#看见人间百态#
Pinduoduo was formally established in September 2015, and in 2016, Pinduoduo In July 2016, Pinduoduo completed the first round of financing of US$650 million, in October 2016, Pinduoduo officially announced the launch of the 10 billion subsidy plan, in September 2017, Pinduoduo completed the second round of financing of US$1 billion, in June 2018, Pinduoduo officially announced the launch of the new brand plan, in July 2018, Pinduoduo officially announced the launch of the Duoduo Orchard Plan, in March 2019, Pinduoduo announced the launch of Duoduo Live, in June 2019, Pinduoduo announced the launch of Duoduo Video, in November 2020, Pinduoduo announced the launch of Duoduo Cloud, and in March 2021, Pinduoduo announced the launch of Duoduo Grocery ShoppingIn September 2022, the overseas version of Pinduoduo will be launched.
Looking at Pinduoduo's financial report, the revenue in the third quarter of 2023 will be 68.84 billion yuan, a year-on-year increase of 94%, just when many companies are in mourning in 2023, Pinduoduo is bucking the market, and then looking at Pinduoduo's user scale, there are 300 million daily active users, 600 million monthly active users, and 900 million annual active users. To sum up, Pinduoduo is at the forefront of the times regardless of revenue, investment and financing, market share, market growth rate, corporate strategic planning, and business philosophy.
A brief summary of Pinduoduo's successful strategic planning. First of all, at the beginning of Pinduoduo's establishment in 2015, it first increased its market share with a cost-leading strategy. When Taobao has been quite strong, Pinduoduo has launched a low-price competition strategy, the key is that this low price is a position that no merchant dares to say does not want to invest in, which has to be said to be the wisdom of the Pinduoduo platform;
Until this year, Pinduoduo has advanced with superhuman wisdom to keep pace with the times, in order to fundamentally improve product quality and service quality, strong launch, due to quality problems or the existence of product descriptions that are seriously inconsistent with the actual situation, support only refund and no return rule. The implementation of this rule can be said to have broken the traditional thinking of consumers, broken the idea of opportunistic shortcuts for merchants, established a business philosophy for merchants that there is no way out if they do not operate in good faith, changed consumers' cognition, and announced to the world that consumers have no history of complaining after encountering product quality problems and suffering losses from false publicity.
This move of Pinduoduo not only succeeded first, but also directly affected e-commerce companies such as JD.com and Taobao, and also introduced the rule that buyers can only refund and not return due to merchant problems (including logistics problems). With facts, with the progress of the times to warn operators, as a business, only honest management is the way to survive, exaggerated publicity of products, can not guarantee the quality of the business will lose the market, no longer have a foothold. If you lack an honest and trustworthy business philosophy, you will be eliminated by the market, and this era will abandon you.
From the perspective of the whole society, Pinduoduo is not only a leader in business, but also a pioneer in promoting social progress. The strength of merchants and the weakness of buyers formed in China for thousands of years will become history. Because treating the weak with kindness can reflect a society's respect and tolerance, justice and equality, harmony and friendliness. Helping the weak is the embodiment of ideological and moral values; protecting the weak is an expression of the enhancement and progress of social responsibility; and the attitude of treating the disadvantaged groups well can fully demonstrate the degree of civilization of the society. This also fully illustrates that our country has gone from standing up to becoming rich and then becoming strong, and then advancing again to continuously improve the level of civilization of society.
#挑战30天在头条写日记#