As the so-called "one or two agarwood and one or two gold", from the current agarwood industry, this old saying is still too conservative, and the price of agarwood on the market has far exceeded gold.
In a spring auction in Beijing in 2016, a piece of agarwood shanzi fell at 4.82 million yuan after several rounds of bidding, with a gram price of more than 30,000 yuan. However, this is not the best result in the history of agarwood auctions, and in 2017, a piece of Qi Nan once set a sky-high price of $10,200 per gram.
According to incomplete statistics, there are more than 200,000 employees in the agarwood market, and the market size exceeds 10 billion.
Agarwood, which represents China's highest olfactory aesthetics, has become a new symbol of wealth, appearing more and more in people's social and life.
Prices have risen sharply, and the agarwood industry is facing new opportunities for development
"Nowadays, many people will light an agarwood when talking about business, on the one hand, this aroma can enhance the texture of the space, on the other hand, it has the effect of calming the mind and helping people communicate better. Sun Yuhui, the founder of Xiang Supreme Agarwood, has been in the wild agarwood business for more than ten years, and clearly feels that the main consumer groups of agarwood are concentrated in people with certain economic strength and social status, "They are not sensitive to price, but will pay more attention to the quality of agarwood, so as long as there is good material in this circle, there is no need to worry about the market." ”
At present, wild agarwood resources are concentrated in Vietnam, Cambodia, Malaysia and other Southeast Asian countries, due to the harsh conditions for the formation of agarwood, the time required is often hundreds of years, so the output of these agarwood producing areas is declining year by year, compared with the growth of market demand is naturally stretched.
"Now the raw materials of agarwood are becoming more and more difficult to collect. Sun Yuhui said frankly that the price of agarwood has been rising in recent years, and many collectors are in a wait-and-see state, and the agarwood released on the market is limited. Now buying agarwood is not only about economic strength, but also about news channels and market predictions.
New technologies and new products have injected vitality into the agarwood industry
In the past, agarwood has always been regarded as a traditional cultural and entertainment category, attracting most of the middle-aged people, and the emergence of new products has brought a strong impetus to the development of the industry and met people's diversified consumption needs.
Agarwood jewelry: Extend the wearing of agarwood from bracelets to earrings, brooches, pendants and other fields, so that agarwood is no longer a stereotypical and retro symbol, but based on modern people's dressing Xi, it has become a flexible fashion element, highlighting a unique personal style.
Agarwood cultural and creative: Integrate cultural creativity into the agarwood industry, activate the vitality of agarwood with imagination, and take the first brand of agarwood culture and creativity in the industry, such as incense supreme, its incense ware, gift boxes and other agarwood peripherals are more suitable for the needs of modern life and add more interest to the fragrance.
Changes in the way of tasting incense: With the blessing of new technology, the smell and use of agarwood have become simpler. The USB incense burner with electronic temperature control allows people to taste agarwood anytime and anywhere, and the innovation of refining technology has also made higher quality agarwood pure oil available, and people can easily experience the charm of agarwood through the flameless aroma diffuser.
Agarwood, which has a history of hundreds of years in the mainland, has conquered generations of Chinese with its elegant and refined fragrance, and has always been a symbol of taste and strength. With the help of new technology, the use of agarwood is becoming more and more extensive, and this highly recognizable high-end fragrance has become popular in the wealthy circle, deducing the low-key luxury that belongs to the Chinese people.