In the current market environment where "involution" prevails, the bathroom industry has not been spared, the bottom line of major brands has been repeatedly challenged, and traditional bathroom companies are struggling. Even the "predators" of various subdivisions have to put down their bodies and join in this fierce "involution" torrent, and start to "roll products", "roll technology", "roll prices" and "roll marketing......
However, in this wave of "involution", there are still companies that adhere to the road of differentiated development, refuse to blindly follow the trend, and have the courage to explore unknown areas. Through the research and development of new technologies and new products with independent intellectual property rights, Dier Health has successfully opened up its own blue ocean market and created three distinctive brand labels, which are deeply imprinted in the hearts of consumers.
Label 1: The industry's original intestinal spa technology
In the face of the increasingly serious homogeneous competition in the sanitary ware industry, Dier Health is unique and has created intestinal hydrotherapy technology to achieve large water volume, large water splash, wide water pressure and constant water temperature, which can deeply clean the dirtiest and most difficult to clean the last part of the intestine. This innovative technology not only meets the urgent needs of consumers for a healthy life, but also makes the Dier brand unique in the market and a leader in the industry.
Label 2: The only smart toilet product that has obtained the dual medical device certification of China and the United States
Dier spa toilet has not only won the China CFDA medical device certification, but also successfully obtained the United States FDA medical device certification, becoming the only smart toilet product in China that has obtained both Chinese and American medical device certification. This award not only proves the excellence of Dier Spa toilets in terms of health functions, but also demonstrates their leading position and strong strength in the market.
Tag 3: Smart toilets that are used by high-end customers
Since its listing, Dier spa toilets have been favored by high-end customers such as luxury houses, villas, confinement centers, and star-rated hotels. Every year, more than 1.5 million high-end people choose to use Dier products, which is enough to prove the excellent performance of Dier spa toilets in terms of quality and service. High-end users who pursue quality life have shown a high degree of attention and trust in Dier spa toilets, making the Dier brand widely spread in high-end circles and have an excellent reputation.
In the market environment where "involution" prevails, Dier Health has successfully broken out of the fog with its distinctive differentiation strategy and three brand labels, won wide recognition and trust from consumers, and deeply imprinted the three major labels into the minds of consumers. Although the entire industry is still facing the challenge of "sales pressure", Dier Health is showing a thriving scene: sales growth against the trend, steady expansion of market share, continuous improvement of brand influence, ushered in its own dawn.