When talking about internet entrepreneurship, we can't ignore the opportunities and challenges brought about by the current digital age. In this era of information explosion, the development of live broadcast e-commerce has opened up unlimited business opportunities and innovation possibilities for entrepreneurs. Whether it is a start-up or an established enterprise, new forms of entrepreneurship have become the first way for them to break the tradition. Recently, the seventh episode of the Chinese entrepreneur narration program "The Founder of Flash", which was exclusively titled by Yanzhiwu, was broadcast on Jiangsu Satellite TV, and Tencent Video was launched simultaneously.
Picture: Yanzhiwu exclusively titled Jiangsu Satellite TV's program "The Founder of Flash"
Adhering to the original intention of "bringing everyone to common prosperity" and the goal of "making live broadcast easier", he made the top three brands of live broadcast equipment in a short period of time, and became the "terminator" of the head anchor traffic monopoly, the founder of the post-80s generation is ambitious, he said it, and he did it; from an ordinary post-90s mother to create her own skin care brand, leading thousands of mothers to achieve economic independence, she called herself "a person who is very good at grasping the wind" In order to let her family live a better life, she used the borrowed 2,000 yuan to start her own business. From micro-business, private domain, e-commerce, and now to today's domestic anti-aging brand, she has been "crawling" and "fighting monsters and upgrading" all the way, even if she was kicked out of the game by the joint design of the partners, she did not flinch, and always firmly believed that she was taking a difficult but correct path.
Picture: Yanzhiwu exclusively titled Jiangsu Satellite TV's program "The Founder of Flash"
Following the rules and going with the flow, such a life may be very stable, but it may also be "in vain". At the age of 32, she resolutely left the family business and started a "second life". "Career should not be a tool to destroy the family, but a catalyst for both parties to truly become soulmates", her story may be the emotional elixir for people who are hovering between career and family. Some things will succeed when you do them, and some love will be stronger when you progress together. Entrepreneurship can also be gentle, warm; "I am particularly afraid of falling behind, afraid that once I fall behind, I will not be able to catch up", after experiencing the difficulties of being betrayed by partners, failing to start a business, selling assets to pay off debts, and going to work in other places to pay off debts, he insisted on learning Xi, learning to Xi harder than before, learning to make wisdom heavier, making suffering lighter, learning how to choose a suitable entrepreneurial track for himself, and learning to have the courage to start again.
Picture: Yanzhiwu exclusively titled Jiangsu Satellite TV's program "The Founder of Flash"
In the period of the rise of various new types of entrepreneurship, live broadcast e-commerce has become a product and trend of the times. Breaking through fixed thinking and seizing the entrepreneurial outlet, entrepreneurs have made remarkable achievements with their wisdom and perseverance. Yanzhiwu * has been focusing on high-quality bird's nest for 26 years (*Yanzhiwu refers to Yanzhiwu enterprise), and the reason why it can become the "leading bird's nest" in the bird's nest industry is that in addition to the consistent insistence on high standards and high quality, catering to the market and advancing with the times is also an important strategy for enterprise development. In terms of marketing methods, Yanzhiwu uses digital and diversified communication channels to improve the efficiency of integrated marketing, and uses celebrity spokespersons and live broadcast e-commerce to help directly hit the circle, increase the interaction between brands and fans, and enhance brand awareness. In terms of market expansion, in addition to opening offline stores, Yanzhiwu has also continued to expand its online business on mainstream e-commerce or social platforms such as Tmall, JD.com, Douyin and Xiaohongshu. In November this year, Yanzhiwu also reached a strategic cooperation with JD.com, an instant retail platform under JD.com, to build a high-quality bird's nest instant retail channel for Yanzhiwu and further enrich the brand marketing channels. With its strong brand strength and influence, Yanzhiwu was officially listed on the Hong Kong Stock Exchange recently, entering a new development journey.
Photo: The listing ceremony of Yanzhiwu on the Hong Kong Stock Exchange
While entrepreneurs tell entrepreneurial stories on the stage of flash, this issue of "The Founder of Flash" also invited Huang Huakun, chairman of Left and Right Home Furnishing, and Zhang Tingjie, chairman of Xiaolu Business Media, a business star promoter, to serve as the "flash mentor group".
Picture: Huang Huakun, chairman of Zuo Home Furnishing, serves as the flash mentor group of this issue of "The Founder of Flash".
Picture: "The Founder of Flash" Flash Mentor Group
In addition, there are 4 professional "flash investment groups" on the scene to provide assistance and escort for entrepreneurs, they are Chen Yin, partner of Tianjian Investment, Yuan Hongwei, founder of Zhuoyuan Capital, Fu Juan, founder of Meihua Lide, and Chen Zenghao, managing partner of Wanwuwei.
Picture: "The Founder of Flash" Flash Investment Group
The five founders in this episode of the show have dreams and dare to chase them, creating their own brilliance, setting an example for many entrepreneurs. The Chinese entrepreneur narration program "The Founder of Flash", exclusively titled by Yanzhiwu, will be broadcast simultaneously on Jiangsu Satellite TV and Tencent Video at 22:30 every Wednesday night.