On December 15, the 2023 "Rainbow Cup" Tianfu Baodao Industrial Design Competition Sichuan Tea Brand Innovation Design Exchange and Matchmaking Conference was held in Mingshan District, Ya'an City. The matchmaking meeting was guided by the Sichuan Provincial Department of Economy and Information Technology, hosted by the Sichuan Federation of Industrial Economics and the Taiwan Federation of Industries, and undertaken by the Sichuan Tea Industry Association, Sichuan Economic Daily, and Ya'an Economic and Information Technology Bureau. Vice Mayor Gong Bing attended the matchmaking meeting and delivered a speech. Ni Lin, chairman of the CPPCC District and leader of the District Tea Industry Promotion Group, made a brand promotion of "Mengding Camellia". Deputy District Mayor Yuan Jingxiong attended the meeting.
The Sichuan Tea Brand Innovation Design Exchange and Matchmaking Conference innovatively adopted the form of "exhibition + meeting" and "supply + demand" to build a platform for design empowerment, brand innovation and technical exchange in the Sichuan tea industry. In the matchmaking visit and display session, the staff introduced in detail the design concept, packaging materials and other conditions of the award-winning works of the Sichuan Tea Brand Innovation Design Competition for the guests, and the representatives of the enterprises present exchanged and Xi discussions, and the atmosphere was very warm.
At the same time, Shen Weiwei, deputy chairman of the board of supervisors of the China Tea Circulation Association and deputy secretary-general of the National Tea Standardization Technical Committee, gave a special explanation on the "requirements for restricting excessive packaging of tea", and the guests and representatives of tea enterprises responded strongly.
According to reports, the 2023 "Rainbow Cup" Tianfu Baodao Industrial Design Competition will be themed "Design, Digital, Integration", among which the 26 award-winning works selected by the Sichuan Tea Brand Innovation Design Special Competition not only contain Bashu cultural elements, reflect the characteristics of Sichuan tea origin, but also lead the new trend of Sichuan tea consumption, highlighting the unique charm of Sichuan tea.
At the meeting, three well-known tea companies such as Sichuan Yacha Holding Group Co., Ltd. reached cooperation intentions and signed contracts with three brand design enterprises such as Shenzhen Baixinglong Creative Packaging Co., Ltd., and three well-known tea companies such as Guangyuan Qingchuan Bailong Tea Industry Co., Ltd. reached cooperation intentions and signed contracts with three packaging companies such as Chengdu Berlin Packaging Co., Ltd.
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