Tesla was accused by California regulators that it may lose its sales license, and Musk refuted
Tesla Inc. recently faced accusations from the California Department of Motor Vehicles (DMV) that it was misleading and exaggerated in its claims about self-driving technology. This is a big blow to Tesla, which could lead to the suspension of its sales in the California market and the risk of high compensation.
Tesla Inc. responded to DMV's allegations, claiming that they had tacit consent and approval in using terms such as self-driving and fully self-driving. However, DMV noted that they investigated Tesla's advertising in 2017 and did not take action or warn the company about the problem.
Tesla mentioned in the filing that DMV does not explicitly prohibit the use of "self-driving" and similar words in regulations that make technical claims for self-driving, so Tesla relies on DMV's tacit acquiescence to these brand names. However, this dependence may lead to misunderstandings among consumers about Tesla's technical capabilities, which in turn can affect car purchase decisions and driving safety.
According to DMV's complaint, Tesla has misled potential customers by exaggerating the capabilities of its advanced driver assistance systems. Tesla's official website clearly emphasizes the importance of active driver supervision and undivided attention, however, this is in stark contradiction with the full self-driving features they have claimed in their past hype.
In light of Tesla's violations, DMV seeks to take further action to resolve the issue and impose corresponding sanctions on Tesla. This initiative helps protect the interests of consumers and uphold the integrity and standards of the industry.
As professionals and consumers, we should be cautious about the hype and advertising of all kinds of autonomous driving technologies. Cutting-edge technology companies such as Tesla should be more cautious and accurate in describing their technical capabilities in product promotions so as not to mislead consumers and cause traffic safety hazards. At the same time, the regulatory authorities also have the responsibility to strengthen the supervision of the company's propaganda behavior to ensure fair competition in the market and the protection of consumer rights and interests.
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