As a must-have device in the family living room, the TV has always been the favorite of the people. However, in recent years, the chaos of smart TV charges has made many consumers miserable. Boot advertising, matryoshka membership, complex operation...... These problems not only affect the viewing experience, but also infringe on the legitimate rights and interests of consumers.
In this context, the price of TV sets has shown an upward trend. According to statistics, in the first half of this year, the average selling price of TVs increased by about 10% compared with the same period last year. Is this an increase in the quality and service of televisions, or an increase in the cost of televisions? Or is it a sign that the television industry is returning to normal?
In order to explain the reason for the increase in the price of TVs, we must first understand the industrial chain of TVs. The industrial chain of TV sets mainly includes three links: panels, TV sets and content. The panel is the core component of the TV, which determines the display effect and cost of the TV.
The TV is a downstream application of the panel, which determines the function and brand of the TV. Content is the soft power of a TV set, which determines the attractiveness and value of a TV set. These three links influence each other and together determine the market performance of TV sets.
So, what is the reason for the price increase of TV sets? The answer is the panel. The panel is the main driving force for the price increase of TVs, and it is also the fundamental reason for the price increase of TVs. Why? Because the supply and demand of panels have changed.
From the supply side, due to the impact of the new crown epidemic, the production capacity of panels has been limited, resulting in a tight supply of panels. On the demand side, the demand for panels has increased due to increased demand for working from home and entertainment, as well as new technologies such as 5G and 8K, which have led to an increase in the price of panels.
It is reported that in the first half of this year, the price of panels increased by more than 30%, hitting a record high. The price increase of the panel has directly led to the rise in the cost of the TV, which in turn has led to the increase in the price of the TV.
The price increase of TV sets has different impacts on the TV industry chain and consumers. From the perspective of the industrial chain, the price increase of TV is good for panel manufacturers, and it is bad for TV manufacturers and content providers.
Panel manufacturers can take advantage of price increases to increase their profits and market share, and enhance their competitiveness. TV makers are faced with a dilemma: to raise prices or reduce profits.
If you raise the price, you may lose the favor of consumers, affecting sales and brand image, and if you reduce profits, you may damage your own development space and affect innovation and investment. Content providers will also be hit by TV price increases, which can reduce consumers' willingness to buy and how often they watch, which in turn affects revenue and returns on content.
From the consumer's point of view, the increase in the price of TV sets is not good for consumers, because the price increase of TV sets will increase the purchase cost and use cost of consumers. The purchase cost refers to the price paid by the consumer in order to purchase the TV set, and the use cost refers to the fee paid by the consumer in order to use the TV set, including electricity bills, membership fees, advertising fees, etc.
The price increase of TV sets will make consumers feel uneconomical and even feel cheated, which will affect consumer satisfaction and loyalty. The price increase of TV sets will also make consumers feel unfair, because the price increase of TV sets does not bring about the improvement of the quality and service of TV sets, but makes consumers bear more charging chaos and operational difficulties.
The price increase of TV sets, although it has brought some trouble to the TV industry chain and consumers, but it also has its positive significance. In the long run, TV price increases could be a sign that the TV industry is returning to normal.
Why? Because the price increase of the TV set may promote the optimization and upgrading of the TV industry.
The price increase of TV sets will make TV manufacturers and content providers rethink their positioning and strategies, from over-reliance on low-price competition and advertising revenue, to improving product quality and service levels, from catering to the low-end needs of consumers, to meeting the high-end needs of consumers, from the pursuit of quantity growth, to the pursuit of quality improvement.
The price increase of TV sets will also make consumers re-understand their rights and choices, from blindly accepting the chaotic charging and complicated operation of TV sets, to rationally resisting the unreasonable charges and inconvenient operation of TV sets, from passively adapting to the content and functions of TV sets, to actively choosing the content and functions of TV sets, from the role of consumers to the role of users.
There is no definite answer to this question, but there is a clear direction, that is, both the television industry and consumers should take the price increase of television as an opportunity to jointly promote the healthy development of the television industry, jointly improve the viewing experience of television, and jointly enjoy the cultural value of television.
Dear readers, what do you think about the increase in the price of televisions? What do you think is the impact of the increase in the price of televisions on you? How do you hope that the TV industry and consumers will respond to the price increases of televisions? Feel free to leave a message in the comment area and discuss this topic with me. Thank you for reading, and we'll see you next time!