The ideal car, which was once ridiculed as "taking off your pants and farting", has long since achieved a perfect counterattack. Among the countless new domestic car-making forces, the performance of the ideal in the market is not an exaggeration to describe it as "one ride in the dust".
On January 1, Li Auto took the lead in announcing delivery data for December 2023. According to the data, Li Auto delivered 50,353 new vehicles in December 2023, a year-on-year increase of 137.1%, which is also the first time that Li Auto's monthly sales exceeded 50,000 units. It is worth noting that in the whole year of 2023, Li Auto's cumulative sales and deliveries reached 376,030 units, a year-on-year increase of 182.2%, exceeding the annual sales target of 300,000 units.
There is no doubt that the ideal in the domestic new energy vehicle market is indeed very hot. In contrast, NIO, which ranked second, delivered a total of 160,038 new vehicles in 2023, a year-on-year increase of 30.7%. In other words, the sales volume of the ideal year is more than double that of the second place, and such a gap is enviable.
If you want to say why the ideal stands out, the extended-range technology is its magic weapon in the new energy vehicle market. Perhaps many people don't understand why the outdated technology of range extender has pushed the ideal car to a higher peak, and after only 5 years, everyone's thinking has changed?
In fact, the "extended range model" in the market does make more and more consumers really fragrant, because in the transition stage of pure electric has not yet been substantially broken, more car companies are aware of the unique advantages of the extended range. Therefore, we can see that in addition to the ideal, car companies such as Wenjie, Leap, Lantu, Changan and other car companies have used range extension technology, and the ideal, as the pioneer of it, must be "the first person to eat crabs".
From a realistic point of view, aside from everyone's technical controversy over the range extender, we only talk about the practicality of the car, and after understanding the range extender, we know that it is really the best choice at present. Because the extended-range car has a very big advantage, that is, it avoids the shortcomings of the current electric vehicle and can be used in all working conditions. Taking the ideal L8 as an example, the pure electric range of 210KM is more than enough for use in the city, so there is basically no worry about high fuel prices in the city, and when traveling long distances, because of the characteristics of the extended range, its comprehensive range exceeds 1000KM, which also means that it also has no anxiety about the range on high speeds. Compared with the situation that pure electric vehicles lose battery life at every turn, extended-range cars can't say anything about your cake.
In addition, the ideal "refrigerator, color TV, large sofa" has gradually become popular in the hearts of the people. Although some people always use this to complain that the ideal is a "bells and whistles" car company, no one can deny that these functions are more comfortable and attractive, and then look at the auxiliary driving function, ideal L9 before and after 6 ultrasonic radars, millimeter wave, 1 lidar, such auxiliary driving capabilities, can completely beat the 500,000 traditional fuel vehicles on the market. It is not difficult to understand why Ideal's sales in 2023 have been rising, and finally exceeded the sales performance of 370,000 units.
CEO Li Xiang also said that he would challenge the annual sales target of 800,000 units, which means that its average monthly sales will exceed 67,000 units next year. You should know that 800,000 units is not a small number, after all, luxury cars like Mercedes-Benz and BMW sell more than 700,000 units every year, and as an ideal with an average price of more than 300,000 yuan, if you want to complete it, you must continue to improve the product matrix.
At present, it seems that there are only three models on sale: L7, L8 and L9, which means that there are too few models. In this regard, in 2024, Li Auto will release four new models, including an extended-range SUV and three pure electric models, among which the first pure electric flagship MPV - MEGA has been unveiled for a few months, and the price of this car is expected to be no less than 500,000 yuan. However, another extended-range SUV is the ideal L6, the price of the model is between 20-300,000 yuan, is the first model of the ideal car with a price of less than 300,000 yuan, if the product power and price are very strong, then the probability will still be a big sale.
Write at the end
All in all, Li Auto's results are very eye-catching for all new car-making forces, after all, they are indeed selling too well in 2023. But this does not mean that there is no sales pressure on the ideal, especially in the second half of 2023, the M7 has become a dark horse in the market, invisibly snatching a lot of the share of the ideal, and the launch of the M9 directly points to the ideal L9, which also makes the ideal begin to be alert. Of course, competition is a good thing, and for consumers, it is important to be able to buy a better product for the least amount of money.
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