If you ask, who is the hottest joint venture in China's auto industry during this year's Singles' Day? There must be Dongfeng Citroen Versailles C5 X, the official direct price of this car in China is 143,700 yuan, and the Versailles C5 X, which is also produced by Dongfeng Citroen Automobile Chengdu Factory, has a global quality Versailles C5 X, which is priced at 301,000 yuan in overseas markets, which is twice as high as the price in the domestic market. The same global quality and a more conscientious price are called the "reverse double standard" of French cars by many domestic media and consumers.
At the same time, the recent debate about the automotive "AEB" has sparked a wide discussion in the industry. The Versailles C5 X has once again attracted attention by virtue of its AEB performance A in the first domestic high-speed serial rear-end collision active and passive safety joint test developed by China Automotive on May 9, 2023.
As the saying goes, "there are many people who are popular", Versailles C5 X's global quality, conscientious price and ultra-high attention and popularity, were targeted by some illegal "merchants", and some Douyin accounts were targeted by some illegal "merchants" during the live broadcast room, using "low-price drainage" as a means of "factory authorization" to attract customers to the store, and finally on the grounds of "no resources", customers were tricked into buying other vehicles, and the customers found that the price was even more expensive than the 4S store, which seriously infringed on the normal rights and interests of consumers.
In order to avoid consumers being misled by some illegal "merchants", and in order to standardize the order of the industry, Dongfeng Citroen issued an official solemn statement, solemnly stating that the live broadcast quotations of some Douyin accounts are bad behaviors that mislead consumers, and the car dealers behind their accounts are not official authorized dealers of Dongfeng Citroen, and Dongfeng Citroen has never communicated with these car dealers and vehicle transactions. Dongfeng Citroen will reserve the right to pursue the legal responsibility of the relevant Douyin account, and also remind consumers to buy vehicles through regular channels.
At present, live streaming and selling cars are very common phenomena, and major auto brands have also deployed new media, making the live broadcast industry usher in a round of rapid development. However, behind the development, there have also been some chaotic phenomena such as "online low-price drainage, offline high-price harvesting" and "selling dog meat on sheep's heads", which have seriously infringed on the rights and interests of relevant enterprises and consumers. This time, Dongfeng Citroen stood up to confront this behavior, which also reflects its sense of responsibility to customers and the industry.
For a long time, the price of Dongfeng Citroen Versailles C5 X in the country has been very stable, and its value retention rate is in the first camp of joint venture brands. It is worth mentioning that in order to meet the needs of customers to buy cars on Double 11, Dongfeng Citroen launched a package package tax package insurance "trench" gift for the Versailles C5 X classic model during the "Factory Direct Sales Meeting, Double 11", which is free of purchase tax, commercial insurance and compulsory traffic insurance, and at the same time, 4S stores can provide assistance in licensing services. If consumers like the Versailles C5 X, they can go to Dongfeng Citroen's authorized dealers across the country to experience and buy.
As a "customer-centric" automobile brand, Dongfeng Citroen advocates "rational consumption" for customers and puts forward the concept of "no test drive, no car purchase". At the same time, all new models in China strictly adopt the official direct sales model, and the national price is transparent, so that the purchase of a car can return to purity, reduce the process of repeated price negotiation by customers in the terminal 4S store, make the car purchase behavior simple and direct, and save customers' time and energy.
In the future, Dongfeng Citroen will continue to adhere to the "customer-centric", abide by the promise of price protection, improve the user experience, and better serve the majority of French car fans and Chinese consumers.