In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile, announcing that it would be temporarily suspended that day: "I have thought about it behind closed doors, please criticize! The broadcast will start on time on December 17th, thank you for your love and tolerance!"
According to the introduction of Dongfang Selection's Douyin account, as of now, the number of fans of Dongfang Selection is 29.179 million, compared with 31.16 million before the "Little Composition" incident, and the cumulative number of fans is close to 2 million. At the same time, the share price of Oriental Selection also continued to fall sharply, as of the close of trading on December 15, it fell by 5.58%, a weekly decline of nearly 22%, and the total market value shrank to HK $26.644 billion.
Oriental Selection announced: stop broadcasting for one day
In the early morning of December 16th, Dongfang Selection's official Douyin account updated its profile, announcing that it would be temporarily suspended that day: "I have thought about it behind closed doors, please criticize! The broadcast will start on time on December 17th, thank you for your love and tolerance!"
According to the introduction of Dongfang Selection's Douyin account, as of now, the number of fans of Dongfang Selection is 29.179 million, compared with 31.16 million before the "Little Composition" incident, and the cumulative number of fans is close to 2 million.
At the same time, the share price of Oriental Selection also continued to fall sharply, as of the close of trading on December 15, it fell by 5.58%, a weekly decline of nearly 22%, and the total market value shrank to HK $26.644 billion, evaporating more than HK $7.5 billion in a single week.
Dongfang Selection responded to the "Daily Economic News" on December 15, saying that the recent outbreak of public opinion has exposed the conflict between the two models of Dongfang Selection in the Internet celebrity model and product route. Sticking to the product route is undoubtedly the best choice for Dongfang Selection to respond to doubts.
It is worth noting that Dong Yuhui has recently modified the signature of his personal Douyin account, changing it to "Don't will, don't must, don't solid, don't me", which was previously "used to be a teacher, now a salesperson". The IP address shows that it is in Shaanxi.
The Oriental selection anchor is suspected of provoking black fans
Following Dong Yuhui's "small composition" turmoil, on the evening of December 15, the remarks of Tianquan, the anchor of the Dongfang Selection live broadcast room, aroused heated discussions among netizens.
On the evening of December 15, Dongfang Selection anchor Tianquan imitated CEO Sun Dongxu dropping his mobile phone during the live broadcast, and his words were suspected of provoking fans.
Tianquan bluntly said in the live broadcast room: "Netizens are very cultured, the imagination and creativity of netizens are much higher than we imagined, we have set up so many blocking words, and we can change the law." Admire, really admire. It's all here, you use the three coupons before you get blocked. A lot of our stuff is sold at a discount, and if we break down, we will buy it. If you want to break down the Oriental selection, it's very simple, just crazy to buy those 10 yuan coupons for eggs, balat and jelly oranges, etc., win-win. If you pay a bill before you are closed and blocked by us, it is equivalent to causing us double the damage. ”
Tianquan's remarks caused fans to frantically take off, and yesterday night's live broadcast was 4 hours, and Dongfang selected 700,000 fans.
Dong Yuhui's latest voice
Recently, the Dongfang selection "small composition" incident has continued to ferment. On December 15, a screenshot circulated on the Internet showed that some netizens said that Liu Qiangdong's vice president of human resources had gone to Shaanxi to recruit Dong Yuhui with Liu Qiangdong's autograph, and the talks went smoothly, and it was very likely to go to JD.com.
In response to the rumor, Dong Yuhui said: "It's not true, and I haven't contacted any company at present."
JD.com has not responded to the incident.
The "Little Composition" incident broke out
The cause of the incident was a dispute between Dongfang Selection's copywriting team and anchor Dong Yuhui's fans, and the content of the dispute was who created the copywriting in Dong Yuhui's live broadcast.
On December 6, the Douyin editor selected by Dongfang left a message under a promotional video: "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. The anchor sometimes writes, but the anchor usually works too hard, and most of it is written by the copywriting team. ”
After that, Dong Yuhui responded in the live broadcast: "The editor who claims to know the business very well replied in the comment area, which caused many friends to feel uncomfortable, and I sued Mr. Yu directly." Yu Minhong asked me to communicate directly with Sun Dongxu, not to be too polite. ”
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent small essay incident in the live broadcast room, and the whole response took about 10 minutes.
Sun Dongxu said in the live broadcast room that first of all, he should criticize the editor's team, there are emotions in the work, and the communication method is inappropriate.
He also responded to the question of "why does the company treat Yuhui badly" raised by a fan. Sun Dongxu said that the company recognizes Dong Yuhui's contributions, and there is no owe in his treatment, and his annual salary is not more than tens of millions on the Internet, which is only part of Dong Yuhui's income. It said that the company has been using practical actions to express its high recognition of Dong Yuhui.
In the end, he said that the company resolutely said "no" to the behavior of the fan circle and hoped that fans would stay calm.
In addition, Yu Minhong, the founder of New Oriental, also responded to the "small composition" incident, saying that there is no problem for netizens to express their opinions, but he hopes that everyone can express their opinions in a rational way and attitude. This is the best care for Dong Yuhui and other anchors, and I hope everyone will calmly promote the development of anchors and the company.
On the evening of December 14, Sun Dongxu issued a video apology again, saying: "Netizen fans are our food and clothing parents, and we must work harder to provide more perfect services for everyone." Regarding netizens saying that he dropped his mobile phone during the live broadcast, Sun Dongxu said that it was not intentional, and apologized to him for disclosing Dong Yuhui's salary.
Source: Strait Herald, Brokerage China, National Business Daily
Editor-in-charge: Fang Shujing, Su Haojun, Chen Zhaoyue
Editor: Zhao Ruoyun