"Involution" has evolved into a norm in the bathroom industry, and no brand can escape from such a competitive environment. Homogeneity and low-level competition make the cost of sanitary ware enterprises higher and higher. The advantages brought by scale have been difficult to offset the risk of overcapacity, and have become a common "pain point" in the industry.
At the moment of fancy "involution", Gubide Sanitary Ware jumped out of the tactical level, bypassed the whirlpool of "volume products", "volume technology", "volume price" and "volume marketing", focused on more essential and macro competitive thinking, created three unique memory points for the brand, and also found a breakthrough for the bathroom industry to "break the volume".
Memory point 1: the leading brand of domestic high-end hardware
In the field of bathroom hardware, Gubide Sanitary Ware has won wide recognition in the domestic and foreign markets with excellent quality and original design. As the only bathroom hardware brand in China that can be as famous as international brands such as Dornbracht Contemporary, Hansgrohe and KLUDI in Germany, Goobid not only shows the strong strength of Chinese bathroom brands, but also sells well in 147 countries and regions around the world with its unique design concept and exquisite craftsmanship, establishing a good image in the global market and becoming the leader of domestic original hardware brands.
Memory point 2: high-end designer brand
In the circle of high-end designers, Gubide sanitary ware has a high degree of recognition, and is widely used by designers in high-end residences, star-rated hotels, luxury villas and other high-end places. Gubide attaches great importance to originality, cooperates with the world's top design studios, and continuously introduces trend-setting design works and technologies, becoming the preferred brand trusted by high-end designers. Its latest leading technologies such as the two-in-one shower/bathtub faucet system and the zero-cold water pre-discharge system for showers are unique in the bathroom market and meet the pursuit of high-end customers for personalization and high taste.
Originating from German Seiko, Gubide integrates the essence of pure Germany craftsmanship into each product, inherits the science, rigor, precision and reliability of German craftsmanship, and strengthens product quality through original international leading eight technologies to ensure that each product achieves the ultimate durability and comfort.
The three memory points of "domestic high-end hardware leading brand", "high-end designer brand" and "Germany Seiko quality" have successfully enhanced the brand image and market competitiveness of Gubide sanitary ware. In Goobid's view, the real competition lies not in the price war and technology accumulation, but in the in-depth excavation of brand concept and quality. Through precise brand positioning and excellent product quality, Goubide has won the recognition of the global market, and also provided valuable experience and inspiration for the bathroom industry to break the "involution".