In the mobile phone market in the past two years, folding screen mobile phones have become a "booster" in the sluggish mobile phone market, and many mobile phone manufacturers have begun to get involved in the field of folding screens.
Although the folding screen market has achieved significant growth, the design capabilities of folding screen mobile phone products have not yet fully met the market demand, and the adaptability of the software ecology has become a "stumbling block" hindering its development.
According to the "2023 China Folding Screen Mobile Phone Market Insight Report" released by iResearch, "97.6% of existing users of folding screen mobile phones are more looking forward to software innovation". How to build a software ecology for folding screens has become an unavoidable topic in the folding screen market.
Under this, Huawei's construction and breakthrough in the software ecosystem in the field of folding screens seems to have become a new way for the development of the software ecosystem of folding screen mobile phones.
Speak with good products, and the application ecology will continue to develop
After 5 years of development, Huawei has formed a clear distinction from other competitors in the construction of the folding screen ecosystem. At the folding screen sub-forum held at the 2023 Huawei Developer Conference (HDC2023), it was revealed that Huawei not only continues to promote product iteration through hardware technology innovation of folding screens, but also builds an ecosystem with application developers in the industry to continuously refresh the application experience of folding screens. Hardware and software are the two sides of the same coin, which Huawei folding screen continues to lead.
In terms of hardware, in the current folding screen mobile phone market, there are roughly three development routes for the product, one is the pursuit of all-round configuration, which is comparable to many straight flagships in hardware, but the thick and heavy body also affects the holding experience of the product. The other is to take the extreme thin and light route, but at the expense of the image, wireless charging, waterproof and other configurations that flagship phones should have. Finally, there is the third path, which is the balanced route taken by the Huawei Mate X5.
The HUAWEI Mate X5 not only continues the orderly design and personality of the Mate series, but also brings users a more powerful product performance experience. More importantly, the folding ecosystem has been upgraded in an all-round way, and the head ecological APP has actively promoted more application adaptation and improved the large-screen interactive experience, bringing consumers a richer and more innovative experience.
When many people focus on Huawei's update of the entire 7th generation of folding screen hardware in 5 years, Huawei has not stopped for a moment in the synchronous evolution of folding screen software. After five years of development, Huawei has formed a clear distinction from other competitors in the construction of the folding screen ecosystem, and now it has realized the adaptation of folding large screens with leading apps, and spans different fields such as audio-visual, office, finance, and games, based on human factors research and market research, actively promotes the adaptation and improvement of more applications to the interactive experience of folding screens, and guides developers to better optimize and build a complete folding development framework to achieve easy adaptation and bring incremental value to them.
With its leading position in the field of folding screen mobile phones, Huawei has become a "standard setter" with the right to speak. In November 2019, Huawei, as a founding member, joined hands with the Green Software Alliance to launch the White Paper on Folding Screen Mobile Smart Terminals, and a month later, in December 2019, Huawei launched the Folding Screen Mobile Smart Terminal Development Guide 2.0. In January 2023, Huawei updated the version of this development guide to 2.1, and in March 2023, Huawei and NSFOCUS jointly launched the "Industry Specification for Folding Screen Software Design and Development". At this HDC 2023, the partners revealed that the "Development Guide for Folding Screen Mobile Smart Terminals 3.0" is already in the public announcement stage.
Because of the establishment of ecological industry norms, it is not only consumers who benefit, but also great benefits to developers' software adaptation work.
The ultimate large-screen control experience, the excitement is between zoom
Although the folding screen track has become a breakthrough way for mobile phone manufacturers to hit the high-end, mainstream mobile phone manufacturers have integrated one after another, but problems have also followed, and the horizontal folding screen has become larger after it is expanded, and how to improve user experience and interaction should be a fundamental problem for manufacturers to solve.
The rapid development of Harmony OS has provided a good soil for Huawei folding screen to improve the ecosystem, and the Harmony OS multi-terminal adopts a set of advanced system design, which is very suitable for the folding screen mobile phone form of mobile phone and tablet function in one, which creates the possibility for the large screen experience and interaction improvement of Huawei folding screen.
In terms of specific usage scenarios, the Huawei Mate X5 equipped with the fully evolved HarmonyOS 4 can not only quickly identify and accurately cut out the subject of the photo with the help of "AI cutout technology", but also customize the theme background. Make it quickly generate unique style wallpapers, and let the personality be in the hands of the user.
Based on the user's daily usage habits, the Huawei Mate X5 also brings a multi-image comparison function specially designed for large screens, which can help users quickly filter out more favorite photos when users take multiple outdoor blockbusters, and achieve a step faster from film selection to going out on the street.
With the rapid development of AI, the Huawei Mate X5 with HarmonyOS 4 is also the first device in the industry to support AI air gesture operation on both internal and external screens.
When the user is in a situation where it is inconvenient for the user to touch the mobile phone with both hands, he can complete basic daily operations such as swiping the screen and taking screenshots without touching the screen. In order to bring users a more convenient experience, the Huawei Mate X5 has been fully upgraded to complete payment without opening the app or QR code, and supports more barcode scanning devices, providing users with a more efficient and convenient payment experience.
For example, the Huawei Mate X5 effectively improves the visual image of the traditional mobile phone screen in the League of Legends mobile game, and immediately controls the initiative at the beginning of the game with a large field of view.
When users open Weibo, under the large screen display of Huawei Mate X5, they can easily capture more hot spots and not let go of any valuable information.
Watch Xiaohongshu on the large screen,Solve the problem that notes and comments on traditional models cannot be watched at the same time,Huawei Mate X5Compare the left picture and the right text,Look at the picture and brush the comment more freely;Real-time follow-up of important financial information on the large screen of the Financial Associated Press,Look at the news on the left and the stock index on the right,Analyze the market,Seize the opportunity to be one step ahead。
With the blessing of HarmonyOS 4, the Huawei Mate X5 has been upgraded with the intelligent multi-window function. The new smart multi-window function supports foldable screen split-screen applications and floating windows to take independent screenshots, allowing users to adjust the screenshot size according to their needs.
It can be said that the Huawei Mate X5 equipped with HarmonyOS 4 further liberates the advantages of the folding screen in different forms, showing a stronger vitality, making the folding ecology more personalized, interesting and fun, and more immersive, bringing users a truly thin and reliable all-round folding experience.
Lingqi folds the ecological construction and comprehensively accelerates the upgrade of interactive experience
In a media conversation, Yu Chengdong once said that Huawei makes folding screen mobile phones, and everything is based on user experience. HUAWEI HOPES TO BRING THE LIGHT OFFICE EXPERIENCE TO MOBILE PHONES, SO THAT THERE IS A BETTER LARGE-SCREEN EXPERIENCE WHEN PROCESSING EMAILS, EXCEL SHEETS, PPT, AND READING ARTICLES.
It can be said that the breakthrough of the software ecology has become the next strategic commanding heights of the folding screen. Huawei has built a very mature application ecosystem, from split-screen technology to window technology to application adaptation ecology, which has been deeply cultivated for many years, and is the best folding machine manufacturer in the industry in many dimensions such as system, interaction, and large-screen application adaptation.
Not only that, Huawei has been deeply engaged in the ecological experience of the large screen of folding machines, and has created a new benchmark for folding flagships through human factors research with user experience as the core, providing design guidance, experience measurement standards, development guidelines, and application cases for the industry, and bringing users a value point + scenario-based experience that is clearly different from that of straight board machines, creating a better folding machine use experience.
We have reason to believe that with the continuous advancement of technology and the continuous development of the market, folding screen mobile phones will become more and more popular and become a part of our daily life.
With the continuous development of the folding screen market, Huawei will stand at a higher level in the whole industry and work with multiple partners to jointly establish a folding ecological demonstration effect, empower the folding screen mobile phone industry, and continue to enrich the folding machine industry ecosystem. In the future, we can foresee more innovative designs for folding screen phones to meet the growing needs of users.