20
DEC
Text | Xu Jie
Vice President of VIPKID Li Guoxun
On December 18, 2020, the 2020 China Education Capital Forum with the theme of "Breaking waves and integration" sponsored by Securities Daily was successfully held in Beijing. Industry leaders and well-known investment institutions gathered together to discuss the future development direction of the education industry under the profound impact of the epidemic on the market pattern of the education industry in 2020.
Li Guoxun, vice president of VIPKID, said at the roundtable forum of the conference, "From the perspective of the industry, the key word this year should be 'boiling the war'. The word has three meanings: one is that the temperature is high, online education has developed in the past few years, and this year there has been a blowout; the other is that the children's English field has been 'fighting' in the past few years, the pattern has been obvious, and now every family has no less than 1 billion US dollars of 'bullets', 2021 to' Burn it', everyone worried about how to make money in the past few years, and now worry about how to spend money; the third is that education is slow fire, need to boil, slowly grind, this year not only us, but also many companies, whether it is expansion or in-depth to do their own products, are in order to meet more needs of users. ”
Explore multi-category, multidisciplinary product courses
It is reported that in terms of curriculum, in addition to deeply cultivating the "North American real foreign teacher 1 to 1" model, VIPKID is also actively exploring more subdivided English learning and multi-category, multi-disciplinary courses to meet the learning needs of students.
Li Guoxun said: "For the problem of expansion, our early students are now in high school. In this process, we met a lot of demand from parents. There are two logics behind it, one is the platformization of education companies, VIPKID can be said to be the earliest to do a good job of parent referral, the main growth is to rely on parent referrals; the second is that the education time cycle is long enough, this process must have patience, do the right thing, and consolidate your best resources. ”
Li Guoxun took the example of "North American real foreign teacher 1 to 1", "In our children's English track, the best is the foreign teacher." We used the highest standards for recruiting foreign teachers - choosing North American foreign teachers, it will form a superposition effect, during the epidemic this year, our overall cost of receiving teachers has dropped significantly. In order to prevent the emergence of black foreign teachers, we asked the North American investigation company to conduct a survey around the qualifications of North American teachers, etc. Although the number is not large, it is a valuable thing. Our philosophy is to do good, long-term things well. ”
But the road to expansion is not achieved overnight, Li Guoxun said: "Because we have made a lot of attempts to meet different needs in internal expansion, we believe that a single brand will not expand before the user reputation is not made, whether up or down." ”
At present, VIPKID's rice online school has a number of course products such as Chinese and foreign teaching and training courses, English enlightenment courses, and mathematical thinking. It is understood that the rice network school is currently converting low-cost classes into full-priced courses