#Article Launch Challenge#
On December 23, Xie Qingshuai started a live broadcast to bring goods to the surprise of netizens. The cooperative brand is Heilan House. On the first day of the live broadcast, although there was a lack of experience, the whole family of five went into battle together, and the performance was amazing, with sales reaching 20 million throughout the day, catching up with the top players such as Brother Xiao Yang, which can be described as being born. Can be used as a classic case.
Of course, this is thanks to the power of capital, after seeing the flow of their family, they quickly found and reached a cooperation intention, and the combination of flow and capital can generate greater value. But it is also inseparable from the operation of the Xie family behind the scenes.
Xie Kefeng, his wife and their children are all businessmen, naturally sensitive to business opportunities, have extensive contacts, bear hardships and stand hard work, and have a strong ability to grasp opportunities, which are all excellent qualities of entrepreneurs and industrialists. However, in the face of the emerging industry of live streaming, Xie Kefeng, as a post-70s generation, may not be particularly professional.
Before answering this question, let's take a look at how Xie Qingshuai went on the live broadcast to bring goods.
Xie Qingshuai how to go live step by step to bring goods
From the confession on December 1 to the live broadcast on December 23, during the period of 23 days, Xie Qingshuai's main timeline is as follows:
1. High-profile recognition of relatives and start a hurricane.
On December 1, Xie Qingshuai recognized his parents. The next day, the Xie family held a grand thank-you banquet, not only inviting relatives and friends, but also media from all over the country, which quickly spread to netizens across the country and became popular overnight.
2. Register an account and attract fans
On December 4, Xie Qingshuai officially registered a short video account, and his fans exceeded one million overnight. At the same time, the accounts of parents, brother and sister-in-law, and sister were also made public or picked up. The whole family formed an Internet celebrity account group around Xie Qingshuai, with 6 people and hundreds of thousands of fans.
3. Try to live stream and adapt to the state
On December 8, Xie Qingshuai broadcast live for the first time. Previously, the eldest brother and sister-in-law had broadcast live many times. Since then, Xie Qingshuai has also broadcast live intermittently, with gifts flying all over the sky, responding to some topics and creating new topics at the same time. And be familiar with some routines and rules of live broadcasting, and adapt as soon as possible.
Fourth, create topics and hot searches
During the period, various itineraries continued, topics continued, and the popularity continued unabated. For example, eating breakfast together, going to a lost place, buying clothes for my father, returning to my hometown to worship my ancestors, visiting my father's company, buying gifts for my family, losing weight, ...... Through their own exposure and various relatives, friends, colleagues and passers-by, self-media, etc., they continue to occupy hot searches. Meantime. The Xie family also continued to be interviewed by media reporters to expand their popularity and influence. And the formation of each person's distinctive personality characteristics, not just Xie Qingshuai.
5. Dedicate love and reduce pressure
Recently, the father and son donated money for the Gansu earthquake, and at the same time visited the children in the welfare home to send warmth, making the final paving for bringing goods and reducing the pressure of public opinion.
Everything is the result of the interaction of internal and external factors. Throughout this whole process, from the time before the recognition to the day of the recognition and the follow-up, the Xie family pays great attention to media exposure, and it is difficult to see that one thing can last so long, but they did it. In addition to the original bizarre and touching incident, it is also related to the family's high-profile and active planning and promotion. It is difficult to say that they did not plan in advance, it should be that they have considered this aspect after recognizing their relatives or even before, and implemented it as planned.
Who is behind such a successful business case? She may have played an important role
This person is Xie Liangjing, Xie Qingshuai's eldest sister.
Xie Jia's main trader about live streaming is this person. The main reasons are several aspects.
First, he was born in a professional class, and his major and thesis are related to this.
Compared with his parents, Xie Liangjing is not only young, active in thinking, and strong in accepting new things, if he says that he is in business, he is definitely not as good as his father and brother, but if it is a live broadcast, she obviously understands better. Graduated from the University of Economics and Business, majored in marketing, and his graduation thesis was "Douyin" marketing strategy research. Apparently she is a professional.
The second is to manage a family trading company with practical experience.
There is not only theory, but also experience. As an executive of a trading company, he must have been engaged in sales, and he is more sensitive to the new business format of live streaming, and he has more experience.
The third is that the live broadcast is very good, showing professional quality.
Although Xie Liangjing has an outstanding appearance, her strength is not bad, and she previously gave an off-script speech at the Women's Enterprise Association. In the live broadcast of the first show, my sister quickly mastered the characteristics and usage methods of each product with her intelligence and good Xi learning ability, and introduced it to the audience in concise and clear language. has excellent professional ability, making my sister one of the best candidates in the field of live streaming.
Therefore, it is estimated that this matter is most likely planned by Xie Liangjing and Xie Qingshuai, and implemented after being approved by their parents. Now it has been a great success. It is not ruled out that after becoming bigger and stronger, she will set up her own company and manage it by Xie Liangjing, she will go behind the scenes and become an excellent female entrepreneur.
The children all inherit Kefeng's talent for business.
What do you think about this, welcome to share!