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Text丨Xiaoyang baa
Editor丨Xiaoyang baa
"Expensive is really expensive, less is really less!" This is the evaluation of many netizens on Quanjude.
When it comes to Quanjude, everyone is familiar with it, this is a famous roast duck restaurant in China, and everyone knows about it.
I thought that Quanjude would always maintain its reputation, but what people didn't expect was that as time went by, Quanjude's evaluation became worse and worse, and the former top class gradually became the object of everyone's complaints.
So what kind of high status did Quanjude have before, and why did he fall to such a point now?
The famous roast duck that is out of the circle
Speaking of Peking duck, everyone is familiar with it, it is really unreasonable to go to Beijing without eating a meal of Peking duck, and he has also become a representative of the Beijing circle, far ahead in the past few decades.
Among the many roast duck restaurants in Beijing, Quanjude is the most popular, as long as you go to Beijing, you must go to the most famous Quanjude to check in!
With its luxurious decoration and 100-year history, Quanjude has successfully won people's hearts, and more and more people come to Quanjude to eat and take pictures.
It is said that Premier Zhou Enlai was particularly fond of eating Quanjude, and even received foreign guests here 27 times, and listed Quanjude's duck banquet as a state banquet, which shows the status of Quanjude at that time.
In 2007, he became the world's first Chinese time-honored brand.
Quanjude began in 1864, after continuous development and progress, Quanjude set "whole duck seat" and more than 400 special dishes in one, has won the popularity of people. Not only that, the heads of state and many customers at home and abroad also call Quanjude "China's first food"
It is said that Quanjude used to be a preserved fruit shop, but due to poor management, it gradually closed down, and Yang Quanren happened to arrive here at that time and bought him.
Yang Quanren especially loves to eat duck, but due to the poverty of his family, it took a long time to get a bite, and when he saw this shop, Yang Quanren had a bold idea.
So after a long period of study and Xi and saving money, Yang Quanren finally opened a roast duck restaurant of his own and named it Quanjude. Under Yang Quanren's careful business, the taste of Quanjude roast duck has been loved by many people, and he has become popular because of it, and this fire has been hundreds of years.
差评不断
As more and more customers taste Quanjude, people have gradually discovered the slots, and some netizens have posted on the Internet that the price of their meals in Quanjude is sky-high!
A meal for two costs nearly 400 yuan, not only that, but netizens said that the amount of food is simply too small, and he is not enough to eat alone.
Indeed, when this news was posted on the Internet, it instantly resonated with many people, and it turned out that they were also hidden victims.
It's okay that there are few people, if several people go to eat together, it will cost thousands of yuan, and the sour plum soup in it will cost more than 150 yuan, netizens can't help but say, "You really dare to ask for it!"
If 400 is a taste, then Quanjude is even worse, because the taste is not online at all. Some netizens said that the Quanjude roast duck is expensive and not delicious, the roast duck skin is thick and greasy, and the duck meat is not fresh and tasteful.
Friends who have eaten know that there is a 10% service charge at the final price settlement of Quanjude, but many people say that the service of Quanjude is not as good as a small restaurant. Not only is the service not in place, but the waiter even falls and does not take the customer into account at all.
Fall off the altar
According to statistics, after 2014, Quanjude's reputation began to plummet, and the income was not as good as before, especially in 20 to 22 years, Quanjude lost hundreds of millions of yuan.
Netizens on the Internet complained constantly, thinking that Quanjude would correct its mistakes and stop losses in time, but unexpectedly, Quanjude put everything on publicity.
Quanjude, which was in a slump, chose to increase its propaganda efforts, once again emphasizing the "time-honored brand", holding its own history and a century-old brand, and wanted to regroup, but the quality was still as usual.
This time, people will not be fooled again, in the face of Quanjude's advertising, they are indifferent, and in this way for nearly four consecutive years, Quanjude has been in a state of loss.
In contrast, under the backdrop of Quanjude, some time-honored brands of other brands have become popular, and they have captured the hearts of the public with their affordable prices and services.
After that, Quanjude also entered the liquor industry, but there was no reversal, and the monthly sales were even only 100+, which really made people feel shabby.
After that, Quanjude also lowered the price of its products, from 258 to 238, but it still couldn't change the inner thoughts of netizens.
As the former royal family, the past achievements are no longer there, and now Quanjude is in a slump, and people are gradually discovering that perhaps only the all-round development of taste price service can stand forever.
epilogue
In fact, the reason why Quanjude roast duck has become like this, this result is also their own doing, after all, if you want to make a good product, you must remain sincere and not forget your original intention.
Quan Jude did not do this, he relied on his fame to constantly consume customers who loved them, and now not only tourists, but also locals do not very much to see.
Some netizens said that Quanjude has now completely detached itself from the masses and sold ordinary food as a luxury product, so it is no wonder that such a store does not close down.
The reputation accumulated before has not allowed Quanjude to recover its losses, I don't know if Quanjude can return to the top in the future, what do you think about this?