Today's headlines first article, please do not move, offenders will be investigated.
Half a year ago, Jia Yueting held a car press conference, announcing that his dream of building a car had come true, and the Faraday 2.0 Ultimate Edition was launched.
It's also funny, the first generation of Faraday didn't understand it, and actually made a 2.0 version directly.
The price of this car is about 2.2 million yuan.
After the whole press conference, Jia Yueting also divided several points and seriously explained why this car is worth 2.2 million.
It's also a car, and it can't help but remind people of Lei Jun's Xiaomi car, which just opened the Xiaomi car su7 press conference recently, which can be summed up in three sentences:
"Self-developed!"
"Self-developed!"
"It's still self-developed by TMD!"
At first, I heard that it would last for 3 hours, but I was a little worried about whether it would be too boring.
But I didn't expect that as soon as it opened, the whole process was like a blink of an eye, and it was enjoyable to listen to. Everyone can't wait to hear more about Mr. Lei.
I've been to a lot of press conferences, but it's really rare to introduce product design, R&D and technical ideas in such a simple way as this one. Every link is full of surprises and the content is wonderful.
What's more interesting is that Mr. Lei did not wear his classic set of "shirt + jeans + white sneakers" this time, but wore a whole set of "suit + trousers + leather shoes", which looked particularly formal, which shows how much he attaches importance to this press conference.
After the press conference, even the emcee I invited when I got married asked me on WeChat how much the Xiaomi car sells!
To be honest, there are actually two key points of this conference:
First, I will show you the appearance and details of Xiaomi cars, so that you can see the brainchild of Xiaomi in the past three years;
Second, use its own technology, self-built factories and ecological interconnection to equip Xiaomi cars, so as to determine the tone of Xiaomi cars.
In general, everything was said, but the price was not said.
But it can be guessed that Xiaomi's car will not be cheaper.
199,000 is unlikely, but it's not far off.
As for the configuration, there will definitely be no dual motors and large batteries, and the cost of these two things is too high.
Aerial suspension is also unlikely, and I'm quite expecting the flip gauge and eco expansion to leave a little leeway in the lower specs......
As for some bells and whistles, such as ambient lighting, inflatable seats, etc., it doesn't matter if you have them or not. Ultra-fast charging can also be appropriately reduced, don't exaggerate too much.
Don't be fooled by the launch, those are just the top-of-the-line configurations, and the estimated price will be between 35 and 400,000. 199,000 can also accept it, after all, you still have to have a dream......
There may be some basic configurations, giving a cheap price, maybe for marketing, but in fact, those basic versions don't make much sense.
Why are the prices of those emerging car brands so high? Why don't they make some low-end and cost-effective cars? The main reason is that it cannot compete with traditional car companies, especially companies like BYD......
People have been building cars for many years, have a complete supply chain, and have accumulated technology, and you want to do them in terms of cost performance after just two years of work?
It's too hard......
Also, what are you thinking about these new car brands?
Do you make electric cars to represent the trendy? In fact, what they need is not price reduction, not design, but technology. That's all that matters.
Let's talk about what advantages you have after investing so much? Could it be that it is just because the concept is novel and there is not much historical baggage, and then you can tell some stories in the capital market?
Let's talk about the future. What will the future look like? We can foresee intelligent driving, autonomous driving, comfort upgrades, safety improvements, cost reductions, etc... All of this requires new technology.
So, you have to realize that you can't just do low-end cars.
Lei Jun said quite clearly: "A car with such a configuration will cost at least 400,000 yuan!"
In fact, Lei Jun's Xiaomi car looks pretty good, even better than Jia Yueting's Faraday.
Jia Yueting boasted that his first production car FF 91 is positioned as a high-end car, accelerating to 100 kilometers to beat Maybach and Ferrari, directly benchmarking with luxury car brands such as Rolls-Royce and Bentley.
But in fact, Jia Yueting's car building is almost the same as the "last knife" of Pinxixi, and he is always one step away from entering mass production, mainly because of lack of money.
The strange thing is that Boss Jia can always pull people who are willing to invest when he is desperate: Sunac's Hongbin Sun, Evergrande's Xu Belt, etc., were all supporters of Jia Yueting.
According to media statistics, Jia Yueting's FF has raised a total of 406.6 billion yuan in the past 10 years, ranking second in the new energy vehicle industry.
Also, many sharp-eyed netizens found that the intelligent automobile factory mentioned by Boss Jia is estimated to be not so advanced, and the stamping, welding, spraying and assembly workshops are almost not seen.
The level of automation in the factory is also very low, and almost all processes are completed manually, and even the common robotic arms are not visible.
This actual situation made many netizens begin to question, Boss Jia spent 9 years and burned 40 billion to make it, is it just a hand-made car?
Lei Jun spent 10 billion yuan to build a Xiaomi car in three years, while Jia Yueting spent 9 years and 40 billion yuan to build 9 cars. To be honest, if you watch the fun, Jia Yueting is more material.
In addition, Lei Jun mainly mentioned two foreign brands when comparing competing products, one is Porsche and the other is Tesla. He basically only used the word "comparable", and only used "exceeding" when talking about some parameters.
He also didn't redefine slogans like the best model in 50, 100, 5 million.
It was a bit interesting to introduce the factory because it was their own factory and they couldn't baash the supply chain, so the audience started criticizing the equipment for being just available with money.
In addition, some people may be a little sensitive to "self-developed splits", when introducing components, Lei Jun mentioned some brands such as Brembo and Bosch, and the barrage began to joke that they were ready to set up their own assembly plants.
In fact, at present, many automobile factories in the mainland are unlikely to produce their own products, but they just insist on black.
For example, tires, should OEMs study their own rubber formulas and then make tires? Isn't it normal to use Michelin, Hankook, and Continental? This should also be criticized as assembly?
For example, glass, can't Fuyao's glass be used? Everyone knows that Boss Cao's character is controversial, so the main engine factory has to build its own glass factory and develop and produce it by itself?
What about the braking system, how many cars are marked with Brembo on the brake calipers, everyone thinks it is very good, the cost is high, and the cost is willing to be paid, but it becomes an assembly on Xiaomi?
Wipers, this one has to be researched by yourself, with electrical equipment, with doctors, if you use another brand, it will be an assembly plant, right?
As for the doctor, it is already a very powerful integrated solution company, why can't it be used?
The air conditioner filter also has to be pulled out to see if it is an OEM, if so, it is also an assembly?
There are also vehicle lights, LED light sources and circuit boards for the design and manufacture of can't be used by Hella, Osram, Philips, Koito, Valeo and other manufacturers? Otherwise, even if it is assembled?
Xiaomi cars are about to go on the market, and they have expressed their respect for the predecessors of China's new energy vehicles, and BYD, Weilai, Xiaopeng, and Ideal have responded in a friendly manner, welcoming Lei Jun to enter the ranks of car manufacturing.
But Geely's executives have a bit of an opinion about the Xiaomi car.
At first, he commented that Lei Jun's tribute to BYD on the billboard was "a bit too much", and then said that it was "very annoying" for Xiaomi cars to pay tribute everywhere, and finally simply criticized Xiaomi directly, "I always want to pay tribute to others, but it is useless".
In addition to Yang Xueliang, Geely's other executives have made unfriendly remarks about Xiaomi.
The vice president of ZEEKR and the CEO of Xingji Meizu continued to bombard Xiaomi Automobile, feeling that Xiaomi had too many advertisements and engaged in emotional kidnapping.
Some netizens commented that the real business war is actually a taunt between executives. However, Geely's attitude towards Xiaomi cars is not as friendly as other car companies, and there must be a reason.
In 2021, Xiaomi announced that it would start building cars, and Lei Jun said that this was his last major entrepreneurial project. At that time, Xiaomi poached Hu Zhengnan, president of Geely Research Institute. It is rumored that Hu Zhengnan also took a lot of Geely technicians with him when he jumped to Xiaomi.
Xiaomi Auto plans to hold a press conference on December 28, and it just so happened that the day before Xiaomi, ZEEKR also held a press conference and released ZEEKR 007, which is very similar to Xiaomi's first product positioning.
ZEEKR 007 can be regarded as a model that competes exclusively with Xiaomi SU7, not only the body size is similar, but even the sports performance, user interaction and intelligent driving functions that are focused on are almost identical.
The ZEEKR 007 has caused trouble for Xiaomi's upcoming new car, and the biggest problem is the price. The starting price of ZEEKR 007 is 209,900, and the top configuration is 299,900. For Xiaomi, this price is a headache, as the price of Xiaomi's SU7 equivalents could be slightly higher.
How much do you think the Xiaomi SU7 will be priced at?