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Support refund-only Taobao for Ant Financial?
Taobao finally embarked on the road of "questioning Pinduoduo, understanding Pinduoduo, and becoming Pinduoduo", and those disdainful and arrogant were defeated by dismal performance. Recently, Taobao introduced a major rule change, adding support for "refund-only" camps. As soon as this news came out, Taobao immediately rushed to the hot search, and many people thought that Taobao was really poor in donkey skills, and could only copy the little brother Pinduoduo's gameplay.
However, some people believe that Taobao is not completely copied, on the basis of the original rules, it will combine product quality information and consumer integrity model, comprehensively consider whether the quality of the product is suitable for return, and give priority to users with high credit for quick refunds. On the merchant's side, Taobao has also opened a fast appeal channel, as for whether this channel works, it is unknown.
After all, judging from the effect of Pinduoduo's launch of the "refund only" service, the purpose of attracting consumers has been achieved, but there are many merchants who are "0 yuan purchased" by some buyers who are interested in wool, and finally get the end of the store's closure. Of course, Taobao can't manage so much, after all, there are many merchants who want to do business on his platform, but if consumers continue to be robbed by Pinduoduo, then Taobao will have no way to survive at all.
Over the years, Pinduoduo has developed certain consumption Xi habits for consumers, so it will naturally put forward higher requirements for platforms such as Taobao and Jingdong. Sooner or later, merchants and platforms will need to passively accept rules like "refund-only" that have some moral flaws but consumers like.
In addition, not long ago, Pinduoduo's market value surpassed Ali and became the Chinese concept stock with the highest market value in the U.S. stocks. Then, according to the example of Pinduoduo, it has become the first step to serve consumers well.
But this is only the first intention of Taobao's move, and there is a deeper intention to maintain Ant Financial's valuation. In the area of underlying payment data, Ali's system includes Alipay, Sesame Credit, and Huabei. The reason why Alibaba is able to grasp the payment behavior and performance behavior of consumers is to grasp the integrity portrait of users through the data information of payment amount, payment frequency, completion of performance, willingness to repay and repayment ability.
Most of these data come from the e-commerce data of Taobao and Tmall, and if Taobao loses this position, it will naturally mean that the accuracy of Alibaba's credit system will be greatly reduced, which will inevitably affect the valuation of Ant Financial. Three years ago, Ant Financial's valuation exceeded $200 billion, and now it is only about $50 billion. It's just that a "refund only" action can help Taobao hold its position and regain its position as the big brother?