On the afternoon of October 28, the last high-end dialogue of the 2023 China Outdoor Sports Industry Conference was held in the Reflection Park of the Three Towers in Dali. Between the green mountains and green waters, representatives of the government and enterprises jointly "discussed the sword in the mountains" to find a new starting point for the broad prospects of the outdoor sports industry.
Cangshan argues on the sword and works together to release the consumption potential of the outdoor sports industry
With the improvement of living standards and people's desire to pursue health and nature more and more strongly, outdoor sports have shown a blowout development in China, and the outdoor sports market has great potential. With the theme of "Unleashing the Consumption Potential of the Outdoor Sports Industry", the interview invited government officials and business leaders to discuss how to release the consumption potential of outdoor sports and promote the development of the industry from different dimensions.
Wu Yixia, Chairman of China Construction Cultural Tourism Development Co., Ltd.: "In the future, as our country's outdoor sports industry enters a period of rapid and vigorous development, there will be more and more high-quality private enterprises, and there will be a variety of different entities of capital, which will also enter this field and build a number of high-quality bases, high-quality facilities, and high-quality supporting systems. ”
The guests discussed the development of outdoor sports consumption in China from different dimensions, how to communicate and cooperate between government and enterprises, etc., to eliminate the information gap between consumers, producers and governments, so that the sharing and transmission of information between all parties is more accessible, and deeply discussed how to develop the outdoor sports industry according to different natural resources and human resources, which is very forward-looking and practical.
Chen Zhenyong, deputy secretary of the Dali Prefecture Party Committee and governor: "Everyone likes sports, but where to exercise, go to the most beautiful place to exercise, feel the charm of sports between the mountains and rivers, experience the beautiful landscape of Dali in sports, you can go anywhere for sports, but you must find some more beautiful places, while relaxing, exercising, and appreciating, so that you not only harvest the health of the body, but also harvest the joy of the mood." ”
Yang Zhonghua, director of the Yunnan Provincial Sports Bureau: "How to let the people participate in outdoor sports, first of all, let him start from the general simplification of outdoor sports, now we "Yunnan Province Outdoor Sports Industry Development, Three-year Action Plan (20232025 years)", the focus is still from the perspective of mass sports to protect everyone's right to outdoor sports, the second is to speed up the development of outdoor sports, we must speed up the creation of Yunnan mountaineering, hiking, camping, extreme challenges and other brands, To improve the level of our outdoor sports and create an outdoor sports industry with Yunnan characteristics. ”
The audience also exchanged views with the guests on how to promote the popularization and promotion of outdoor sports, restore and expand sports consumption, and help the high-quality development of the outdoor sports industry. At present, the two high-end dialogues "Erhai Dialogue" and "Cangshan Discussion on the Sword" have entered the post-production stage and will be launched on multiple new media channels in the near future.
Reporter: Hao Yanfan, Wang Jie
Editor: Shi Shi