Earning 2 billion a year, Xiao Yang Ge three sheep MCN & live broadcast slice business model revealed
In the field of live streaming e-commerce, the business play of the organizational structure of Xiao Yang Ge and the head MCN "three sheep" is amazing. This article will disassemble the business model of Xiao Yang Ge's three sheep MCN & live broadcast slice, let's take a look together.
Disassembled so many head bloggers, among which I am the most obedient is Brother Xiao Yang. More than 100 million fans, spend 100 million to build a building, and pay employees 50 million salaries every month. He has at least a dozen to 20 billion profits a year.
Star Huang Xiaoming came to the live broadcast room and was also surprised that Xiao Yang's fans could like him 120 million times in one minute.
Sam Ge, who earns 500 million a year, earns 500 million a year, and the secret of Samge's business model and amoeba game is revealed, "Brother Yang's playing style is much more advanced than mine, and I can't compare with him"
Today, let's take a plate of how much money Brother Yang makes a year, as well as the organizational structure of the head MCN "three sheep", what is the way to play is very advanced.
First, the main business of Xiao Yangge
1. Live streaming
According to public data, last year's transaction volume was nearly 6 billion yuan, with revenue of 860 million yuan and paid-in taxes of 200 million yuan.
In 2023, the output value of live streaming goods will exceed 30 billion yuan, the operating service income will reach 1.5 billion yuan, and the tax payment is expected to exceed 450 million yuan.
2. Advertising
They now have more than 100 million followers. There are no benchmarking accounts anymore. That conservative estimate, an advertisement also has about 150-2 million this endorsement fee, some time ago they endorsed a car brand, this car advertising fee should be higher.
I can probably pick up four or five in a month, even if 60 a year, it is more than 100 million.
3. Advertising fees for thousands of matrix numbers
There are also advertising fees for the company's three-sheep account and various sub-accounts. There are more than ten direct accounts, and there are a large number of signed accounts
From the perspective of matrix accounts, at present, the three sheep network has 11.643 million powder, the three sheep network beautiful life 578,000 powder, the three sheep online life home 422,000 powder, the three sheep network fruit fresh 266,000 powder, the three sheep network wine song 422,000 powder, the three sheep network light luxury 218,000 powder, the three sheep network national tide best products 554,000 powder, the three sheep network parent-child mother and baby 47,000 powder...
These are also accounts with the name "three sheep", and on third-party data platforms, search with "three sheep" as the keyword, and the number of experts and products is thousands.
These advertising expenses cannot be calculated.
4. Slice ads
The most awesome thing about Brother Xiao Yang is slicing. I know the head of a brand who has worked with Xiao Yang. Brother Yang brought 40% of the goods and sliced 60%. Very awesome.
Xiao Yang himself said that he can earn more than 16 million yuan in commission income per month by licensing slices, of which 6 million yuan is distributed to the partners of downstream live broadcast slices, and 10 million yuan of income belongs to the institution. In this business alone, Brother Xiao Yang has an annual income of more than 100 million yuan.
So in summary, Xiao Yang Ge has a profit of at least 15-2 billion a year, and the market value of tens of billions is stable. This is more revenue-generating than many listed companies.
Xiao Yangge revealed that in 2022, more than 11,000 people will be authorized to slice the "Three Sheep Network", with a per capita income of 17,000 yuan, of which 316 brands will have sales of more than one million yuan through slices.
I have indeed seen many people earn tens of thousands, hundreds of thousands, a month through live broadcast slices.
5. Branding
In addition to earning a lot, Xiao Yang's brand values are also very positive, focusing on a "common prosperity", driving tens of thousands of people to make money together. The tax that should be paid is not a lot. He also participates in various public welfare activities. Very popular.
I think fans are willing to pay in the live broadcast room, in addition to the product itself, to a large extent, they fancy Xiao Yang's personality.
But it feels like this kind of one-sided comment that is raised very high, the ultimate is very terrible, and a little inattentive will also be stepped on. Just like Li Jiaqi. Every step is on the tip of the knife.
Second, making money is altruism
Regarding the playing method of Xiao Yang Ge's live broadcast slice, I would like to say two impressions. One is about sharing. One is about the organizational structure of the new era.
1. Be willing to share in the profits
A company or a team ultimately has to go the long term, and get bigger and bigger, that is, to give up the profit. Dead in the hand can not do much.
I looked at some business cases before, a Taobao e-commerce person, at the beginning because of the fear of employees to do it alone, in addition to Taobao customer service, at the beginning to do Taobao all by themselves, operation philosophy, art optimization, supplementary order resources are all in their own hands. Employees also have a strong sense of defense, afraid that after they learn the core technology and core resources, they will go out and do it alone.
Therefore, the subjective initiative of employees is not brought into play, but only mechanical execution. So, the boss is the ceiling. It's hard.
Later, he transforms his thinking, similar to partner thinking. Step back, let employees pick up projects by themselves, bring new people, and the boss provides corresponding supporting services to employees. Help employees open Taobao stores. The boss helps him save resources, supply chain, resources, human legal affairs, etc. Employees only need to focus on the operation of the store. One employee can operate more than a dozen stores. No more fear of employees leaving. Because employees do not earn as much as they do now. It's also annoying. The owner had more time.
The boss had more time, developed marketing training courses, and gave his knowledge to the trainees without reservation. Although the profits of their own stores did decline due to the competition of students, because they had more funds, they opened more stores, which actually showed a staggered competition with students. So the original threat did not happen.
And because the content is of good quality, he doesn't have to drain himself, and it is the trainees who help him drain the traffic. The boss does a lot less, but the profit is magnified a lot. A bit like this slice of Brother Yang, the downline earns him more than he earns himself, and it will only increase.
This case inspired me to share the profits. Have a pattern.
2. Organizational structure in the era of super-individuals
Including the recent understanding of the playing style of many super individuals, why can a super individual with a small assistant undertake hundreds of personal consultations, thousands of paid communities?
It is also to bring more people in and expand the original business together. Develop paid users into partners. This partner also has to pay, 16999 or 29888 a year, etc. This is a bit like the amoeba model I mentioned earlier, not only does the boss not have to pay salaries, but employees also have to pay to work for the boss. And the initiative and self-drive are much better than traditional recruitment. Earn 500 million a year, Sange's business model and amoeba gameplay are revealed
After becoming a partner, you will do this business, and these charging partners become the founder's team and help the founder undertake more customers and business together. People who originally had no business had a business, and the founder who needed to recruit the team saved money, time, and worry and made money, and he could also let the team run itself.