Dong Yuhui and Yu Minhong broadcast live together, and the "small composition" incident came to an end for the time being. Many people were disappointed, represented by Lao Luo Yonghao.
I usually like Lao Luo, but this time I have a different opinion, because Lao Luo is too "positive" about Dong Yuhui, not only did he repeatedly mention that he had various ideas on social media after the broadcast when he brought the goods live, anyway, as long as Dong Yuhui goes, no matter where he goes, whether he starts his own business or not. There must be demons when things go wrong, and now the competition in live broadcast e-commerce is fierce and the involution is serious, which has to make people wonder whether Lao Luo was carrying private goods when commenting on this matter.
Some people think that Lao Luo is true temperament, remembering his previous experiences in New Oriental and his difficult entrepreneurial road, and giving ideas to his junior Dong Yuhui out of chivalry.
There may be an element of this, but I think it's more out of business considerations, and it's a typical conspiracy. Lao Luo has started a business many times and has been saddled with huge debts, and he is almost finished in the past few years, what does he rely on to repay the money?
The "Make a Friend" live broadcast room is a partnership between Lao Luo and others, which belongs to the first-line live broadcast room, has tens of millions of fans on Douyin, and has made a lot of money in recent years by relying on the outlet of live broadcast e-commerce.
From the perspective of the type of live broadcast, "Make a friend" is relatively similar to Dongfang Selection, at least these two live broadcast rooms are not the kind of live broadcast form that just shouts "family, the lowest price on the whole network, hurry up and get in the car", in addition to selling products, it also outputs cultural value, so that the audience and consumers can get a gain other than material, and many consumers are willing to place orders in these two live broadcast rooms not just purely to buy things.
As a direct competitor, who will benefit the most if Dongfang selection fails? I think it goes without saying that everyone can guess it.
Dong Yuhui's departure from Dongfang Selection means that a large group of consumers will not shop on the Dongfang Selection platform, their desire and ability to consume still exist, and other platforms will more or less gain this part of the market share, and those big platforms, famous live broadcast rooms, and live broadcast rooms that "performed well" in this event will undoubtedly become the biggest beneficiaries.
Look at the final outcome of this event from a different perspective. If Dong Yuhui decides to leave Dongfang Selection, will it be a good thing for him?
Lao Luo said that as long as Dong Yuhui resigns, someone will pay hundreds of millions of yuan in non-compete liquidated damages for him.
Any capital, no matter who the boss behind it is, has only one purpose, that is, to make money, which is determined by the characteristics of capital in chasing the maximization of profits, and no one is exempt from vulgarity.
Once he accepts the non-compete liquidated damages paid by the capital, it is very likely that it will be difficult for Dong Yuhui to be himself in the future. To put it bluntly, he has been saddled with hundreds of millions of yuan in debt, which may be real money property debts, or it may be personal debts that cannot be shaken off, Dong Yuhui will become a selling machine from now on, until the property debts or personal debts are paid off.
Mr. Dong's original intention is not just for money, he has his own pursuits and ideas, otherwise he would have left Dongfang Selection to earn much more income than he has now.
Of course, the money Dong Yuhui got from Dongfang Selection may not match the positioning of the head anchor, but compared to ordinary people, it can already be regarded as wealth freedom, with an after-tax salary of several million yuan per year plus an option reward worth tens of millions of yuan that will soon arrive, unless you think about buying a sports car and a luxury house every day, this money is enough to provide material security for your dreams and in order to do something you want to do.
Anyway, I don't want to see Dong Yuhui "sell" to capital, in order to achieve the sales target, he sells goods live every day, but the output of cultural value is getting less and less.
Teacher Dong was also unwilling, and mentioned that his best thing was not selling goods during the live broadcast with Yu Minhong. It can be seen that he has a dream, and live streaming is only an expedient measure, not the ultimate goal, maybe Mr. Dong is more willing to share his reading experience on a platform like Baijia Forum and tell everyone about cultural things. As the strongest private educational institution in China, New Oriental is undoubtedly the best platform to realize its dreams.
If you have enough money and can realize your dreams and do what you want to do, why do you have to take a deep part in the business that is full of copper smell, deceit, and profit-seeking? Don't look at Dong Yuhui, who has just turned 30 years old, this outstanding young man can think clearly about the truth and understand what kind of choice is the best and most suitable for himself.
Lao Luo also mentioned in his social media post that "I don't want to mention this dirty thing again from next week", hoping that he can do what he says. Of course, this matter has basically been decided, and there is really no need to mention it from the perspective of business or business war.