Yang Jing Hengyu from the Au Fei Temple
量子位 | 公众号 QbitAI
2023 is a year of frequent policies for the technology industry.
And this year's technology industry guidelines are very clear, this path is:
Scientific and technological innovation, focusing on the combination of the real economy and traditional industries, the deeper the integration, the more fragrant.
This is not only a guide to the future development direction, but also a summary based on historical successful experience.
What's more, this road is not a castle in the air, it can be completely landed, and once it lands, it is possible to successfully break the circle quickly. Let's not talk about hypocrisy, let's take an example of the most out of the circle this year, let's take a sip together-
Kayadai.
Technology that can be seen
may be the most perceived by everyone, that is, Moutai's various postures that are frequently out of the circle-
Like Sauce Latte, Moutai Ice Cream, Chocolate, i Moutai that "Ascends to the Top at the Beginning", Xunfeng Metaverse App and so on. It seems to be a variety of marketing activities, but in fact, there is a faint show of technical muscles behind it.
Take i Moutai, a digital marketing platform, for example, when it was first launched, it could be said that it was "crazy", and the number of downloads reached more than 400,000 in one day of its launch, topping the App Store list. More than 2.29 million people and 6.22 million people participated in the first appointment subscription.
With such user popularity, to be honest, the technical challenges are not small.
Because in addition to ensuring the stable operation of the app, it is also necessary to protect the basic rights and interests of consumers from the perspective of consumers, ensure that the results of the process are fair, just and open, and take into account the privacy and security of user data.
Infrastructure such as Moutai Cloud, Moutai Big Data, and strong supply chain capabilities are the backbone of i Moutai, which now has more than 53 million registered users and nearly 5 million daily active users.
In addition, it has indeed brought tangible benefits to Moutai. It is reported that since the launch of i Moutai, the cumulative transaction volume has reached 44.3 billion, which is also one of the advantages of the real economy that distinguishes it from Internet companies.
The App that is also out of the circle, as well as the Xunfeng Digital World, which is developed by combining the metaverse and blockchain technology, topped the App Store on the first day of its launch, and the number of users exceeded one million on the second day.
It is a metaverse platform that supports multiple people online at the same time, allowing players to explore, socialize, and do tasks while also learning the process of Xi winemaking, tasting skills, and other knowledge.
It is reported that users can have the opportunity to obtain Moutai's limited digital collections and create digital homes by obtaining Xunwei points.
The metaverse has said so much and watched so much. However, as soon as Xunfeng Digital World was launched, many industry insiders said that this is the real metaverse product. Because this is the metaverse that is truly integrated with the industry and born of digital reality.
Of course, in addition to these online, the products that fall into the hands of each consumer are actually full of technology.
For example, each mediocre bottle cap actually adopts a number of difficult optical and ink anti-counterfeiting technologies in China, eliminating the anti-counterfeiting identifier that required a flashlight and battery device in the past, and directly completing the high-level switch from "two-dimensional" to "three-dimensional".
The new design of the anti-counterfeiting rubber cap allows consumers to directly identify the authenticity through different perspectives with the naked eye, which solves the problem that the original anti-counterfeiting plastic cap needs to rely on special equipment, and the identification process is complex and error-prone.
Such an anti-counterfeiting system is also connected with the self-built digital platform, which not only facilitates traceability, but also helps to standardize and specialize the anti-counterfeiting system, maintain the healthy development of the ecology, and bring a good start to the industry.
As for Moutai ice cream, sauce latte, and wine chocolate, they are inseparable from Moutai's own special technology.
And this involves some of the invisible scientific and technological investments behind Moutai.
The technological code behind Moutai
The more invisible, the more curious it is, and the more it is worth taking out and talking about.
After carefully reading the official summary, the qubits suddenly became clear: the fragrance of Moutai sauce is thousands of miles, and it is inseparable from the four flavors of "scientific and technological value" quietly added behind it.
First taste, the essential biotechnology value of winemaking.
As we all know, 2 experiments in the 60s and 70s of the last century have proved that after leaving Moutai Town, the taste of Moutai is not right. This is because brewing Moutai requires a unique microbial "recipe".
According to official sources, using metagenomics research technology, Moutai has come up with a clear figure that there are as many as 1,946 species of microorganisms in the brewing environment of Moutai.
As the saying goes, "those who get microbes win the world". As of 2022, Moutai has obtained more than 600 strains of Clostridium in 25 categories, and isolated 3 types of living Clostridium neostriforma for the first time in the world.
In short, it takes a lot of effort to maintain the long-term diversity and stability of microbial resources (including mountains, waters, forests, soils, and rivers) in the brewing environment.
△ The whole picture of Moutai Distillery, the source of Moutai time and space
In order to stabilize the unique microecology of Moutai brewing area, it depends on the scientific value of the second taste environment.
Moutai Town is located on the bank of the Chishui River in Guizhou, surrounded by three mountains and a stream of water.
Compared with other baijiu-producing areas, the geographical environment is very special, the water source is rich in minerals, the soil along the river is like a natural filter, which is conducive to the production and fermentation of Daqu, and the topography on both sides of the river creates a special small regional climate, which can be seen as a giant fermentation tank carved by nature.
All of this makes the nearly 2,000 microorganisms needed for sake brewing appear and do not want to leave, and the microorganisms, colonies, and then interact with each other.
They are unique to Moutai and cannot be replicated.
△ Detect the number of microorganisms in Moutai fermented grain, the source of Moutai time and space
After talking about microorganisms, let's talk about it further, and we have to talk about the value of material science.
Technicians also wanted to know why Moutai was so delicious, so they used Fourier transform ion cyclotron resonance mass spectrometry analysis to find more than 6,000 molecules in Moutai and identify more than 700 aromatic and flavorful compounds.
Finally, there is the value of life sciences.
To expand on two sentences, it is that the researchers of Moutai organization, relying on metaproteomics technology, have studied the "substance, bacteria and enzymes" and determined the formation mechanism of Moutai wine's color, aroma, taste and character.
Translated into easy understanding, it means that if you think Moutai is delicious, it must not be your illusion, but there is really a scientific reason in it.
Of course, in addition to the above 4 points, the technological code behind Moutai is also closely related to capital and talent investment.
In terms of capital investment, internally, Moutai has invested nearly 6 billion yuan for five consecutive years and has continuously increased its investment in scientific and technological innovation. Externally, it invested 10 billion yuan to participate in the establishment of two industrial funds to expand its own scientific and technological territory. The scope of investment includes, but is not limited to, new generation information technology, biotechnology and other fields.
In terms of talent investment, Moutai has also established a science and technology research institute, and set up seven R&D centers, including the Brewing Raw Materials and Breeding Research Center, the Brewing Environment and Ecology Research Center, the Green Technology Research Center, the Brewing Microbiology Research Center, the Flavor and Safety Research Center, the Brewing Technology and Equipment Technology Research Center, and the Life Science Source Center.
No matter what industry, it is no longer the era of crowd tactics, and Moutai has also begun to "unveil the leader" and "use talents in different places": 60 high-level talents such as Wu Fengchang, academician of the Chinese Academy of Engineering, Wang Xuliang, senior engineer of the China Wine Association, and Zhou Zhengfu, "Shennong Young Talent" of the Ministry of Agriculture, have been introduced.
Through the establishment of "Guyu Talent Day" and "Autumn Equinox Craftsman Day", we will create an environment for talent development just like creating a winemaking environment.
These are not the technology that is seen in front of the stage, and the technology that buyers and drinkers can touch and see, depicting a "science and technology Moutai".
So—
What does Tech Moutai illustrate?
First of all, Moutai actively embraced technology and is one of the thousands of industry beneficiaries of technological innovation, and has begun to make an impact in the world.
Moutai has made it clear that digitalization is an important means of efficiency reform and model innovation, and it is also the focus of Moutai's "change", and through the comprehensive layout of business digitalization, it has built a digital transformation architecture of "device, network, cloud, data, use, intelligence, and security".
As a traditional industry leader, it is rare for a company to release such positive and forward-thinking thinking, and it is already in practice.
According to the plan, they will fully open up the existing layout technology fields, such as food technology and biotechnology, realize the integration of 3T (food technology FT, biotechnology BT, information technology IT), informatize a large amount of data obtained by them, and use AI large models to accelerate scientific discovery, technological invention, product creation and model innovation in traditional industries.
However, even if it is one of the thousands of beneficiaries, what Moutai represents has a deeper meaning -
Technological opportunities for the real economy and traditional industries.
Nowadays, the digital transformation of industries has become a global development trend, and the emergence of ChatGPT has accelerated and promoted the entire development process.
Li Baodong, Secretary-General of the Boao Forum for Asia, has pointed out that China is one of the countries with the friendliest, strongest momentum and most widely used digital economy in the world. According to the Asia Digital Economy Report 2023, China's digital economy is far ahead, reaching US$7.47 trillion in 2022.
The biggest landing and benefit of scientific and technological innovation lies in the real economy and traditional industries.
Because the real economy and traditional industries have a broad "scenario", it is possible to combine the kinetic energy of scientific and technological innovation with the potential energy of the scene more quickly to achieve exponential growth in economy and productivity.
Moutai is a typical example, or rather, Moutai has long been aware of this.
Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, said at the main forum of the 2023 Boao Forum for Chinese Entrepreneurs:
In order to seek a balance between beauty in the "change" and "unchanged" of the times, find "certainty" in the uncertainty of the times, and continuously consolidate and enhance the "development competitiveness", the most important thing is to form the "core potential energy" and "innovation momentum" of industrial development.
The core potential energy mainly boils down to four aspects: first, the 15.03 square kilometers of origin protection area, second, the non-replicable microbial colony, which is involved in the production and brewing of Moutai with more than 1,900 kinds of microorganisms, and the microorganisms and colonies will interact with each other, the third is the unique brewing process that has been inherited for thousands of years, and the fourth is the long-term storage of base liquor resources.
It is not difficult to understand the momentum of innovation, which is naturally the continuous investment in science and technology, cutting-edge research in the fields of environmental science, biological science, material science, information technology, etc., to ensure product quality and achieve cost reduction and efficiency increase in the industrial chain.
And because Moutai has a scenario of directly reaching users, once it uses scientific and technological innovation technology, it can be quickly applied and implemented and realize benefits in a short time, which is also a development speed that other Internet companies and technology companies do not have.
Starting from the consumer and looking at its technical layout, Moutai is a scenario-based construction with consumer touchpoints as the core, and uses technology to inherit its product concept: fine wine, food, and beautiful life.
Therefore, in the final analysis, the biggest beneficiary of technology dividends is enterprises with scenarios.
Whether it is the Internet era, or the era of hard technology, or the current era when the whole industry is ushering in era-level opportunities, any enterprise that is guided by user needs and has scene potential energy may not necessarily be the trendsetter when technology is just emerging, but it must be the last and biggest technology beneficiary.
For example, for large models that have caused a global storm today, although there were Google, the original inventor of Transformer, and OpenAI, which later became a validator, in the end, players like Microsoft and Adobe, who had their own user base and scene accumulation, quickly realized the landing and monetization.
Like the last wave of AI, although the four dragons are thunderous, they are still reaping benefits from them are still those players who are deeply involved in the industry.
Nowadays, industrial digitalization and intelligence are in full swing, and enterprises in any industry are likely to enjoy the dividends of the times. However, the ultimate beneficiaries have to be those players who have the potential energy of the scene.
Therefore, the country's intensive science and technology policy guidance this year, and such clear science and technology guidance for the real economy, the reason is very clear, and the goal is also very clear-
The biggest opportunity and imagination space for scientific and technological innovation is in Moutai, in the real economy, and in the industry with scenes.
— END —
QbitAI · Headline number signed
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