Report produced by: Chinese Institute of Human Sciences
1. As one of the mainstream carriers in the digital era, the short video live broadcast ecosystem undertakes the torrent of technology and leads the trend of industrial transformation. Promote the evolution of occupational classification downward, and give birth to new forms of occupations and new forms of employment.
2. Employment is the greatest livelihood of the people. After more than ten years of development, the short video live broadcast ecology has entered a stage of high-quality development, and through "short video +" and "live broadcast +", it is deeply integrated with all aspects of production and life, giving birth to new models and new formats of diversified consumption, industrial innovation, knowledge Xi, and career development, and the value brought to employment, entrepreneurship, and career continues to expand.
3. Employment opportunities, employment groups, and occupational ecology are also changing due to the digital economy. Based on the large-scale content ecology and business ecology, short video and live broadcast have achieved mutual promotion and rebalancing of supply and demand, which not only promotes the online upgrading of traditional occupations, but also brings a significant expansion of new occupations and employment through new business formats, and promotes high-quality and full employment.
4. At present, the basic network capabilities of the mainland continue to be enhanced, and the construction of new infrastructure such as 5G and gigabit optical networks continues to advance, continuously consolidating the foundation of digital development and providing assistance for the popularization of the Internet and the development of digital technology. In this context, the short video live broadcast ecosystem is driven by AI technology to establish a full link from the production, distribution and consumption of user content, providing every ordinary individual with a digital production and lifestyle.
5. With the continuous development of digital technology, offline trust, interaction and collaboration are migrating to the new digital space, forming a digital ecology and reshaping the productivity and production relationship in the digital era. Through extensive and precise linkages, digital technologies expand supply, increase consumer demand, and improve the efficiency of matching supply and demand.
6. There are two ways for the digital ecosystem to continuously improve business efficiency: one is that with the social and economic development, the supply and demand of many industries have changed, and the traditional model cannot fully meet the demand, and digital technology has the ability and potential to carry and change the digital transformation of many industries.
7. The improvement of business efficiency and the expansion of business scale are reflected in the transformation of occupations, which are respectively the video transformation of traditional occupations (career digitalization) and the new occupations driven by digital ecology (digital professionalization). The new occupation not only promotes the optimization of the employment structure, but also expands the employment capacity, realizes the virtuous circle of digital business ecology, digital employment, and digital industry ecology, and ultimately strongly promotes the development of the digital economy.
8. As an important mode of production organization in the digital era, the short video live broadcast platform has broken the boundaries of time and space, formed a new ecology of collaboration, openness, and diversity, accelerated the digitalization and digital professionalization of occupations, and created a large number of employment opportunities. The short video live broadcast ecosystem is people-centric, building a new type of production relationship and interactive relationship, and giving birth to inclusive employment. As of the end of 2022, the Kuaishou platform has driven 36.21 million jobs, and the jobs it provides have the characteristics of low entry threshold and diverse working methods.
9. As of the end of December 2022, Kuaishou has supplied nearly 400 types of live broadcast content, such as talent and skill displays, daily life records, agricultural assistance, popular science teaching, and sports and outdoor, etc., and the thriving content ecology and business ecology have given birth to the development of new professions. Through its core businesses such as short video, live e-commerce, and online marketing, Kuaishou has created new positions such as "Internet Marketer", "Trader", "Assistant Broadcaster", "Marketing Expert", and "Bringing Goods" to meet the new needs of consumers and improve economic efficiency in the process of replacing old formats with new formats.
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