#看见人间百态#
Before reading this article, please click "Follow" to discuss and share with you, and you can also watch the next wonderful article in time. Thank you very much for your interest!
[Editor's note: This article is the original and exclusive first release of Toutiao, please do not plagiarize and reprint]
"It's not that you can't afford a down jacket, it's that a military coat is more cost-effective. ”
In the winter of 2023, the weather is cold and the inkstone is hard. There is a "post-00" graduate army to rectify the workplace, and there are "post-00" contemporary college students to rectify the "down jacket market". Instead of choosing expensive down jackets, they used military coats as mainstream cold protection artifacts.
After the "post-00s" wearing military coats exploded on the Internet, people from all walks of life followed suit. While talking about the hot stalk of the military coat, he showed off his military coat.
The down jacket is beautiful, but the price is also quite beautiful. This made the "post-00s" who pursued cost-effective set off a frenzy of wearing military coats.
The last time there was a frenzy of wearing military coats was in the fifties, and now it has become popular again, why can military coats endure?
«——【军大衣再度“风靡”】——»
This winter, the military coat became popular again.
We joke that it is the "post-00s" to rectify the down jacket market, but in fact, we all know that the military coat has its special feelings and the most practical cost performance.
Compared with today's dazzling down jackets, the advantages of military coats are clear at a glance. For the "post-00s", the main reason is that it is cheap and practical. It also shouted out the declaration that "it's not that down jackets can't be bought, but military coats are more cost-effective".
For hundreds of down jackets at every turn, military coats are the first choice for "post-00" college students. Netizens even joked that "a person wearing it is a conspicuous bag, and a group of people wearing it is a group of conspicuous bags." ”
On the online platform, a group of college students in military coats rushed into the classroom. In the early morning of Dongyue Taishan, many tourists wear military coats and wait for the sunrise against the cold wind, and people from all walks of life compete to follow suit, so that the military coat has become a traffic password.
In this year's Double 11 and Double 12, the sales of military coats of less than 100 yuan are second to none. The sales of various brands of down jackets are unusually low compared to previous years, which makes many merchants unbelievable.
However, the merchants of military coats are often smiling, and many merchants are even blunt to say that "the sales of one week this year will exceed the sales of the whole winter."
Down jackets remain high, and affordable military coats are obviously more favored by the "post-00s". Protected his body, saved living expenses, and was at the forefront of fashion, becoming the most beautiful boy in the class.
Then did you know that such a popular military coat was first introduced from foreign countries?
«——【军大衣的“引进”】——»
In China in the fifties, basically every household would have a military coat. Not only can it withstand the cold outside, but it is also a witness of that era.
To this day, it can occasionally be seen in the uncle who sells food on the street. If it weren't for the sudden rise of the "post-00s" army, today's military coats would not be so popular.
The vulgar to the extreme is "elegant", and the extreme soil is "tide".
A military coat is the clothes worn by soldiers. The first came from England in the 18th century, and the mainland military coat was also introduced later. The location of the United Kingdom on the map is northerly, because of the unique geographical environment, the winter is naturally unusually cold.
It is impossible for the soldiers who defend their homes and defend the frontier to keep warm and gossip freely like ordinary people. They were warriors who held their posts even in bitter cold conditions.
As a result, the military coat was born.
In the UK, the name of the military coat is "Frac", which was improved by the best British designers and became the military coat of today. And "Frak" means "warm clothes in winter".
We are all strangers to military coats, mostly green. Because the green color is similar to the vegetation, it is easy to conceal. And it is loose and warm and cold-proof, and it is like a quilt on the body. Initially prevalent only in the British army, the First World War was emulated by various countries.
It was during this war that Yuan Shikai discovered the military coat on the British.
At that time, because of the cold weather, the army on the mainland could not keep out the cold well, and they were carrying a lot of supplies, which caused the entire advancing team to be relatively slow.
Yuan Shikai saw that the British military coat was so practical and decided to introduce it to the mainland while making changes. The military coat we wear today was introduced at that time, and the general style is similar to today's military coat, but there are slight differences in details.
At that time, supplies were relatively scarce, and military coats were only available to high-ranking officials.
Later, due to the impact of the war, it was already very difficult for small farmers to become self-sufficient, so that there was not enough cotton production to mass-produce military coats, which at that time were rare and unsought.
After the birth of New China, under the promotion of the three major transformations, agricultural products and crops were gradually produced, and cotton production at this time was also greatly supplemented.
As long as they are soldiers, they will be given a new military coat. At this time, military coats were still only popular in the Continental Army, and did not enter the homes of ordinary people.
«——[From "popularity" to "elimination"]——»
In the seventies and eighties of the 20 th century, the mainland's industrial development reached a new level. With the research and development of new materials, the military coat produced is lighter than before, and the warmth effect is greatly enhanced.
With the gradual reduction of production costs, military coats have slowly appeared in non-military places, and every household will basically have one. In particular, businessmen who travel by train have one piece for everyone, which can not only be worn, but also used as a quilt cover, which is extremely practical.
At that time, as far as the eye could see, all the young and old wore military coats, which was all the rage.
In the 21st century, the appearance rate of military coats has gradually decreased, and only a small number of people in the market and alleys still wear military coats, and more people are wearing new cotton clothes that are simpler and more warm and fashionable.
In 2007, the mainland army was the first to eliminate military overcoats. The military coat was only a product of the needs of the society at that time, the army at that time. By 07, with the rapid development of various armies, the disadvantages of military coats were also shown.
At that time, a more cost-effective military uniform than a military coat was developed, and the military coat was slowly eliminated. But elimination is not the same as disappearing, even now the audience of military coats is still very wide.
In the hands of today's border guards, in addition to the new military uniform, most of them still retain a military coat.
In the entertainment industry, military coats abound. When the crew of "Journey to the West" was filming in Ningxia, the leading actors Stephen Chow and Zhu Yin, like the group actors, mostly wore military coats to keep out the cold.
In 2013, Andy Lau appeared at the press conference wearing a military coat. Many people rushed to follow suit, and once stood on the edge of fashion.
But the military coat also has its drawbacks for the people, and it no longer conforms to the objective law of the development of things.
Difficult to clean, bulky, not easy to carry, single style, etc., whether it is in the military or civilian, under the rapid development, military coats can not escape the objective fact of being eliminated.
But the military coat is, after all, a product of the times, and a memory of an era. For people, it has a special feeling. Even if it is eliminated, there will be some people who will keep it well, and at some point it will become popular again.
«——[The change of the consumption concept of the "post-00s"]——»
Contemporary "post-00s" college students have changed their consumption concepts with Qingqi's brain circuits.
For male college students, military coats are no longer exclusive to the elderly. No more cheesy and boring labels. With the support of the "post-00s", the military coat has stood at the forefront of fashion.
For female college students, the counterpart to the military coat is the flower padded jacket. With the support of female college students, the padded jacket changed the old concept that only grandmothers could wear it, and they were on a par with military coats on the front line of fashion.
So how have these college students' consumption concepts changed?
One is the life background. Today, with the rapid development of the economy and society, the family conditions of many college students are average. There are not a few parents who go out to work and leave their children to be taken care of by their grandparents.
These college students may have been accustomed to seeing their elders wearing military coats and cotton jackets since they were young, which has made their concept of dressing also change subtly.
For military coats and flower cotton jackets, these college students may not be as affectionate as their grandparents or parents, but they also have their own special feelings under the influence of time.
The second is personal values. In today's society, materialism is rampant. Many young people choose to measure the value of objects in terms of money, so as to show their unique taste.
However, some college students do the opposite, they think that food and clothing are practical, and it is not appropriate to be extravagant and wasteful. It embodies the brain circuit of Qingqi, a contemporary college student, and makes the military coat and flower cotton jacket become the new darling of the market.
The third is the design element. Today's military coats and flower cotton jackets are no longer as monotonous as in the days of their parents, especially the Chinese style elements displayed on the flower cotton jacket clothes, which also make young people very popular.
The military coat, a product that has been popular in my parents or grandparents, is not only cost-effective. In a sense, college students choose to wear it to miss that era, but also to show the current era and carry on the past and forge ahead into the future.
Flower cotton jackets are mainly popular in rural areas, at the beginning the color is monotonous and boring, and most of the people who choose to wear flower cotton jackets are older people. Or a child, made by his own grandmother.
In winter, the flower cotton jacket on the child can be described as a beautiful landscape, and the body is wearing the heavy love of the elders for themselves. Perhaps, there are not a few female college students who choose to wear floral cotton jackets, and there are not a few who wear floral cotton jackets when they are young.
Today's flower cotton jacket has a variety of color elements, and college students choose to wear it, in addition to the cost-effective reason, it is also a feeling.
Military coats and flower padded jackets are ornamental and practical clothes for college students, and it is not surprising that they can be favored by college students.
Five
«——[Conclusion]——»
Since Yuan Shikai introduced the military coat, more than 100 years have passed, and the military coat is still active in people's eyes from time to time.
Now because the "post-00s" have become popular again, maybe this winter will pass, and the military coat and flower cotton jacket will cool down. But as long as it is winter, military coats and flower cotton jackets will still appear in front of people's eyes.
The "post-00s" realistic and pragmatic consumption concept will also lead a trend. And this trend, for those capitalists, is a slap in the face, and the trend of the future consumer market may not change due to the "post-00s".
Perhaps in the future, we will see more old objects similar to military coats rejuvenated and once again show their endurance.
Due to the rules of the platform, you will only be recognized as a fan if you have more interaction with me. If you like my articles, you can click "Follow" and receive the article push as soon as you become a fan.
Disclaimer: The above content is from the Internet, and the author of this article does not intend to target or insinuate any real country, political system, organization, race, or individual. If there is any problem of copyright or character infringement, please contact us to delete it in time! If there is any doubt about the incident, delete or change it immediately after contacting. The author of this article is not responsible for any issues arising from the above or related issues, and does not assume any direct or indirect legal liability.
Recommended articles in the past:
After graduating from the National People's Congress, he wandered on the streets, and his family: he threw away his mobile phone and walked around the country
In 2003, fishermen in Shandong discovered a submarine and opened the door to reveal 70 naval bodies lying inside