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Lishang Guochao AI products empower creative marketing and inject new creative dynamics

author:Cutting-edge technology

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On October 18, 2023, Lishang Guochao released the innovative achievements of AI intelligent office assistant and AI virtual human technology online from a new perspective, and announced to the market the company's latest technical reserves and research in AI virtual human, AI business foreign language teaching, AI marketing picture creation, AI video creation, and AI AGENT.

Under the background of the "Belt and Road" era, the development of China's commerce and trade industry is meeting new challenges. Lishang AI products make full use of cutting-edge artificial intelligence technology and rich business data of Lishang Guochao to inject new technological power into creative marketing and business operations. Fully empower enterprise operation management and business sector marketing creation activities, effectively improve operational efficiency and reduce marketing costs. At the same time, AI products provide cross-cultural communication solutions for cross-border e-commerce scenarios, promoting the company's cross-border e-commerce business expansion under the development trend of "Belt and Road" international commerce and trade.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

First, AI virtual humans debut cutting-edge technology solves industry pain points

Xiao Rui, an AI virtual employee who debuted at the online conference, became one of the highlights of this conference. The new AI technology independently developed by Lishang Guochao is more realistic than most virtual human images on the market, successfully solving the pain points of the virtual human hand rendering industry and creating an AI digital employee image. In the future, Lishang Guochao's online conference will make more use of self-developed AI virtual human technology, and in line with the development trend of the "Belt and Road", use virtual human technology in cross-border e-commerce business scenarios to demonstrate Lishang Guochao's technological innovation.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲Lishang Guochao digital virtual person Xiao Rui

Second, AI intelligent office assistant improves the efficiency and quality of enterprise operations in an all-round way

BrainWave, a new generation of artificial intelligence assistant that is one of the themes of this conference, has also attracted attention. BrainWave is easy to use, fast and efficient, smart and flexible. Based on the learning and analysis of Lishang Guochao's business data, it can provide in-depth insight into business operations in the form of dialogue under preset instructions, understand, analyze and answer various questions about business operations, and provide valuable insights for business development.

At present, BrainWave has been applied within the company, providing more than 800 employees with the empowerment of basic office, marketing business, project management and other scenarios, effectively improving work efficiency and effectively achieving the group's goal of reducing costs and increasing efficiency.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲BW Q&A transcript

3. Personalized AI foreign language teaching, a practical choice to improve employees' language ability

At the press conference, Lishang Guochao announced the AI foreign language teaching technology being developed. This technology was born in the context of the "Belt and Road" industrial development, and is a teaching tool developed by Lishang Guochao to solve cross-cultural business foreign language exchanges at the forefront of the cross-border e-commerce industry. This efficient and practical foreign language teaching tool uses the interactive ability of AI to intelligently assess and customize the learning status of employees, providing companies with effective and economical tools for improving the quality of employees.

At present, the company has tried this technology in practical scenarios. In the future, AI foreign language teaching technology will continue to improve the business communication skills and cross-cultural communication skills of Lishang Guochao employees, helping them gain competitive advantages in cross-border business under the "Belt and Road".

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲AI foreign language teaching

Fourth, AI empowers creative marketing and injects new impetus into creation

At this stage, Lishang Guochao has piloted the use of digital modeling technology to empower the daily business activities of merchants in Hangzhou Huanbei Garment City and Nanjing Huanbei Garment City, and plans to expand it to other marketing businesses of the company in the future. This technology not only improves the efficiency of stores, but also allows store owners to focus on core business such as design and marketing. Merchants only need to wear clothes or accessories to the manned model, you can generate various styles of virtual models with one click, and generate high-quality product marketing maps, reduce the commercial shooting process and cost, shorten the time for e-commerce platform products, and improve the rate of new products on the e-commerce platform.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲AI generates digital models

At the same time, the AI marketing image creation function has also been tried in the company's product promotion scenarios, helping employees quickly generate high-quality product marketing images. Through the text description function, the image is intelligently edited and optimized, and the details of the picture are adjusted and beautified. It not only reduces tedious manual operations, but also ensures the high fit between the picture style and the product, saving valuable time and resources, and seizing new opportunities for the product.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲AI marketing image creation

5. Enrich technical reserves to meet the diversified needs of business

In addition, Lishang Guochao also announced the AI video creation technology currently under development. This technology helps to solve the current problems of high production cost, long production time and labor demand in the video industry. It only takes about 10 minutes for one person to produce a high-quality promotional blockbuster. At present, the company's business segments have also begun to use AI video production technology to support product promotion activities. Employees can complete high-quality commercial promotion short video production at a lower cost and faster speed, and at the same time make real-time, diversified and personalized adjustments according to their own needs to effectively solve the limitations of marketing methods caused by insufficient funds, time and manpower.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲AI video creation

IN ADDITION, THE AI AGENT TECHNOLOGY BEING DEVELOPED BY LISHANG GUOCHAO IS ALSO WORTH PAYING ATTENTION TO. The case presented at the press conference, from giving the demand to "make a movie of two astronauts talking in outer space", to the machine starting from production, dubbing, editing and generative calibration, the entire production chain is performed by AI without human intervention. The cost of this film is close to zero, and machine-generated images and videos do not involve copyright issues. In the future, Lishang Guochao plans to apply AI AGENT technology and have a fuller linkage with the business to achieve the goals of automated production and marketing materials, intelligent operation and management of enterprises.

Lishang Guochao AI products empower creative marketing and inject new creative dynamics

▲ AI AGENT technology is automatically executed

Lishang Guochao always adheres to the corporate philosophy of innovation and customer service, and constantly explores new business models and technology applications. Through the construction of AI product ecosystem, it injects new impetus into the development of science and technology into the professional market management, retail business development and enterprise operation and management of Lishang Guochao, creates a closed loop of "AI ecology + business", and realizes the efficient coordination and development of the company's various businesses.

In the future, Lishang Guochao will continue to lead the industry vane, innovate more technology products and solutions, and inject new technological impetus into the development of various business scenarios. By providing better product and service experience, it lays a solid technical foundation for the steady development of Sunlishang and continuously enhances its brand influence; At the same time, it responds to the development trend of the "Belt and Road" commerce and trade industry and contributes to the progress of commerce and trade in the new era.

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