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Goodbye, would anyone buy a car for a phone?
If someone tells you that you can get the right of first refusal to buy a best-selling mobile phone as long as you buy a car of more than 200,000 yuan, how many people will be confused? But such a magical reality has recently come to an end.
Before and after the National Day, many Huawei products are in a state of panic buying, and some new mobile phones have been out of stock through official channels. However, the couple soon found a new way to buy: if they buy the new AITO M7, they can get the first refusal to buy Huawei Mate 60 series phones or Huawei Mate X5 phones.
Image source: AITO Ask the World
New phones are tied to new cars, and there is often good news in this industry. On October 16, Huawei's Managing Director, CEO of the Device Business Group, and Chairman of the Intelligent Vehicle Solution posted on Weibo: Dading has exceeded 60,000.
A salesperson at Huawei's experience store told China News Weekly: "The number of customers who come to see their mobile phones every day far exceeds the number of customers who come to see cars, and there are even many customers who come to the experience store." "I found out that the store also sells cars. There are also some customers who understand, after the experience, they feel that the car is very good, and they can also get the right to buy the mobile phone, so they made a decision that there are not many customers, but it is not very rare, in the past, Mate 60 and Mate X5 brought the diversion effect to the new M7 is what I am very concerned about, the promotion effect of this new car is very good and powerful, and the ecological relationship between the car and the mobile phone has also impressed many customers.
With its most advanced technology, Huawei has created another miracle after "selling a kidney to buy an iPhone": buying a car for a mobile phone.
Do you buy a mobile phone and a car?
In the past month and a half, Huawei has gone crazy.
On September 12, Wenjie's new M7 was launched. According to the official introduction, this is a "ceiling" intelligent ratio product built with a heavy investment of 500 million. Yu Chengdong said at the press conference that this is the "intelligent cockpit roof", "intelligent driving roof" and "intelligent safety roof". However, compared with Huawei's various black technologies in the industry, the price is obviously more attractive to the market.
You must know that although Wenjie is not a car made by Huawei, it has always been nicknamed "Huawei's son". Not only can blockbuster models be released at Huawei's press conference, but they can also be displayed and sold directly in Huawei's brand stores. On September 12, Wenjie's new M7 was launched and began to be shipped, with a price of 249,800-329,800 yuan. Compared with the old model, the price of the entry-level model has dropped by nearly 40,000 yuan. At the same time, the official also gave the maximum price determined before October 7. Enjoy a discount of 33,000 yuan for the first installment.
Image source: AITO Ask the World
As a result, on October 6, orders for the new M7 reached 7,000 units a day. Dading, for Wenjie, means that the owner has paid a deposit of 5,000 yuan, which can only be returned within 24 hours. Now more than a month after its launch, the sales of Wenjie's new M7 have exceeded 60,000 units. Yu Chengdong said: "We are working overtime and going all out to deliver. More than 1 billion yuan has been invested in the entire supply chain, and more than 20,000 new personnel have been added. Guaranteed high quality and fast delivery. The Thalys Smart Factory is running at full capacity 22 hours a day, so everyone can start a new car at home immediately! ”
Image source: Weibo @yaoming
Despite this, there are still many netizens who left messages on Yu Chengdong's Weibo to urge labor: "Teacher Yu, 22 hours a day is not enough motivation, can you sit for another 2 hours?" "There are two more." "You're going to the bell?" "You can work 22 hours, why not run 24 hours with electricity?" In addition, more netizens left messages asking about the production and delivery of mobile phones, and some netizens complained about various problems.
Huawei's new mobile phone was also launched in September, and it is currently hard to find one. Research institute Counterpoint even released data that Huawei Mate60 Pro mobile phones sold 1.6 million units within six weeks of its launch. Whether this data is accurate or not is not known at the moment, but the popularity of Huawei's new phones is clear to everyone.
This is because of the oversupply, which has caused some confusion in the market. Some consumers have complained on various social platforms that Huawei phones now have to go through "distribution" before they can be purchased. The requirements are different for each store. They generally add watches, headphones, broken screen insurance, etc., with an amount of thousands of yuan, and some people buy them. The scalper immediately increased the price by thousands of yuan and did not allocate the goods.
Consumers have mixed opinions on this, with many joking: "I don't deserve so much wealth". "I've learned how to distribute and package luxury goods, and I deserve to be more advanced."
Therefore, many car owners will quickly unlock the "hidden game": even if there is no official announcement, many informed stores will enjoy the right of priority to buy the new M7 after placing an order, and there are also some "fast parties". "It's ready right away. Cell phone. Car owners who have recently placed orders have received different responses in stores in different regions. Most can get their hands on their phones in 2-4 weeks. ”
This group of consumers is clearly more interested in the smart configuration and price of the new M7, which, combined with the Huawei ecosystem experience brought by the phone, has improved their decision-making. And if there are some small consumers who buy a car just for a mobile phone, and buy a car of 20,000 or 30,000 yuan for a mobile phone of about 10,000 yuan, then Hermes will definitely be envious when it sees such a "distribution". "About 20 times the price. Crying. ”
The battle for the ecology of cars and engines
In recent years, as the car-making boom has gradually cooled down, many new companies have withdrawn from the market, and few new companies have appeared on the busy track. However, the line between mobile phones and car manufacturers is becoming increasingly blurred.
Huawei, Apple, Xiaomi, etc. have expanded their business into the automotive field in various forms. At the same time, Tesla, Geely, NIO and other automakers have also entered the field of mobile phones. NIO unveiled its flagship NIO phone on September 21. Judging from the current situation, it is obvious that Huawei has gained a head start in the competition of this car + mobile phone ecological integration, and its products have jointly created a channel effect. In addition, Huawei's partnership with Winjet has made consumers aware of the possibility of having a more seamless smart experience, which is rare in today's market.
At present, Huawei has not closed this ecosystem. According to the evaluation experience of car owners, the use of Huawei mobile phones can achieve a complete system ecology and intelligent experience, and realize the "Internet of Everything". But using other mobile phone brands can also unlock about 90% of the functions without affecting the use.
At this time, Li Bin, the founder, chairman and CEO of NIO, had the same idea before releasing the NIO mobile phone. In his opinion, NIO makes mobile phones not to compete with Huawei and Xiaomi, but to meet the needs of users. The synergy between mobile phones and cars is becoming more and more important. Half of NIO users want to be able to buy a NIO phone. When a mobile phone user switches to the same brand of car, there is less pressure on the car user to make a decision when switching to the same brand of phone. He believes that only Apple in the world has such brand potential.
Therefore, on the day of the release of NIO's mobile phone, Li Bin repeatedly emphasized that mobile phones are not regarded as the main business. NIO makes phones just to make cars work better and provide a better user experience. The core is still smart electric vehicles. Therefore, at the press conference, he even laughed: "This part is not far away, so there is no need to applaud." ”
Image source: NIO
The NIO mobile phone, which is specially delivered to car owners, is jokingly called "a smart car key worth six or seven thousand yuan".
But in any case, this also gives other car brands new ideas: NIO, which does not aim to sell mobile phones, has opened the door to the brand's car + mobile ecology. Although the price of mobile phones is not cheap, in the automobile market, brand models with the same price range as NIO are equipped with the original remote control key, which is also thousands of yuan.
Geely is also accelerating the creation of this ecosystem. In March this year, Li Shufu and Shen Ziyu founded Xingji Meizu Group. According to the plan, Meizu Group and Polestar Motors will carry out a strategic cooperation and actively invest in the development of advanced technologies, including smart electric vehicles, smartphones, smart wearable terminals, etc. , smart home and other fields, focusing on "smart electric vehicles + mobile phones + XR + advanced technology", open the deep integration and super collaboration between the consumer electronics industry and the automotive industry.
At the "Meizu Unbounded Ecological Conference· Lynk & Co", the Meizu 20 series of new-generation flagship mobile phones, the Flyme 10 unbounded ecosystem, and the first-generation Flyme Auto intelligent cockpit operating system were officially released.
In addition, Xiaomi, which also has high hopes in the cross-border industry, also has a large mobile phone user base. If the first production model can be launched in the first half of 2024 as planned, its competitiveness should not be underestimated. On October 19, the official account Lei Jun announced that the official version of Xiaomi ThePaper OS has been packaged, and the first mobile phone equipped with a new system, the Xiaomi 14 series, has started production.
"For Xiaomi, this is a milestone and a key leap towards a 'complete ecology of people, cars and homes'."
In addition, rumors that Tesla will release a mobile phone are also widely circulating, with news that it will be released by the end of this year. However, the same news has been circulating for years, and Tesla has not officially issued an official statement on it.
In any case, the complete ecosystem of car + mobile phone is now highly anticipated by consumers, but whether it is buying a mobile phone to buy a car or a car to buy a mobile phone, it depends on a huge user base and a smooth intelligent experience. And so the race began.
Author: Zheng Yu
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