√ 200 yuan for a meal, but not for 2 yuan for tissues;
√ 1,000 yuan skin care products can, 10 yuan postage "Dame";
√ Tens of thousands of pieces of electronic products can, the wool of the sin can not be less, and 10 coupons must be used...
This is not an isolated case, in modern society, receiving coupons has become the norm for many consumers in the new era to shop and eat. Especially for the limited-time red envelopes of some takeaway software, clocking in on time every day to receive coupons every day has become the basic operation for young people to order takeaway, after all, "clicking can save a few dollars, who can not love this?" ”。
With the improvement of the convenience of life, the retail transaction scene has gradually evolved from offline transactions to online transactions, and although the transaction methods are changing, the promotion behavior of merchants distributing coupons has been consistent.
Want to impress consumers
What kind of coupon issuance posture is "effective"?
Coupons are like a double-edged sword, when used well, they can increase GMV and customer unit prices, increase purchase frequency (repurchase, wake-up), and upgrade the purpose of card conversion after arriving at the store.
Issuing coupons at will make people feel like blind price reductions, if you clarify the purpose of coupons, and then choose the appropriate coupon type to place after the goal is determined, it will be twice as effective with half the effort.
How to increase the utilization rate of coupons with the help of operational means and bring more revenue to stores?
Valid Coupon Issue 1:
Solve the problem of store drainage and capture consumers
For a new customer, she will be more willing to choose the one with coupons for the same type of store.
Use a small number of "coupons" with low threshold and high discount to attract users to the page, divert traffic to the online store and obtain the mobile phone number information of user members.
★ Successful little shop ★
Scan the code to the store to verify and send watermelons
A fruit store in Guangzhou: During the opening of the store, a flyer was distributed, which read: Scan the code to get a 5 yuan watermelon exchange coupon, which can be verified when you arrive at the store on the opening day, and receive a local large watermelon for free. The event brought 300 arrivals to the store.
Valid Coupon Issue II:
Stimulate consumers and maximize store profits
Generally speaking, when customers enter the store's homepage to browse, if they see words such as gifts, free orders, and offers (using visual benefits: lock in the first interest sensitive words), it is easier to stimulate their interest psychology, attract their attention and click to receive, thereby increasing the unit price of subsequent transactions.
Setting a threshold coupon slightly higher than the usual activity intensity can promote user use and quickly increase GMV.
★ Successful little shop ★
Set various thresholds for earning coupons
A textile store in Changsha: launched an encore event after a large-scale event, by setting thresholds, such as designated stores; Specify the time and identity, and must bind the micro-members of the store's micro-mall to participate, and bring this batch of users who want to obtain the coupon to the store at a specific time for conversion.
Such applicable scenarios: can also be for special items, such as a certain explosive product, or in the face, the sales of a certain item in the store has reached a certain stage, can no longer rise, you can try to use this kind of stimulating consumption coupons, those users who want to buy but have not yet bought, to give some conditional thresholds, at a specific point in time, pull back, for consumption purchase.
Valid coupon issue 3:
Precise marketing in stores to promote member activity
When the store has been operating for a while, the next step is precision marketing. At this time, the store can set up a guide consumption coupon to distinguish all existing users in the store.
Making full use of coupons can control the frequency of reach, target certain groups of people to influence consumption habits, shorten the decision-making cycle, and improve member stickiness. Generally, the discount price is displayed directly when doing activities, so that all browsing customers can see the discount information.
★ Successful little shop ★
After screening, VVIP super treatment
A beauty salon in Zhejiang: It turned out that on the 8th of every month was his membership day, in the long run, the user gained nearly 500,000+ users, when the 8th membership day, all stores were overcrowded, then the VVIP quality user experience in these people is not very good.
At this time, the store, through data analysis, screens out groups with high unit prices of high-quality customers, and then at a specific time, for example: at the beginning of each month, give this group of people a membership discount coupon in advance, and any day of the month can enjoy 8.8% off.
It is these small coupons that can help merchants attract nearby customers to the store, so that customers continue to spend in the store. However, in general, the entire process of coupons from creation, sending, collection, and verification requires the help of mini programs or other coupon tools.
With smooth good business and good business, every step from coupon creation to verification can be completed through it, and the whole process is completed on the mobile phone, the operation is simple, and each clerk can use it with a mobile phone! Would you like to give it a try to generate thousands or more in a minute's worth of revenue for your store?