Hong Kong and the Mainland have ushered in full reopening of the border after three years of the pandemic, and the arrangement of pre-arranged immigration clearance through the land ports of Guangdong and Hong Kong has been abolished, and there is no quota for the number of people who can pass through the border.
With the full reopening of customs comes the continuous recovery of the economy and people's livelihood, as well as the comprehensive recovery of the tourism consumption market. Against this backdrop, Hong Kong and Shenzhen are increasingly linked.
From the night of customs clearance, the first Hong Kong citizen who crossed the border from Huanggang Port just went to Shenzhen to have a supper barbecue, to the rise of reverse purchasing and the consumption boom of Hong Kong people going north, but around October.
In the past year, in order to attract Hong Kong people to spend, Shenzhen has also made great efforts in transportation, payment methods and preferential measures, so as to implement the benefits and benefits and facilitate Hong Kong people to travel north.
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Northbound consumption: not only flat, but also "peaceful"
After the epidemic was cleared, a large number of Hong Kong people poured into Shenzhen for consumption, and "Shenzhen has been occupied by Hong Kong people on weekends" has become a hot topic on many social media.
From the initial customs clearance just to come to Shenzhen for a supper barbecue, to a little milk tea, KUMO KUMO and other purchasing tides, the parallel traders of the year turned into a "reverse purchasing agent" from Shenzhen to Hong Kong, and the purchasing income along the upper water line is about the same as the price of 5 pairs of 1,000 yuan shoes carefully selected from Hong Kong before.
Since the summer, this northbound consumption tide has become more popular. The shopping malls near the major ports in Shenzhen are "surrounded" by Cantonese, the vicinity of the Convention and Exhibition Center near Futian Port, the vicinity of Luohu International Trade Center and East Gate with a variety of dining options, and the MixC in Nanshan District, Coastal City, and Yifang City Shopping Center in Bao'an District, all of which are the "favorite picks" of Hong Kong people.
Sam's, Costco and other large supermarkets brought by the "sweeping" shopping experience can not escape the "knowledge" Hong Kong people's insight, many people go north two or three times a week to buy vegetables and stock up, not only can "buy, buy, buy", but also eat, drink and play, the experience is full.
Why Shenzhen? Of course, because of "efficiency". Why do you go north to consume? Of course, because of "price parity". However, in addition to price parity, Hong Kong people demand more "fairness", buy novelty and buy experience.
Some Hong Kong people were interviewed and said that 1,000 yuan in Hong Kong is only the price of a serious dinner, but in Shenzhen, you can enjoy massage + dinner + N cups of hand-made lemon tea, and then save some and even include the cost of the hotel, "Our family's expenses are equivalent to a person's expenses in Hong Kong."
In addition, the mainland's catering and leisure services provide more intimate "emotional services" than Hong Kong-style services, as well as the continuous introduction of new and innovative products, all of which have firmly grasped the "consumption demand point" of Hong Kong people.
In addition to a more affordable and cost-effective dining and shopping experience, Hong Kong people also enjoy a variety of other consumer services in Shenzhen. Pet families with furry children can choose from as many as 11 pet parks in Shenzhen.
Athletes can book all kinds of large-scale sports venues with one click, and in winter, they can go to the two major ski resorts to practice Xi to their heart's content, and 3C products such as mobile phones and digital have also been specially selected by Hong Kong customers who come north to choose new models.