Song L has been on the market for half a month, with sales of 10,003 vehicles, and people praise BYD, but they don't look at the price?
2023 has ended, and the time has entered 2024, for the domestic auto market, as well as the manufacturers and brands in it, the merits and demerits have become a thing of the past. Of course, as a traditional "entertainment", entering 2024, many manufacturers will successively announce their sales in December 2023 and the whole year of 2023. There is no doubt that in 2023, BYD will be the most dazzling brand, not even one of them, with sales of more than 340,000 units in December and annual sales exceeding 3 million units, becoming the double sales champion of domestic new energy vehicles and all categories of brands, and the sales data is quite in place.
Of course, in addition to paying more attention to BYD's overall sales, the sales of some new products have also attracted our attention. According to BYD's statistical caliber, the BYD Song L, which was just launched on December 15, sold 10,003 units, that is to say, this new model has been on the market for half a month, and the sales volume has exceeded 10,000 units.
As one of the most blockbuster new cars in the second half of 2023 on BYD Dynasty Network, Song L can be said to have given many friends "ups and downs" along the way from the debut of the new car to the pre-sale and then to the official launch. When Song L's official picture was unveiled, the new appearance and interior design did have a strong sense of visual impact, with edges and corners, and at the same time full of futuristic design, which really "grew" in the "hearts" of many young consumers.
However, after Song L announced the pre-sale price of 220,000 yuan, many friends said that it was difficult to accept, because the starting price of pre-sale was really a bit high. In fact, if it was a year ago, that is, in 2022, a medium-sized pure electric SUV model with a length of 4840mm and a wheelbase of 2930mm, the starting price of 220,000 yuan is not expensive. However, throughout 2023, the price war in the domestic new energy vehicle market will be a little too fierce, and consumers' expectations for new cars will drop again and again, so it will be difficult for many small partners to accept the pre-sale price from 220,000 yuan.
On December 15, 2023, BYD announced the final price of Song L of 189,800-249,800 yuan, which really surprised many small partners, the listing price of the new car is lower than the pre-sale price, and everyone is used to it, but the official listing price is 30,000 or 40,000 yuan lower than the pre-sale price, which is really rare, so after the starting price of 189,800 yuan is announced, many small partners who are interested in the appearance, technology, and experience of this car are a little excited. Therefore, many friends who have paid attention to Song L since the debut of the new car, the state of mind along the way can really be described as "twists and turns", but fortunately, in the end, BYD gave potential users a big surprise, and we even suspect that BYD gave a pre-sale price of 220,000 before, which is to play "psychological warfare", in order to make a "foundation" for the final surprise price.
Of course, after "getting the price", Song L's advantages are still relatively obvious in the 200,000-level medium-sized pure electric SUV models, among which BYD's three major weapons of pure electric models, e-platform 3.0, CTB battery chassis integration technology, and Yunlin-C, are all on the car, which is still quite sincere.
Based on the e-platform 3.0, the Song L has a maximum output of 380kW and a peak torque of 670Nm, as well as a 000 acceleration time of 4.3 seconds, while the high-efficiency eight-in-one electric powertrain makes the Song L's energy consumption per 100 kilometers as low as 12.8kW·h, and the longest cruising range can reach 662 kilometers. The CTB battery integration technology not only makes the battery a part of the chassis and structure of the vehicle, but also effectively reduces the chassis height of the vehicle, so that the center of gravity of the vehicle is relatively lower and the handling performance is better. The Yunnan-C Yunlin C+iTAC intelligent torque distribution system not only makes the vehicle's handling performance better, but also fully takes into account the comfort.
Of course, there is no doubt that at the level of vehicle configuration, BYD and even domestic new energy vehicles, never need to worry about us, BYD Song L's configuration level, in the field of 200,000-level new energy vehicle products, is also one of the best levels, so after "solving" the price problem, the overall purchase value of Song L's car will naturally go up.
It is undeniable that there are many pure electric models at the 200,000 level, and some of them are even better than BYD Song L in terms of appearance, interior, and intelligence, but there are really not many "players" like Song L who are on the field. We believe that BYD's brand influence and technical attractiveness in the new energy vehicle market, as well as the consumption inertia brought about by "large sales", have made many friends choose the Song L car. To tell the truth, the final price of Song L, although full of surprises, is not very cheap in terms of absolute price, but there are still so many consumers who spend money to "cheer", which shows that the market and consumers, the recognition of BYD's brand and technology, has reached a new height.