Recently, the "palace fight" plot between Dongfang Selection and Dong Yuhui came to an amazing end. Just last Monday night, Mr. Yu Minhong, the leader of New Oriental, and Dong Yuhui had a wonderful live broadcast and tasted a delicious hot pot feast together. In the process, they personally confirmed the news that Dong Yuhui would be promoted and raised, and gave many others a generous treatment that was unimaginable. For Dong Yuhui, from the original "working boy Xiao Dong" to "Dong Zong", he has achieved a huge leap in his career, and he has successfully squeezed out his opponent Sun Dongxu.
In just one week, this wonderful drama that seems to draw on the story mode of "Zhen Huan returned to the palace from Ganlu Temple" was completely staged. The rapid progress of the plot, the drastic transformation, and the harmonious ending of this story are really addictive and unpredictable. After a week of popular searches, the incident seems to have ushered in a happy ending that satisfies all parties.
However, can this hastily formed "win-win" really be stable for a long time? It is worth noting that Xiao Dong's transformation into Dong Zong is not just a victory for the fans of the "mother-in-law". If you want to talk about the last chapter of this "palace fight" drama, then the word "win-win" will definitely occupy a prominent position. It is true that in view of the current situation, among the dismissed Xiao Sun and Lao Luo next door, each party has reaped a happy ending. Dong Yuhui's loyal fans, the fans of "Mother-in-law", as well as the vast number of netizens who care about this matter, are undoubtedly the most cheerful group of people. Since the outbreak of this incident, the entire "palace fight" situation has always been in the direction of the script of "ordinary employees with outstanding achievements were persecuted by middle-level people with ulterior motives within the company and had to resign". Dong Yuhui's strong popularity has aroused a wide range of enthusiastic resonance from all walks of life, which is not only due to his deep fan base, but also from the hard-working workers he represents and those hard-working students in small towns.
Fortunately, Dong Yuhui not only did not leave Dongfang Audition, but unexpectedly got the opportunity to be promoted, and the long-awaited script of this cool drama finally became a reality, bringing endless surprises and satisfaction to fans. Just when the situation was not optimistic, in the live broadcast on December 16, the audience was pleasantly surprised to find that Dong Yuhui not only chose to leave, but was promoted from the former "ordinary employee Xiao Dong" to "Oriental Selection Senior Partner", completing a major change in his career.
A few days later, Mr. Yu Minhong officially announced Dong Yuhui's new job titles: Cultural Assistant to the President, Vice President of New Oriental Cultural Tourism Group, and about to set up his own independent studio. The most exciting news is that if Dong Yuhui really decides to find another job, he can even lead his studio to jump ship together. In the face of such a generous treatment, Luo Yonghao, who has always been harsh, couldn't help but sigh with emotion, calling it "For Yu Minhong, a miser, this is not an easy task!" It is unknown whether Mr. Luo congratulated him sincerely or secretly felt sour, but in order to retain Dong Yuhui, Dongfang Selection can be said to have invested enough money.
There is no doubt that it will be the Eastern Bloc and Mr. Yu Minhong himself who will win this battle at the top. For Mr. Yu Minhong, the rise and fall of New Oriental's stock price is a lingering haunt in his heart. Looking back at the days after the "small essay incident" occurred, the stock price of the Oriental Group plummeted by 21.99% in just five trading days, and if Dong Yuhui could not be left at this time, I am afraid that the Oriental Group, whose stock price situation was becoming more and more severe at the end of the year, would be difficult to give a reasonable explanation to its shareholders. Sure enough, at the critical moment, Mr. Yu Minhong made a decisive move, adjusting the policy of "playing 50 boards each" indiscriminately at the beginning to completely expelling Sun and leaving Dong Zong.
Sun Dongxu, the former president of Dongfang Selection, was dismissed for "management loopholes", and at the same time, the talented Dong Yuhui was successfully promoted to a member of the presidium, leading the development of the new layout of Dongfang Selection!
Our esteemed Dong Yuhui and the never-withering Dongfang Selection are not the real winners. The stock price is stable in the short term, and Dong Yuhui seems to have ushered in the peak of his career, and everything seems to be developing in a better direction. However, it is still unknown whether Dongfang Selection can return to glory.
In the live broadcast on December 18, Dong Yuhui bowed deeply to the audience and apologized, and publicly announced that he was about to usher in the "New Year holiday", expressing his desire for full rest. This seems to imply that Dong Yuhui's return road is still full of unknowns, which is sighing!
In fact, after the turmoil, the challenges faced by Dongfang Selection and Dong Yuhui have not disappeared, but have become more obvious. One of the key questions is how to effectively control the rising superstreamers. This sudden "small composition incident" sounded the alarm bell of Oriental Selection!
Let's focus on the whole incident, self-censorship and introspection, and we will find that this is a well-planned conspiracy to "suppress Dong Yuhui's image". Although the chief editor repeatedly clarified in the comment area that the copywriting was the result of the team's operation, the words were full of doubts about the audience, as if to say "Dong Yuhui is not the talented image in your eyes". The impact of the collapse of the image of the super anchor is simply catastrophic and unimaginable. In just five days, the number of fans of Dongfang Selection decreased by 400,000, and the market value fell by 8 billion Hong Kong dollars. This is a huge lesson for this great platform. Dongfang Selection, which was deeply suffering, decided to take immediate measures to alleviate the crisis, stabilize the market value at any cost, and retain the important guest Dong Yuhui to ease the pressure of public opinion. However, we can see that Dong Yuhui is not only a "cash cow" that can create wealth, but also a potential time bomb.
Especially in recent years, we have become Xi to the "rollover" of well-known bloggers. For example, the big-name blogger Li Jiaqi fell into trouble because of his inappropriate words and deeds, and the brand Huaxizi and its affiliated Meimei ONE company also suffered heavy losses. and the high-profile Li Ziqi officially parted ways with the brokerage company, resulting in the loss of hundreds of millions of assets, and a generation of star IP gradually faded away. In the face of the escalating turmoil and the continuous decline in market value, Dongfang Selection chose to take a risk and must share the risk with the super anchors who have high hopes. However, this strategy is obviously not a long-term solution, and it will do more harm than good for Dongfang Selection. As we all know, Dongfang Selection has been working hard to promote the process of "de-glorification", and now it seems that "de-glorification" is still deepening and silently having an impact, just like a warm spring breeze gently blowing on the land of Dongfang Selection. For Dong Yuhui, this is undoubtedly a difficult task, and we will wait and see.
Although Dong Yuhui was successfully promoted to a member of the Oriental Group, his fame and status within the company have been improved by leaps and bounds, but in fact, he has gradually been "marginalized". If we compare several of Dong's new job titles, we will find that he is in charge of some completely new business areas, and on the surface his abilities and status cannot be ignored, but for Dong Yuhui himself, these are unfamiliar areas that he has never set foot in. If the company is doing well, maintaining the status quo is not a problem, but conversely, if there are setbacks and difficulties, the Eastern Group may not hesitate to make a "cut" decision. What's more, the so-called "senior partner" was directly evaluated by the famous Luo Yonghao as "virtual but not real". The majority of netizens believe that Dong Yuhui is like "Bi Ma Wen" in this big change, lacking actual power and still being governed and controlled. In this noisy online environment, many people are worried that Dong Yuhui will be forgotten by the platform like Li Ziqi, and his commercial value will be greatly depreciated, and he will face difficulties in making a comeback. Let's wait and see.
However, can we therefore assume that this is indeed an unfortunate result for Dong Yuhui? In fact, this is not the case. Now, let's take a closer look at Dong Yuhui himself.
Dong Yuhui's rapid popularity is actually a "wonderful phenomenon" caused by accidental factors. As we all know, the field of live streaming has always been full of all kinds of strange performers, showing themselves in various modes, some rely on humor and comedy to attract attention, some attract attention by being funny and ugly, and some rely on beauty and emotional resonance to impress the audience...... However, Dongfang Selection has opened up a completely different path, and they have formed a team of anchors who focus on disseminating knowledge. And Dong Yuhui is the best among them.
Although Dong Yuhui does not have a striking appearance and a knack for interaction, he is able to stand out from the crowd of performers because of his inimitable sincerity. In his live broadcast room, there may sometimes be manuscripts written by editors, but his enthusiasm for sharing knowledge is unmatched by other actors. Originally from a rural area, he managed to change the course of his life by going to university through his own efforts, and this background made him full of admiration and reverence for knowledge. His thirst for sharing is so strong that during the live stream he gets so distracted by the stories in the books that he almost forgets his job of selling the product. Sometimes, he would even boldly say, "Guys, take your own pictures, in fact, it doesn't matter if you don't buy it, let's just talk casually!"
Dong Yuhui knows his position, and every time he introduces himself, he always says: "I used to be a teacher, but now I have become a salesperson." It is precisely because of his respect for knowledge and a clear understanding of his self-positioning that he can maintain an indifferent mentality while gaining fame and fortune. He was interviewed by China Global Television Network (CGTN) this fall, and his ability to answer questions fluently in English was impressive. However, shortly after the interview aired, he was attacked online for "speaking English", which is really lamentable. In response to these unfounded accusations, he said: "Explaining too much will only make people feel stupid, but if you don't explain anything, it will be misleading." ”
If the controversy ends up in him being refrigerated or marginalized, it won't necessarily be a bad thing. After all, for Dong Yuhui, making money and achieving sales is not his primary pursuit. Being able to share knowledge and find an ear to listen to him was enough for him. In fact, just this year, Dong Yuhui expressed his fatigue with live streaming work. I still remember in a live broadcast in May, he used overly poetic phrases many times, which made people feel very interesting, and seemed to be a little out of line with the atmosphere at that time. As a result, he said frankly: "As a scholar who has been engaged in education for a long time, what I am particularly fond of is the pursuit of elegance, and the sharing of culture in the style of "book" and in the style of "siege". I didn't want to transform into a pure sales streamer, and I didn't Xi that model. This "palace fight" turmoil helped him realize earlier that he could no longer grasp the direction of development of things.
After that tiring live broadcast, the barrage appeared one after another: "The light in Dong Yuhui's eyes seems to have disappeared." In the latest live broadcast, that is, on December 16, he revealed his choice in advance: in the future, he will devote more to the promotion of cultural tourism, and he will tend to devote himself to the cause he loves and devotes himself to. At this point, he has two different paths in front of him: continue to be a super streamer, or pursue a career as a cultural promoter. He chose the latter without hesitation. It is very difficult for anyone to make such a decision. Undoubtedly, Dongfang Selection Group gave Dong Yuhui a stage to show his talents, so that he had a large number of fans and reputation, as well as huge pressure. However, his choice undoubtedly tells the world that his value is not entirely given by Dongfang Selection.