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As the end of the year approaches, the Satellite TV New Year's Eve party has become one of the annual events that the audience is looking forward to. However, this year's Mango Satellite TV's New Year's Eve party suffered an embarrassing situation of word-of-mouth overturning. Although the ratings ranked first, it was difficult for the audience to clearly watch the star performances after spending a lot of money on the scene, and too many advertising slots became a major pain point for the party.
Too many ads become a pain point: the duration and frequency of putting the cart before the horse
The setting of the advertising link in the New Year's Eve party of satellite TV has always been a topic that cannot be bypassed, but Mango TV's party seems to have pushed the advertising time to an extreme. After every two programs, the audience is forced to usher in a round of advertisements for the host to introduce the products, which makes the viewing experience of the whole party upside down, and advertising becomes the main theme that has to be accepted. Compared with the New Year's Eve parties of other satellite TVs, frequent advertising periods have undoubtedly become one of the important reasons for the word-of-mouth overturn of Mango Satellite TV.
The audience experience is worrying: the audience spends a lot of money to see the stars clearly
In the eyes of the audience, Mango TV's New Year's Eve party seems to divide the seats higher, the lower the viewing experience. The stage is too large to be seen clearly when the vista is extended, and the audience sits on the side or in the high-priced seats, sometimes only seeing the dense crowd of human heads, and sometimes seeing the stars hurriedly leaving the stage after their performances. In particular, although the interactive area, which has the most expensive ticket price, can stand next to the stage, the audience experience is unsatisfactory due to the lack of a fixed position for the audience and the chaotic management of the scene.
Controversy over actors' performances: celebrity lip-synching has become the focus of criticism
Not only did the audience encounter problems with the viewing experience at the scene, but even the audience watching through the screen felt the many controversies of the party. One of the prominent issues was the pad sound of the actors' performances, which became the focus of criticism from the audience. When the stars sang and danced, they obviously spoke to each other, the CD texture was strong, and no matter how loud the singing action was, it failed to bring about a change in volume, which caused the audience to question the sincerity of the party. This kind of performance makes the audience wonder "Is it so difficult to admit that others are good?".
Lack of sincerity and criticism: The audience did not feel the sincerity of the party
In addition to high ratings, the success of the party also needs the recognition and praise of the audience. However, the various problems in the performance of Mango TV's New Year's Eve party made the audience fail to feel the sincerity of the party. Problems such as actors' lip-synching, too many advertisements, and poor audience experience have become the main content of audience criticism, calling on the producers of the party to make improvements in future programs.
The call for improvement: progress in questioning
Although this year's Mango Satellite TV's New Year's Eve party faced the embarrassing situation of word-of-mouth overturning, it also provided an opportunity for future improvements. The audience's doubts and criticisms are the driving force for the progress of the party producers, far better than blind praise and momentary data. In the process of accepting criticism, the producers of the party were able to understand the expectations of the audience more deeply, improve the quality of the party, and make it more in line with the tastes and expectations of the audience.
Conclusion: I look forward to more outstanding large-scale parties in the future
On the whole, although Mango Satellite TV's New Year's Eve party has achieved some success in ratings, the overturn of word-of-mouth has made the audience have mixed reviews of it. The audience spent a lot of money, but they could not clearly enjoy the star performances on the spot, and the excessive number of advertising slots caused dissatisfaction among the audience. It is hoped that in the future large-scale galas, the producers can fully absorb the opinions of the audience, make more outstanding programs, and dedicate a truly unforgettable New Year's Eve feast to the audience.
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