How many people still remember the "farmhouse" that used to be the leader of the catering industry?
In the fast-paced life, the kind of rural life that returns to the basics has aroused the interest of many urban people, who want to experience the good life in the countryside firsthand.
So at that time, there was the emergence of "farmhouse", which not only allowed these people to experience the real life in the countryside, but also to eat a variety of characteristic rural food.
At that time, "farmhouse" can be said to have set off a wave of craze, but in recent years, I don't know why, farmhouse has begun to gradually "fall into the altar".
According to a set of data on the Internet, from 19 to 22 years, the number of farmhouse enterprises cancelled in just a few years has reached 80,000!
This kind of data is really shocking: how can such a good business model of farmhouses fit the current trend of society, and suddenly close down?
However, some people joked in a weird way: No one is to blame for the fact that the farmhouse has come to this situation, that is, it has "died" itself, and a good hand of cards is played poorly!
A farmhouse that has taken the country by storm
When the farmhouse was just booming, many children who had lived in the city for a long time had never had the opportunity to come to the countryside, and they were full of curiosity about everything in the countryside.
Many children have never even seen chickens, ducks and geese in the countryside, so as parents, coupled with the pressure of working for a long time on weekdays, farmhouses have become the best choice for them at this time, and some farmhouses also have various rural entertainment activities such as orchard picking.
In addition to this, it is also an opportunity for many rural people to make a fortune.
Because the entry threshold and cost of the farmhouse are very low, the villagers only need to clean up their houses a little bit on the spot, and then use local materials, their own orchards and vegetable gardens, and finally hang a signboard, a farmhouse full of characteristics can open the door to receive guests.
Although it looks simple, the farmhouse wins for other restaurants in its "simplicity".
Many people who stay in the city for a long time will take their families to the farmhouse for two days on the weekend, and some will travel to other places to experience the local customs, and they will also prefer these farmhouses.
Come to the farmhouse full of rural atmosphere, eat delicious food, and feel the simplicity and liveliness here.
So why are farmhouses so good, why have all the farmhouses gone bankrupt in recent years?
In fact, many people's answer to this question is that the farmhouse has played itself to death!
Why did the farmhouse get to where it is today?
As the saying goes, "things must be reversed", and the farmhouse has also experienced its peak, but I didn't expect this "downhill" to come faster than I imagined.
So what is the reason behind this?
Ripping off customers at high prices
With the popularity of the farmhouse, many people watched this to make money, and everyone flocked to it, and it was in this way that the reputation of the farmhouse began to decline.
The first to bear the brunt is the high-priced vegetable slaughterer, and in recent years, such things have emerged in an endless stream.
Mr. Sun's family from Beijing went to a farmhouse in Liaoning Province to consume, but who knew that in the final checkout, the price of four farmhouse dishes would be thousands of yuan.
Picking up the menu in the store, the prices on it are more eye-opening than the other, Mr. Sun thought that the dishes at the farmhouse should be quite affordable, and he didn't read so much, so he listened to the boss's recommendation and ordered a few dishes.
Finally, when I looked at the menu, I didn't expect a small wild vegetable to cost a high price of 80 yuan, and the price of other farm dishes was even higher!
In addition to the price of these meals, there is also accommodation.
In 17 years, some tourists booked a 552 yuan rural Dakang snow view house on the Internet, but who knew that when they arrived at the store, the store temporarily increased the price, and there was no 800 to live.
Over the years, such things about farmhouses have emerged in an endless stream, and the ultra-high prices of farmhouses have slaughtered the hearts of many tourists!
These city dwellers wanted to feel the customs of the countryside, but who would have thought that they would pay a higher price than the city when they came to the local area, so how could those tourists be willing to be these "wronged leaders".
Isn't it okay to go to a high-end restaurant for a wave of consumption at a price of thousands of yuan? Isn't the same price, taste and environment much better than some farmhouses?
Doing business is about repeat customers, and these tourists have passed through this, and there is definitely no next time.
These too many farmhouses are only for their own interests, catching customers who come to "cut leeks".
It could have become a "paradise" farmhouse, but one by one it changed its mind and became a "black-hearted paradise"!
The farmhouse has changed its flavor
Since it is a farmhouse, it must have a unique flavor.
But now this farmhouse is not down-to-earth, it has long changed its taste, and it has incorporated too many modern elements.
For example, some farmhouses have built some water parks for profit.
I wanted to go to the farmhouse to relax myself, but I didn't expect that the more I played, the more tired I became, so how could everyone want to come a second time after going once.
In addition to this, there is one most important point.
For these tourists who come to the farmhouse, what they want is to experience the original rural life and food, eat the fruits and vegetables in their own vegetable garden, and the free-range old hens.
But with the development of society, more and more began to change the taste, these farmhouses from the original chicken farm to the market imported wholesale roosters and hens, and those vegetables are also purchased in large quantities from the vegetable market.
From this moment on, the farmhouse may have long since changed its taste.
When purchasing wholesale vegetables outside, food safety is a big problem in the first place, and many farmhouses cannot guarantee the pure naturalness of the ingredients.
In addition, there are some farmhouses that do not pay attention to environmental hygiene at all, although they are farmhouses, the pursuit of simple rural customs, does not need to be so tall, but for the sake of convenience, some farmhouses do not even care about the most basic environment.
Some netizens even ridiculed: "Four-star charges, roadside stall environment!"
Although this sentence came from the ridicule of netizens, it also exposed the truth behind many farmhouses.
It is precisely because of the above reasons that farmhouses have entered a landslide in recent years, and more and more farmhouses have failed to open and have come to the point of closure.
Epilogue:
Honesty should be the most important thing in doing business, and if you lose the most basic integrity, this is to shoot yourself in the foot.
It would be strange if only profit was the first priority, and such a farmhouse could last for a long time.
If you are too greedy, the final result can only be self-reaping!
So what do you think of the farmhouse? How long have you not been to the farmhouse? Welcome to leave a message in the comment area to discuss!
【Disclaimer】
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