Lei Jun announced that Xiaomi's new machine crossed the benchmark against the iPhone, and released a new self-developed system to sigh "My heart is surging"

"The reason why Xiaomi The Paper OS chose to be called The Paper is to run freely, gather everyone's strength, and connect the vast intelligent world."

On October 26, Xiaomi Group (01810. Lei Jun, founder and CEO of HK), talked about the reason why Xiaomi's new self-developed system was named "The Paper" at the Xiaomi 14 press conference, and sighed "my heart is surging".

At this year's conference, compared with the release of the new generation of flagship Xiaomi 14, the new self-developed system "Xiaomi Surging OS" attracted more attention from the outside world. At the press conference, Lei Jun also disclosed Xiaomi's new strategy: from the previous "mobile phone ×AIoT" to "people, cars and home full ecology", the core of this new strategy is The Paper OS (Xiaomi HyperOS).

This new system release is also the largest system underlying reconstruction project in Xiaomi's history. According to reports, Xiaomi Surging OS is a people-centered, "people-car home full ecology" operating system, which can realize cross-terminal intelligent connection, so that all devices can unify the connection protocol and communicate in real time.

Lei Jun introduced that Xiaomi The Paper OS has clarified five goals from the beginning of the architecture design: first, each independent device can achieve the best performance; Second, more convenient and efficient cross-terminal connection; Third, become an ecological intelligent brain to provide users with active intelligent services; Fourth, it realizes solid protection for cross-device system-wide privacy and security, making it more convenient and efficient to connect; Fifth, adhere to the construction of an open ecosystem.

From the perspective of specific application time, the Xiaomi 14 series will be released for the first time in the stable version of Xiaomi The Paper. In terms of other devices, the first batch of domestic devices (including mobile phones, tablets, TVs, watches, speakers, and cameras) will be officially released in December; The first international versions of devices will be rolled out in the first quarter of 2024.

The surging news reporter paid attention to the fact that at the press conference, when the menu bar of the surging OS system control center was demonstrated, in addition to Xiaomi devices such as headphones, watches, and homes, car icons also appeared, which also means that the launch of the surging OS system may be a "warm-up" for Xiaomi cars released next year.

"Benchmarking Apple" is a topic that Xiaomi cannot avoid at the conference. At the Xiaomi 14 conference, Lei Jun officially announced that Xiaomi 14 will skip the benchmark against the iPhone 15 Pro.

In terms of price, the Xiaomi Mi 14 starts at 3999 yuan, and the Xiaomi Mi 14 Pro starts at 4999 yuan. Compared with Apple, the starting price of iPhone 15 is 5999 yuan, the starting price of iPhone 15 Pro is 7999 yuan, and the starting price of iPhone 15 Pro Max is 9999 yuan.

"Similar high-end model pricing, will be the last time." For Xiaomi's consistent "low-price" positioning in the hearts of the outside world, at the press conference, Lei Jun said with a smile, "I hope everyone can support Xiaomi, so that Xiaomi has more R&D investment and makes better products." Previously, the surging news reporter had exclusively learned that the new Xiaomi 14 series of machines has been positioned to benchmark the iPhone 15 Pro/Pro Max from the beginning of production. Supply chain related people have told reporters that the volume of Xiaomi 14 omni-channel stocking orders has increased by 60% compared with the same period last year.

In terms of specific performance, according to Lei Jun, Xiaomi 14 first released the third-generation Snapdragon 8 mobile platform, which increased the performance by 32% compared with the previous generation of CPU. In terms of image, the Xiaomi Mi 14 applies the Leica Summilux large-aperture high-speed lens for the first time, and the light intake is 180% higher than the smaller Mi 13, which is also 1.2 times that of the iPhone 15 Pro. Lei Jun has repeatedly proposed to benchmark Apple at the press conference.

On December 28, 2021, at the Xiaomi 12 conference, Lei Jun mentioned for the first time that Xiaomi will officially benchmark Apple and surpass Apple step by step in the future. "I think domestic mobile phones should have such courage, why not compare?" In comparison, you may find that the strength of domestic mobile phones is much stronger than everyone thinks. ”

In his annual speech on August 14 this year, Lei Jun once again mentioned the benchmarking iPhone, "When I first talked about benchmarking the iPhone, many people sneered at me, thinking that we were low and felt that we rubbed people's heat. But I think so, I think we only have a chance to catch up with the iPhone and surpass the iPhone if we benchmark the iPhone. So in the future, as long as I talk about the conference, I will benchmark the iPhone every time if necessary. ”

At the press conference, Lei Jun also disclosed Xiaomi's recent R&D investment progress: in 2022, Xiaomi's R&D investment will be 16.2 billion yuan, equivalent to 0.53% of the total national R&D investment, and the total R&D investment will exceed 20 billion yuan in 2023. Up to now, Xiaomi's technology research and development has entered 12 technical fields, including 5G mobile communication technology, big data, cloud computing and artificial intelligence, and based on intelligent manufacturing, it has entered 99 subdivisions such as robots, unmanned factories, and intelligent electric vehicles. At the same time, he also emphasized Xiaomi's goal in the new decade: to invest in the underlying core technology on a large scale and strive to become a global leader in a new generation of hardcore technology.

It is worth noting that the much-anticipated progress of Xiaomi cars was not mentioned at this conference. Previously, Lei Jun publicly said on Weibo that Xiaomi Automobile is currently progressing very smoothly and will be officially listed in the first half of next year, and will report to everyone at the right time.

Data from research institutions show that the domestic mobile phone market has a warming trend. On October 26, according to market research agency Canalys data, in the third quarter of this year, China's smartphone market sales fell by 3% year-on-year, and the year-on-year decline has narrowed, and the market believes that the narrowing year-on-year decline shows that the market has bottomed out and may begin to recover in the future. Canalys data shows that the domestic smartphone market shipped 66.7 million units in the third quarter of 2023, and the top five were Honor, OPPO, Apple, vivo and Xiaomi. Among them, Xiaomi's market share increased slightly to 14%, remaining in fifth place.