How to avoid "involution" and find the core that can really establish differentiation in the bathroom track? This is the common voice of all sanitary ware companies in the past two years. In the face of the increasingly fierce "price war", "technology war", "product war" and "marketing war", enterprises have begun to deeply reflect and seek breakthroughs and explore innovation paths.
Realt sanitary ware gathers intelligent tracks, strengthens the core competitive advantage, creates three distinct labels, breaks out of the encirclement of "involution", and steadily improves production and sales, setting a new benchmark for the contrarian growth of the bathroom industry.
Tag 1: If you understand smart toilets, choose Realt
This year, Realt released a new slogan "Understand smart toilets, choose Realte", and through the online and offline three-dimensional communication network, "Understand smart toilets, choose Realte" has successfully become a bright label of the brand.
Through TVC content, it has generated innovative linkages with official media, spokespersons, fan groups, KOLs, dealers and consumers and many other groups, successfully leveraging hundreds of millions of online traffic, triggering a phenomenon-level heat in the industry, and the brand voice soaring across the network; Offline through the advantages of high-frequency exposure, active viewing and saturation attacks of ladder media such as Focus / New Trend, etc., quickly activate consumer brand awareness, provide a stronger brand driving force, and at the same time continuously carry out a number of "Realt Understands Walker Conference", and implements "Only choose Realt if you understand smart toilets", which has achieved the doubling of the communication effect.
Online and offline joint efforts, deep link to consumers, "understand the smart toilet, choose Ruierte" brand label, in the minds of end consumers left a deep memory and imprint.
Label 2: "Technical control" in the bathroom industry
As an A-share listed company, Realt has been deeply involved in the intelligent bathroom track for more than 20 years, has accumulated more than 1,800 patents, participated in 15 national standard customizations, has a national CNAS certification laboratory, and a national industrial design center, and has achieved a comprehensive breakthrough in the flushing effect, safety performance and sterilization effect of smart toilets.
In terms of flushing effect, the E-shion light sound purification system and the patented technology of 1 flush and 2 siphon dual-stage flushing innovated and developed by Realt smart toilet have achieved silent flushing without residue and won innovation awards for many times; In terms of safety performance, Realt smart toilet has created a "12-fold safety shield" to protect the safety of users in an all-round way; In terms of sterilization, Realt applies UVC dynamic water sterilization technology and plasma sterilization technology to smart toilets, making cleaning water and air healthier and safer.
The continuous innovation and breakthrough in technology not only enhance the competitiveness of Realt products, but also allow Realt to establish a benchmark image of "technology control" in the bathroom industry.
Tags 3: Smart Bathroom "Super Factory"
Realt has 5 production bases around the world, with a total production capacity of 1.8 million sets per year, with industry-leading intelligent manufacturing capabilities, strict quality management system and efficient supply chain system, to ensure that every link of products from raw material procurement to finished products reaches high standards. Through intelligent and automated production methods, Realt Sanitary Ware has achieved a significant improvement in production efficiency and effective cost control, and further consolidated its leading position in the global bathroom market.
The brand image of "understand the smart toilet, choose Realte", the "technical control" of the bathroom industry, and the three eye-catching labels of "super factory" of the intelligent bathroom have made Realt play a strong and powerful punch in the encirclement of "involution", and took the lead in entering the "acceleration period" and opened up a new growth pole in the field of intelligent bathroom.