This is the first time that the Royal brand has revealed the whole process from raw materials to finished products through an official video since it established a factory in Fengxian, Shanghai in 2008. Even the workshop, which has never been open to the public for filming before, has been revealed this time with "no dead ends".
Royal pet food
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Founded in 1968 by Jean Cathary, a French veterinarian, the Royal brand has a history of more than 50 years, with 16 factories around the world and an annual output of one million tons worldwide, and is also one of the first pet food companies to enter the Chinese market.
For a long time, the royal brand has strictly grasped product safety from raw materials to delivery. From France to China, we follow the same global production and quality standards. Let's walk into the royal "platinum factory" together and reveal the birth of quality pet food.
Royal pet food needs to go through layers of rigorous testing before the finished product can leave the factory.
All raw materials are strictly analyzed and tested before unloading, and it is worth mentioning that Royal invests 70% of the testing cost into raw material testing, and through 500,000 in-depth testing and analysis, to ensure food safety and nutritional accuracy.
The purpose of this kind of testing is not just to "the finished product is qualified as long as it is not detected", but to control it from the source, and through scientific data, comprehensively restore the risk level that the raw materials used may bring in the whole food chain.
At the same time, the testing standards of the factory laboratory are also unified globally, and all data is uploaded to the cloud.
The raw materials are crushed at the micron level and weighed precisely to ensure that the more than 40 nutrients needed by dogs and cats are accurately extracted and easier for furry children to absorb.
Royal also carries out quality inspection with ultra-high standards: automatic high-speed packaging line in the factory, strict monitoring of the packaging process, and up to 30 automatic inspections in the quality inspection link to ensure the quality of finished products.
Ultra-accurate air tightness detection, even pinhole-sized loopholes can be identified, and Royal Pet is meticulous in testing the oxygen content of the finished product.
It is worth mentioning that the factory director will take the lead in product inspection every morning meeting, and confirm by sniffing and observing pet food particles, always putting quality first.
In addition, Royal also conducts real-time detection of microorganisms on the ground, air and production tools in the factory area, and eliminates the possibility of pollution in all aspects of human flow, logistics and airflow.
This is the reason why the Royal China Factory, which has exceeded the standard of 0 microbial tests since its establishment, has become a "platinum factory" of Mars.
We also learned that different breeds of cats and dogs have different nutritional needs. Therefore, the royal breed of dogs and cats for different breeds of ingenuity to create more than 200 kinds of exclusive particles.
For example, almond-shaped grains are custom-made for the "big cake face" of Persian cats to facilitate their sublingual feeding, and there are "hollow buckets" of large grains for Labradors to make them feel full while avoiding obesity by eating too quickly.
Royal Pet uses new energy electric heavy-duty trucks for factory transportation, each with a load of 25 tons, only needs to be charged for 6 hours, and can gallop 200 kilometers on the road. These two vehicles can reduce carbon emissions by 16.5 tons per year, truly achieving low-carbon travel. What's even more eye-catching is that the factory also has a pet park, and your own team can also bring pets to work to create a harmonious environment for one pet and one pet.
It is this multi-professional testing, as well as meticulous attention to the quality of pet food, that has created the Royal Pet Food Platinum Factory.
Royal Pet "Platinum Factory"