After 2020, outdoor lifestyles have risen, and activities such as hiking and camping have become ways for Generation Z to seek to relieve stress, and the era of national outdoor has arrived.
The participation rate of outdoor sports in Europe and the United States is more than 50%, the penetration rate of outdoor sports in China is only 28%, the global outdoor market of 100 billion US dollars, all kinds of outdoor products are selling well, and Generation Z has become the main incremental consumer group.
Outdoor gives consumers a chance to escape from their busy schedules for a short time, and technology makes the outdoors more "out of the circle". From the first bladeless halterneck fan to the birth of wearable air conditioners, Turras has made the air conditioning experience not only limited to indoors, but also outdoors to experience the coolness of air conditioners anytime and anywhere.
From the pioneer of bladeless halterneck fans to the pioneer of halterneck air conditioners, Turras continues to break through technical barriers and refresh users' imagination of outdoor cooling equipment. From Coolify 2 to Coolify 3 to Coolify Cyber, inDare and Turras are witnessing a revolution in human cooling technology, bringing the ultimate immersive cooling experience to outdoor enthusiasts around the world.
The relationship between inDare and Turras began in 2017, from 3C digital accessories to outdoor cooling, they joined hands with the brand to conquer various fields, helping "Turlas" to capture more market share in the global outdoor cooling industry and become the sales champion in the high-end market of halterneck air conditioners. Today, the technology hardware brand is well received overseas, serving 25 countries and more than 40 million users, becoming the "hidden champion" in the wave of globalization
And inDare also uses Coolify2 as a starting point to open a new era in the field of outdoor cooling.
A revolution in human body cooling technology
It's a time of possibility, with people coming up with whimsical imaginations and people working tirelessly to turn them into reality.
To be sure, mobile cooling equipment is still an emerging outdoor economic segment. According to research institutes, the global market for personal cooling devices, including neck fans, was worth $3.3 billion in 2020 and is expected to grow at a CAGR of 6.5% from 2021 to 2028. The popularity of outdoor sports and activities has made the overall demand for outdoor mobile cooling products continue to rise, and it will also make the competition in the subdivision more intense.
"Can we bring the air conditioner outside?" In such a hot summer, more and more consumers are putting forward this demand, at first glance it sounds "Arabian Nights", but cooling technology products are born under such market demand.
"Finding needs" is the premise of innovation. As for the imagination of "can you go out with an air conditioner in the summer", Turas has been exploring for many years and created a new category - Coolify halterneck air conditioner.
When Coolify1 was well received by consumers at home and abroad, inDare and Turras joined forces to continue to make breakthroughs, and pioneered Coolify2, a wearable air conditioner that integrates refrigeration, air and heating, so that consumers can enjoy the outdoors freely all year round.
In the summer of 2022, Coolify2 became the annual sales champion of high-end halterneck air conditioners at home and abroad, with users in more than 40 countries and regions around the world. Coolify2 also won heavyweight design awards such as the German Red Dot Award and the German iF Product Design Award.
Put the "air conditioner" on your body
Based on consumer preferences and habits, as well as the accumulation of technology in the previous two generations of Turas, inDare found a new product solution - Coolify2 after in-depth research.
Coolify2 has a delicate and fashionable appearance to meet the needs of young consumer groups for product appearance, and uses IMD technology to create a more extreme texture appearance;
Strengthen the refrigeration effect, and add a heating function, integrating refrigeration, air outlet and heating, and switch heating with one click, so that consumers can enjoy the outdoors more freely all year round.
Multi-level wind power selection, easy to control, and fast air outlet, no noise, mild wind and no twisting. Based on the sports needs of outdoor enthusiasts, we have designed Coolify2 to be lighter and more snug and snug, so that it is not easy to fall even when exercising.
The wearing experience of almost zero sense, which cools down instantly in less than 1s, further solves all the temperature adjustment needs of users in outdoor scenes in summer.
Redefining the future of outdoor cooling technology
In Turras's view, the future of outdoor mobile cooling technology is a small and portable product that can achieve extreme cooling. However, it is not easy to achieve both "extreme cooling" and "small and portable" at the same time. The superposition of cooling functions will bring about the exponential growth of various components, and while increasing product functions, it will also affect the wearing experience of consumers.
Is this destined to be an insurmountable chasm?
inDare used Coolify3 to give the market and consumers an unusual perfect score, finding a balance between refrigeration technology and user experience.
The inDare design team boldly conceived a new form of fan, and the "Turas" Coolify 3 is designed for summer outdoor activities, and we have made dual innovations in structure and experience, with an original clip-on neck design, and at the same time, it has both fashionable and wearable attributes, and it needs to be both stylish and warm.
The fuselage uses 3 new patented high-efficiency cooling pads, the cooling area surrounds almost the entire neck, using the temperature-sensitive human characteristics of the neck, cleverly integrating semiconductor technology and fan function, users can bring Coolify 3 to achieve all-round, wrap-around cooling.
The unique neck clip design, based on the ergonomic back triangle cooling zone, almost zero sense of wearing experience, less than 1s instant cooling, further solve all the user's temperature adjustment needs in summer outdoor scenes.
In addition, the Coolify3 uses a customized high-energy witness battery, with a capacity upgraded to 6000 mAh and a maximum of 13.5 hours of ultra-long battery life, which can be used while charging, bringing a sense of security to users who have long-term outdoor needs.
In multiple dimensions such as temperature perception, comfortable wearing or easy to carry, it presents a new direction for outdoor wearable devices in the future.
The temperature of science and technology lies in reflecting the value of users
User needs are constantly changing, and products need to be constantly innovated and iterated. The temperature of technology lies in truly solving problems for users.
inDare launched Coolify Cyber this summer by iteratively upgrading Coolify's features to create a multi-dimensional wearable cooling experience. From functionality to experience, it perfectly solves the user's outdoor cooling needs in summer.
The addition of 3 TEC cooling modules with a cooling area of up to 14,975 mm² brings overall cooling to the head, neck and back for the ultimate cooling experience;
In the design of the curvature of the product, ergonomic design is introduced, which can adapt to various neck sizes, avoiding the discomfort of long-term wearing, and creating a burden-free wearing experience;
Equipped with 20W fast charging technology, it can quickly charge from 0% to 80% in just 1.2 hours, providing users with the ultimate cooling experience.
inDare is using continuous innovation and iteration of products to create a better experience for human healthy travel, not only to create a cold product, but also to bring innovative value to the brand and even the industry through the power of technology and design, and at the same time create a better lifestyle for our users.
The "outdoor +" track of the wave of globalization
In the scorching summer, an air conditioner is put in the camping tent, which not only enjoys the fresh air and mountain nature outside, but also avoids the discomfort of high temperature... In the most comfortable way, lying flat in nature, the scene of being comfortable is attracting a large number of overseas consumers to donate generously for the "summer relief artifact".
In the context of globalization, Chinese brands are taking advantage of the east wind of outdoor scenes to quickly go global, and Made in China perfectly combines "intelligence & electronics" with outdoor scenes, giving birth to many sub-categories and tracks. In addition to the basic outdoor industry, the commercial imagination born outward based on the outdoor is also growing vigorously, and the outdoor can be + life, research, pets, science and technology, healing, craft brewing, parent-child travel, etc.
The development of outdoor sports in Europe and the United States is in a leading position, and there is a stable and sustainable demand for outdoor sports products, which is an indispensable lifestyle for people in Europe and the United States. Europe and the United States are the birthplace of a number of outdoor sports, with mature markets and consumption habits, contributing nearly 50% of the global outdoor products e-commerce market.
In inDare's view, if outdoor brands want to go out of their own world under the wave of globalization, ESG is still a link that cannot be ignored, and consumers in the European and American markets have put forward higher expectations for brand ethics and social value in the choice of brands, and put forward higher requirements for brand ESG.
Outdoor + technology has not only become a part of the popularity, but also makes the life of outdoor enthusiasts around the world richer and more interesting, and also makes the communication between man and nature more harmonious and sustainable.
Similarly, as a pioneer of product innovation, inDare also believes that sustainable development is an eternal issue, and thinks about the future of design and the purpose of design from a macro perspective, returns to the essence of products, rethinks the value of design, and makes products with more positive consensus on society, and implements this into all aspects of design and business cooperation.
Based on technology and integrated into design
Design is often accompanied by the addition of science and technology to become more imaginative, modern design is not only a competition of creativity and technology, more and more scientific and technological elements are reflected in the design, making the design more humane, more interesting and more interactive.
The popularity of online celebrity punch-in travel is receding, and the core of outdoor life is retained. Returning to life and loving life, time and the market are proving that the outdoors is not a bubble that follows the trend and geese pass without a trace, but has become a new way of life for contemporary people, written into the gene of daily leisure.
More and more outdoor brands not only pay attention to product design and technological content in the competition, but also need to move the brand towards younger and trendier. With the growing potential of the outdoor industry, inDare deeply explores the fields of light outdoor, light travel, and light decompression, leverages big ideas with the real needs of consumers, and looks for more opportunities with brands, waiting for a certain outbreak.
inDare hopes to cooperate with more companies to create more innovative products and brands, and go abroad together to innovate products and establish Chinese brands.
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