Go to a clothing store and buy clothes
Can you still be labeled as ugly by salespeople?
This happened to the brand MAX&Co
As a secondary brand of luxury brand Max Mara
MAX&Co brand positioning
A group of young and fashionable urban women
The price of the product is generally between 1000~10000 yuan
On April 23, a consumer in Nanjing posted a complaint on Dianping, saying that after making a purchase at the MAX &Co clothing brand store in the Golden Eagle World shopping mall in Nanjing, Jiangsu Province, he received a "customer maintenance form" erroneously sent by the sales staff, which also included the evaluation of the woman. "Average strength", "like bargaining", "men are not strong", "very fat", etc., these words are used by store staff to evaluate store customers.
The reporter also contacted the Golden Eagle World Shopping Mall in Nanjing, Jiangsu Province for the first time to verify the incident. So far, we have not received a response from the brand's owner, Max Mara Group, on the progress of the handling of the incident and the subsequent implementation of consumer privacy data protection.
Consumers see themselves being labelled as ugly
The clerk excused himself when he apologized
"Big data, please push me to the people who have recently spent at MAX&Co, and see what the sales say about you! It turns out that this brand is like this, to label consumers, no wonder the service sold is getting worse and worse. In the comments, the woman angrily said that the store's apology was insincere, and even said that the content of the document was not from the MAX &Co store, but accidentally opened the document sent by her colleague to other companies, "This explanation is simply taking consumers for fools", the woman complained.
A "Customer Maintenance Form" sent to a customer by a MAX&Co store employee.
The reporter also called Nanjing Golden Eagle World Shopping Mall, and the other party said that the incident did happen, and the mall had already dealt with it, and had contacted the above-mentioned complainant and made compensation, as for the communication details with the brand, it was inconvenient to disclose too much.
How will the store staff and stores involved deal with it? Next, how will the brand protect consumer information and data? The reporter also called the operating entity of Max Mara Group, the parent company of MAX & Co, in China, but there has been no response as of press time.
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Manuscript source | Liaoshen Evening News, Southern Metropolis Daily, netizen comments, look at the comprehensive
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Align with the editors | Chen Qu