Recently, Takuya Kimura, the "Asian male god" who has been popular for more than 30 years, is not having a good time...
(Takuya Kimura)
At the beginning of this year, Kimura's old employer, Genesys Office, was exposed by the BBC to a shocking scandal - the "unspoken rules" of the old president and founder Johnny Kitagawa violated hundreds of young male artists, which caused heated discussions at home and abroad...
(BBC documentary Predator: The Secret Scandal of Japanese Pop Music)
This summer, after an internal investigation, the firm confirmed that the matter was true, and the then president, Kitagawa's niece, held a press conference to publicly apologize and resign, and the new president, Noriyuki Higashiyama, announced that he had taken office...
Unexpectedly, not long after the change of dynasty, Higashiyama Noriyuki was also exposed to a sexual harassment scandal, molesting and humiliating the newcomer's pants, etc., and Kitagawa is the same style...
(Noriyuki Higashiyama, niece Kitagawa)
Denis's reputation hit rock bottom and he was forced to rename and reorganize, which has now been renamed "SMILE-UP."
(Geneis changed its name to Twitter report)
After the big tree of Genesys fell, its artist careers were hit one after another, and the veteran male god and top artist Takuya Kimura was no exception...
As we all know, most of the income of Japanese artists actually comes from advertising endorsements, and the endorsements on the back of Takuya Kimura have always been national brands and first-class resources, ranging from McDonald's to Nissan Motors... Together, these can generate hundreds of millions of yen a year.
But after the Genesy scandal, the financiers canceled their endorsements or did not renew their contracts in order to part with Genesys...
Kimura was originally favored by Shiseido and was about to sign a contract, but the final endorsement was not guaranteed...
The contracts of McDonald's and Nissan, which he endorsed, were also not renewed, and the commercials scheduled to air in July were canceled.
"Jiaoba", which was originally scheduled to start filming in September, has been postponed, and the TV series that was originally planned to be broadcast on TV Asahi in April next year has also stopped production...
(McDonald's non-renewal news)
In recent years, TV Asahi has broadcast many TV dramas in Kimura, which can only show that the old partners also avoid him...
(Takuya Kimura and Takako Matsu collaborated on a car advertisement)
After the endorsement contract was almost gone, Kimura's advertising remuneration dropped from 80 million yen (about 4 million yuan) to 55 million yen (about 2.75 million yuan), and 25 million (about 1.25 million yuan) was cut, and this price may not be accepted by merchants.
was already in a bad situation, Kimura also posted a Kitagawa famous quote "show must go on (show must go on)" after the Kitagawa incident, netizens were so angry that he criticized him for not being able to figure out his position, and the media also said that he supported Jennis in disguise, and his popularity plummeted, and his ins fans dropped 25,000 a month...
(Screenshot of Kimura ins)
The house leak happened to rain overnight, and a month ago, Kimura's younger brother Kimura Shunsaku was exposed to extramarital affairs and criminal arrest records, which made Kimura Takuya's situation worse...
Over the years, Toshisaku Kimura has had a lot of ridiculous things and has been at odds with the Takuya Kimura brothers for a long time, but in order to maintain Takuya Kimura's image, the company has been helping his family cover up the scandal.
This time, Kimura Shunsaku used the premise of "divorce" to date a cheating partner he met in a bar, but he reversed himself, and used Kimura Takuya and his office to threaten the woman to shut up, otherwise he would kill her...
(Toshitoshi Kimura derailment news)
As a result, just in time for the fall of Genesys, the Japanese media boldly released the material...
(Shunsaku Kimura)
After a series of blows, Takuya Kimura, a busy man who used to be scheduled for 1-2 years in advance, will have an unstable schedule after next summer...
It is said that he has been calling around to "find a job" recently, taking the initiative to contact the insiders he has worked with before, moving around relationships, and even willing to take a step back to play a supporting role... But it was still difficult for the producers to arrange any roles for him, because as soon as he appeared, the production fee would inevitably skyrocket, and Kimura's phone call also made the TV station staff very nervous.
This year, is it possible that even Takuya Kimura is going to lose his job... You must know that since Kimura debuted at the age of 15, his face and strength are hard enough, and his star luck is prosperous, and his career has not been "at a low point".
(Takuya Kimura)
In 1987, Takuya Kimura debuted in the form of the idol group SMAP group, and after his debut, he became the face of the group and even Janis... And he has to take care of acting while releasing albums and holding concerts, and at the age of 22, he won the Yujiro Ishihara Rookie Award for his movie, proving his ability.
(Kimura won the award)
Throughout the history of Japanese drama ratings, 4 of the top five are all Kimura TV dramas.
(Top 5 TV Series)
Takuya Kimura is also the first male artist to endorse women's lipstick and have amazing ability to carry goods... In 1996, after he took over the lipstick commercial, the branded lipstick was immediately out of stock, and even the poster would be stolen.
(Lipstick endorsement poster)
However, Kimura Takuya's personality is rebellious.,Not only did he not please the company's predecessors and Kitagawa.,And always confronted them.,From dyeing your hair without permission.、Refusing to train classes.,To fighting with the members of the same group until the face is bruised... Takuya Kimura violated almost all of the company's rules.
In addition, he quarreled with Kitagawa more than once, and even said "Down with Kitagawa" in front of the camera...
(Takuya Kimura said on the program)
But that's it, Takuya Kimura still won the "Best Jennis Artist Award" for five consecutive years from 1994 to 1998, until he announced his marriage to Shizuka Kudo at the concert without authorization, blatantly violating Jennis's rigid rules for artists...
It is said that back then, Kimura's marriage news influence was comparable to the death of the Japanese emperor, and the company was unprepared, unable to control the trend of public opinion and angry and sad girlfriend fans, and wanted to hide Kimura Xue...
(Takuya Kimura, Shizuka Kudo)
But I didn't expect that getting married didn't affect Kimura to continue to be the popular king of Japan...
Since 1993, he has been named the first most popular male star by "Anan" for 15 consecutive years, and he is also the male star with the most leading roles in Fuji TV's "Moon 9" TV series...
Even though he was selected as "Japan's most annoying couple" all year round after marriage.
(Takuya Kimura, Shizuka Kudo)
"HERO", which was released after getting married, had a rating of more than 30%, which led to a career fire for prosecutors... Later "GoodLuck!! 》Let Japan Airlines usher in a wave of recruitment...
(Stills from Captain Kimura Takuya's suit)
In 2004, "Pride" was released, and Takuya Kimura made ice hockey popular again...
(Takuya Kimura)
In short, Kimura plays what is hot, more influential than politicians, comparable to the vane of Japan's employment guidance...
In 2016, Kimura's SMAP group disbanded, and all the members except him left Genesys, and everyone else went downhill, but his career was still smooth sailing...
In 2020, Takuya Kimura, who is over 40 years old, ushered in a soaring reputation because of his breakthrough acting skills in the two dramas "Kyojo" and "BG", and he was also busy releasing albums, filming McDonald's commercials, and dubbing the movie "Doraemon" in the epidemic year.
(Takuya Kimura McDonald's advertisement)
Last year, the 50-year-old Kimura's "male god influence" was still undiminished...
HE TRAVELED TO GIFU TO PROMOTE HIS NEW MOVIE, THE LEGEND & BUTTERFLY, WHICH ATTRACTED 460,000 VISITORS AND 3.9 BILLION YEN IN TOURISM REVENUE TO THE SITE OF ODA NOBUNAGA'S FAMILY TEMPLE.
(Takuya Kimura attended the event)
(TV broadcasts Kimura influence news)
It is said that Kimura's salary in Japanese entertainment is much higher than that of other actors, with a salary of about 1.5 million yen (about 74,400 yuan) per episode, and Kimura has an income of 13.5 million yen (about 670,000 yuan) for a 9-episode TV series such as "10 Seconds to the Future". AND THE INCOME FROM MOVIES, SUCH AS "THE LEGEND & BUTTERFLY", IS ABOUT 10 MILLION YEN (500,000 YUAN).
Coupled with advertising endorsements, variety shows, and performances, Kimura's annual income is about 300 million yen (about 14.88 million yuan)...
But looking at the current situation, Kimura's income estimate for 24 years is not optimistic...
(2022 Japanese Entertainment Male Stars Annual Income Ranking)
Takuya Kimura has also said that he "believes in the team", hinting that he will not terminate the contract with his old club, so the impact of Dennis on his career will not pass...
The veteran male god who has been popular in Asia for more than 30 years and his "Kimura effect" may come to an end...?