In 2022, in the continuous fermentation of a series of foreign-related incidents, China's national brands seem to have suddenly "woken up".
Over the years, under the rapid development of foreign brands, many time-honored domestic products have withdrawn from the main battlefield and faded out of people's field of vision. They had to condescend to live in seclusion in the old streets and alleys of second- and third-tier cities, surviving for a long time. The scenery is no longer there, and few people care.
However, just recently, an emerging brand called "A Certain Xizi" has sparked controversy overseas, and Chinese sentiment is high.
The domestic brands that had disappeared suddenly collectively "woke up" and stood up one after another. One by one, they were in high spirits, as if they were back to their old glory. Carry out a "small fight" like interaction on the Internet, you come and go to grab eyeballs.
"Yo, so you're still alive?"
"I'll just say we can't fail! Chinese brands are awesome!"
All kinds of netizens also talked about this Chinese-style "domestic drama". They are not only happy with the "resurrection" of domestic products, but also amused by their interaction with each other - this is like a group of old friends frolicking and spanking in the alley.
However, behind the banter, it is not difficult to see the determination of national brands to jointly fight against foreign goods to occupy the market. The firm belief behind this series of operations is even more impressive.
This is the awakening of China's national industry and the harbinger of the imminent rise of China's strength!
For a while, familiar and unfamiliar brands have "reunited" on the Internet, like a long-lost domestic product association. They are all in a wonderful state, and they do not see the decadence of the year at all, but they are full of energy and high spirits.
What kind of stories do these old friends, the brands we fought side by side with in those years?
The first to bear the brunt is Bee Flower, the new "street slipper". For many years, it has been low-key and introverted, focusing on its own products. It conquers consumers with simplicity and reliability, and wins reputation with insisting on quality.
The price increase never exceeds 2 yuan, and the boss's black and shiny hair is the best "image endorsement". Today, it has become the backbone of the "Domestic Product Revival Movement" and is admired by people.
In stark contrast to this, Elaborate, the long-lost "master". Its glittering golden name has been misused at some point, and it has become a nameless "commissary" itself.
Until this time, I finally couldn't bear it anymore and stood up for the naming right. Although it looks a little embarrassed, its face that can't help but scold the old leader when it thinks of the past is still so vivid and funny.
Then there is Yerba Toothpaste, a former celebrity spokesperson. I remember when I was a child, the green toothpaste in the aluminum tube was almost a must-have for every family. After becoming famous, it also indulged in arrogance, and finally left the market under the blow of foreign capital.
Now that the "comeback" is quite indifferent, looking back at the honor of the year, I can't help but sigh.
Weilong biscuits are an alternative type. Born in the depression of all industries, after several closures and restructuring, he finally found a way to survive and became a happy food for primary school students after school. As soon as its somewhat comical self-boasting tune came out, it immediately harvested the tears of countless middle-aged and elderly people.
The collective "appearance" of this series of domestic brands has allowed people to witness the great revival of Made in China and Chinese brands.
First, behind these enterprises is the self-reliance and self-improvement of the national industry. The time-honored brand, which was once in decline, has experienced social turmoil and foreign investment suppression, but it is still standing.
Their desperate style shows the indomitable spirit of the Chinese people. This is the tenacious foundation of Made in China.
Second, these brands also carry a strong sense of history. Take Garden Biscuit as an example, it was established as early as the 30s of the last century, and did its best to defend the land during the Anti-Japanese War.
Such a long history reflects the power of spirit and inheritance.
Third, it is also a return to Chinese morality and ethics. The joint counterattack of domestic brands against the suppression of foreign brands reflects the national spirit of unity and friendship. Bee Flower instructed backward brands on how to operate, and time-honored brands such as Fangcao and Weilong also gave support, and this scene of suffering and mutual assistance was shocking.
This is the traditional virtue of the Chinese nation of "one is prosperous".
The wind is surging, and the rise of China's national brand is in sight.