Recently, the 21st China Food Safety Conference was held in Changzhi, Shanxi. The theme of the conference was "Implementing Food Safety Strategy and Helping to Build a Healthy China", which attracted representatives from all walks of life in government, industry, academia and research for full discussion. The meeting released the "2023 Food Safety Social Co-governance (Long-term Governance) Consensus", which is an important activity to promote the food industry to implement the major decisions and deployments of the 20th National Congress of the Communist Party of China on food safety. Relying on its excellent production strength, excellent product quality and strong brand influence, Yangyuan Beverage won the "20022~2023 Food Safety Management Case" award.
For more than 20 years, Yangyuan Beverage has been deeply engaged in the field of walnut nutrition, and has developed into a leading enterprise in the plant protein industry, which not only ensures food safety in the whole production process of the product, but also promotes the healthy development of the industry and moves towards the road of high-quality development.
Build a strong line of defense for food safety, and ensure food safety in the whole process of six walnuts
The report of the 20th National Congress of the Communist Party of China put forward higher requirements for the work in the field of food safety in the new era, thoroughly implement the important deployment of the 20th National Congress of the Communist Party of China, and always grasp the food safety work from the perspective of improving people's livelihood and well-being and solving the concerns of the masses, use new technologies, new thinking and new methods to strengthen the supervision of the whole process of food, and make every effort to improve the ability of food safety assurance, promote the overall improvement of the level of industrial development, so that consumers can eat at ease and eat healthily.
As a veritable leader in China's walnut milk beverage industry and the largest plant protein manufacturer in China, Yangyuan Six Walnuts has always implemented the important national strategic deployment and supported the development of national food safety. Yangyuan Six Walnuts makes full use of the advantages of the mainland's super-large-scale market, seizes the opportunity of the state to support the development and growth of the private economy, and promotes the high-quality development of the whole industrial chain such as the industry's production process, sales model, and product research and development.
Yangyuan Beverage selects and controls high-quality walnut raw materials in the upstream, builds a production and processing base in the midstream, and lays national sales channels in the downstream, forming a community of destiny with members of the industrial chain that is both prosperous and loss-making, and uses the strongest chain to ensure the excellent product quality of the enterprise and ensure food safety.
In the selection of raw materials, six walnuts in the industry took the lead in putting forward the highest standard - "3.6.36" material selection standards; after comparative study and analysis of walnuts from more than 20 provinces and cities in China, it was determined that the three major gold producing areas of Xinjiang, Yunnan and Taihang Mountain are now the raw material bases of six walnuts.
In terms of production, Yangyuan Beverage has reached the international advanced level in terms of hardware facilities and software configuration, introduced the internationally recognized BRC food safety management system, obtained the highest level of A-level certification, and passed the EU BRC qualification certification. At the same time, Yangyuan Six Walnuts continues to invest in scientific and technological research and development, innovate production technology, and continuously improve product quality. The "5.3.28" process is the first original production process of Yangyuan Beverage to fill a number of gaps in China, which can not only take off the walnut kernel brown coat and remove the astringency of walnut milk, but also solve the industry problem of "bitterness, astringency, greasy and nutritional waste". The whole walnut CET cold brew process not only effectively removes the bitter substances of walnut kernel seed coat, but also increases the utilization rate of protein, fat and other nutrients in walnut and its seed coat to more than 97%, and also makes the product taste more delicate and smooth. The "five-fold refinement grinding process" realizes that the average diameter of walnut milk particles can reach the minimum nano level, so that the nutrients are more easily absorbed by the human body.
In terms of sales channels, Yangyuan implements a refined channel operation mode in accordance with the market development strategy of regionalization, nationalization and in-depth nationalization, strengthens the contact and cooperation with dealers, distributors and terminals, deepens the construction of manufacturer alliances and collaboration platforms, and uses a modern logistics system to ensure the consistent quality of products in the transportation and sales process.
Leading the development of high standards in the industry and creating high-end walnut drinks
The formulation of food industry standards plays a vital role in ensuring food safety, safeguarding consumer rights and interests, and promoting the healthy development of the industry. By formulating and implementing strict food standards, enterprises can be prompted to improve their production technology and management level, improve product quality, and thus improve the competitiveness of the entire industry.
As a veritable leader in China's walnut milk beverage industry, Yangyuan Six Walnuts attaches great importance to the formulation and implementation of food standards to achieve high-quality development of the industry. In 1997, Yangyuan Beverage independently drafted the China Light Industry Standard QB/T 2301-1997 "Walnut Milk for Plant-based Protein Beverages", which was implemented in 1998. Subsequently, Yangyuan Beverage participated in the formulation of GB/T 31325-2014 "Walnut Dew (Milk) for Plant-based Protein Drinks", which was officially implemented on December 1, 2015.
The industry norms and national standards drafted and formulated by the six walnuts are of great significance to the development of the walnut milk industry. First of all, these standards provide clear guidance for the production and quality control of walnut milk products, helping to ensure the safety and nutritional value of the products. Secondly, these standards also help to regulate and guide the healthy development of the entire walnut milk industry and improve the overall level of the industry. In addition, these standards can increase consumer confidence in walnut milk products.
Yangyuan Six Walnuts takes the initiative to assume the social responsibility as a leading enterprise in the industry, and the industry norms and national standards drafted and formulated play an important role in promoting the healthy and sustainable development of the walnut milk industry. The formulation and implementation of these standards will undoubtedly have a profound impact on the future development of the walnut milk industry.
Yangyuan Six Walnuts not only ensures food safety in the whole process of its own product production, but also promotes the high-quality development of the industry. In 2020, inspired by the scientific research results of the Chinese Center for Disease Control and Prevention on "walnut milk can effectively improve memory", Yangyuan Six Walnuts launched a high-end new product - Six Walnuts 2430, each can contains 24 grams of walnuts, which not only taste mellow, nutritious, rich in various trace elements and vitamins required by the human body, and drink a bottle a day can help replenish energy and improve memory.
For 20 years, Yangyuan Beverage has always paid attention to food safety to ensure that every can of six walnuts delivered to consumers is genuine and of excellent quality. Six walnuts publicly stated that they would serve the national food safety strategy, increase the research and development and application of walnut nutrition, continue to develop and innovate, dedicate high-quality walnut drinks to the Chinese people, promote the development of the industry, and help the construction of a healthy China.