Li Xiang really won hemp! When Weilai was still busy releasing mobile phones, and Xiaopeng was still busy staring at production capacity, the 500,000th ideal car rolled off the assembly line, and when Weilai and Xiaopeng were losing money, Ideal had achieved a gross profit margin of 20%.
Ideal delivered 40,422 new cars in October, a year-on-year increase of 302.1%. The cumulative annual delivery volume is 284,600 units, the monthly sales of SUVs of more than 300,000 units exceed B B A, and the monthly sales of luxury new energy surpass Tesla, becoming the first luxury brand in China, creating a record high for China's new car-making forces.
The average price of the ideal car is nearly 400,000, why can it achieve both volume and price?
The first is to choose the right track, the extended range can enjoy almost all the advantages of pure electric, but it can avoid the attack of the oil car on the pure electric range anxiety, and the range extension can also use the range anxiety to knock the pure electric, and because it can be refueled, there is no need to lay and develop energy supplement solutions, saving trouble and money.
Second, in terms of static perception, the ideal car can be seen and touched everywhere is done very well, what refrigerators, color TVs, large sofas, massage seats, etc., as long as you compare the ideal car with other cars, the ideal car will explode the other party in an instant.
Third, it is very important to be big, the car must be imposing, such as the ideal of this large-size SUV, in the joint venture or luxury brand in the price is huge, and compared with them, the ideal is cheap.
Fourth, design aesthetics, aesthetics is really too important, the majestic appearance design of the ideal car, men like it, women look at it curiously.
For the range extender is not the future, many people don't care at all, especially at this time period, can come up with 400,000 players to buy new energy vehicles, people are indeed players, buy L9L8 There is no shortage of cars and money, sales are the most powerful weapon to persuade the market, so L7 also sold out after it came out.
In August, the ideal L7 has won the title of sales champion in the family, through L9L8, the ideal has established the image of a high-end brand, and then sell relatively low-priced cars, which is basically easy, this marketing strategy is also very successful, pure electric is a must do.
Next, what will Li Auto do in the field of pure electric vehicles?
#理想为什么能改变中国豪华车市场#
