(Source: Weibo: Xiaomi Auto)
On December 27, Lei Jun posted on Weibo: We are well aware of the complexity of the automobile industry, we are well aware of the difficulty of pioneering, and we pay tribute to the pioneers of China's new energy automobile industry! Subsequently, Xpeng, BYD, Ideal, CATL, etc. all reposted their responses on Weibo, welcoming Xiaomi to join the car family.
On the same day, Lei Jun also posted several Weibo posts in which Xiaomi Auto paid tribute to China's new energy vehicle pioneers such as BYD, Huawei, Weilai, Ideal, and Xiaopeng Motors in many high-rise buildings in China.
However, Yang Xueliang, senior vice president of Zhejiang Geely Holding Group, reposted the Weibo and said: "It's over." Later, he also forwarded the comments of netizens, "From the announcement of the automobile industry, it is indeed over, but for the mobile phone industry, where is this?", and commented, "So I can't understand".
There is a Weibo in it, "If people always want to be tributed, it's over, but if people always want to pay tribute to others, it's useless." ”
Lei Jun explained why Xiaomi Auto only paid tribute to Wei Xiaoli BYD Huawei yesterday: Lei Jun visited domestic car manufacturers one by one from the beginning of his decision to build a car, and expressed his respect in person. Lei Jun said he has always been in awe of China's auto industry as a whole.
Lei Jun has repeatedly considered whether to enter the automotive industry, worried that "the battle of mobile phones is not over yet, will it be distracting to make cars". In the process of researching the automotive industry, Lei Jun said that he conducted 85 industry visits and communications, had in-depth exchanges with more than 200 automotive industry veterans, held 4 internal management seminars, and 2 formal board meetings.
Lei Jun said that the average car company needs to invest 300-400 people and 1 billion to 2 billion R&D funds to build the first car, and many car factories have invested so much. But Xiaomi's first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion. With such a certainty, Lei Jun expressed his determination to enter the car manufacturing in a way that he was determined to achieve.
After Xiaomi announced the 1000th day of building a car, at two o'clock this afternoon, Xiaomi's automotive technology conference was officially finalized.
As early as 2014, Lei Jun participated in the establishment of NIO through Shunwei Capital. Subsequently, it invested in related companies in the automotive field such as Xpeng, IDRIVERPLUS Technology, and Beixing Photonics.
On March 30, 2021, Xiaomi Group announced that it intends to establish a wholly-owned subsidiary of the company to be responsible for the smart electric vehicle business. The initial investment is 10 billion yuan, and the investment is expected to be 10 billion US dollars in the next 10 years.
Xiaomi quickly acquired advanced technology in the field of smart car manufacturing through acquisitions and strategic investments, and quickly entered the field with the help of Xiaomi's strong capital strength, intending to catch up with other domestic smart car manufacturing companies and occupy a position to catch up. Xiaomi, on the other hand, has chosen to invest in technology and upstream key materials in the field of smart car manufacturing in order to achieve the goal of quickly entering this field.
According to analysts' forecasts, the shipment of Xiaomi's first new car is expected to be 5-60,000 units, and the price will be less than 300,000 yuan. If the selling price is close to 250,000 or even below 250,000, it is expected that the shipment volume "may have room to rise."
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