 2023 | Analysis of brand hot marketing events in 2023

【Report Introduction】

Looking back on 2023, there have been many marketing cases with excellent reputation this year. The "Joy Yellow" joint event between Heytea and FENDI has become a hot topic, and the innovative version of the sauce-flavored latte jointly launched by Luckin and Moutai has also attracted much attention. Some distinctive hot words are widely popular, such as "everything can be dopamine", "autumn and winter Maillard color wear", and the brand's "splashing wealth". Innovation in the field of live streaming should not be overlooked. For example, Dong Jie and Zhang Xiaohui's "White Moonlight" live broadcast and the coconut palm coconut water brand's official "rubbing" marketing live broadcast have brought new opportunities and challenges to the brand.

In addition to making everyone's eyes shine, behind these top marketing events is a deeper thinking about marketing strategies. This report will deeply analyze the marketing strategies, key actions, communication rhythms, content gameplay and topic volume of these successful cases, and summarize the common strategies and reusable methods of content marketing for brands in different industries and different stages of development. At the same time, we also have insight into future marketing trends from the annual representative cases to provide reference for the brand's marketing strategy in 2024.

Analysis of brand hot marketing events in 2023

1. Luckin and Moutai cross-border co-branding

2. Zibo barbecue event marketing

3. 喜茶与FENDI跨界联名

4. 钟薛高Sa'Saa AI营销

5. Lightweight outdoor upgrade under the banana

6. Guizhou village super event marketing

7. Bee flower memes out of the circle marketing

8. Coconut Tree "Rubbing" Marketing

9. Xiaohongshu emotional live broadcast

10. The Day of the Dead

Report preview

The report is 74 pages long, and due to space constraints, only some of them are presented here