In previous years, hairy crab is definitely a leader among the traditional delicacies of the Mid-Autumn Festival, and its delicious taste makes people have endless memories.
However, in recent years, the market share of hairy crabs during the Mid-Autumn Festival has declined year by year, and traders have also felt helpless and confused. Why are hairy crabs that once swept the Mid-Autumn Festival now unattended? Here are four reasons vendors have come up with.
Price factor.
As a high-end ingredient, hairy crab is not affordable to the people. In previous years, during the Mid-Autumn Festival, the price of hairy crabs tended to rise, which many consumers were discouraged. Despite the high quality of hairy crabs, the high prices have led many consumers to choose other, more affordable foods.
Taste differences.
The continent is vast, and the food culture of each place has its own characteristics, and the acceptance of hairy crab, a food with regional characteristics, is also different. Consumers in some regions may not be accustomed to the taste and taste of hairy crab, so they are not very eager to buy it.
Food safety issues.
In recent years, the food safety problems of hairy crabs have often been exposed by the media, such as excessive hormones and heavy metal pollution, which have made consumers question the safety of hairy crabs. Although these problems are not unique to hairy crabs, as a high-end ingredient, consumers have higher requirements for its safety, so food safety issues have become a major pain point in the hairy crab market.
Changes in holiday consumption habits.
With the development of society, people's pace of life has accelerated, and their consumption habits for festivals are also changing. Many consumers began to choose simpler and faster festive foods, such as mooncakes and rice dumplings, and hairy crab, an ingredient that needed to be cooked and processed, was gradually marginalized.
Netizen opinion
The main reason is that the price is too high and bundled sales, such as the rope tied to the hairy crab of the green crab, especially the rope on the green crab has the weight of half a crab, and some excessive are almost the weight of the crab body.
The price is too high, a 50 pieces to eat fresh, not enough to plug the teeth, 50 pieces, I can eat a bunch of ice cream, 50 I buy a pound of shrimp is enough to relieve hunger, this price is too high, 10 pieces must be so high, it is better not to eat
Look at the sky-high prices of all walks of life in previous years, from the property market, stock market, industrial products and commodities, from tobacco, alcohol and tea, aquatic products, seafood, agricultural products, many are manipulated prices, but also led to all kinds of capital participation in it and the output of black commodities and food, the backlog exceeds the preknowledge, as consumers understand more deeply, far from the so-called famous brand products basically formed a general trend of the market, under the general trend there is no spared brand, price reduction clearance - an inevitable way to survive.
To sum up, why is the hairy crab that once swept the Mid-Autumn Festival now no one eats it? Traders cited price factors, taste differences, food safety issues and changes in holiday consumption habits as the four root causes of the year-on-year decline in the hairy crab market. In the face of these problems, the hairy crab industry needs to reform and innovate in many ways to win back the love of consumers.
What do you think?