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Noble Bird 2 batches of children's shoes sampling inspection failed Chairman Li Zhihua knows?

author:Operator Finance, Food FMCG

Operator Finance Network Zhu Xinyu / Wen

Recently, the operator financial network combed and found that the well-known domestic brand Noble Bird was recently exposed due to the unqualified sampling inspection of its products children's running shoes. What's going on here?

Noble Bird 2 batches of children's shoes sampling inspection failed Chairman Li Zhihua knows?

Not long ago, the Beijing Municipal Administration for Market Supervision issued a public announcement on the results of the product quality supervision and random inspection of children's shoes, which showed that the two children's running shoes with the trademark KIDS produced by Noble Bird Co., Ltd. were inspected as unqualified, and the unqualified item was "phthalate". The product names involved are "children's running shoes" and "middle children's running shoes", and the article numbers involved are "2133001P" and "ZP2151W.

Phthalates can enter the human body through breathing and touch, affecting the secretion of sex hormones, resulting in a decline in the ability of the reproductive system, inhibiting immune disorders and pathological reactions in the body, poisoning the nervous system of the organism, and making the development of the nervous system abnormal. In the description of the unqualified project, the Beijing Municipal Supervision Bureau said that the nominal producer should not overly pursue the plasticity and flexibility of plastic products, reduce brittleness and other properties, and use phthalates as plastic plasticizers in appropriate amounts. This seems to mean that the two batches of children's running shoes of Noble Bird this time are too high and not conducive to human health.

For the producers and sellers of unqualified products found in this random inspection, the Beijing Municipal Supervision Bureau has all handed over to the market supervision department where the business entity is located for handling according to law.

In addition, the Beijing Municipal Supervision Bureau also recommends that consumers carefully check the signs containing important information such as specifications and models, safety categories and so on when buying children's shoes; Touch the sole to check the softness of the sole, upper, etc., the heel should not be too soft, otherwise it is easy to have accidents such as foot bumping and slipping.

Noble Bird 2 batches of children's shoes sampling inspection failed Chairman Li Zhihua knows?

It is worth noting that as early as March this year, Noble Bird was exposed to the unqualified quality of men's running shoes.

According to the relevant quality spot check results released by the Fujian Provincial Municipal Supervision Bureau at that time, the men's running shoes produced by Noble Bird Co., Ltd. were not qualified for wear resistance.

Abrasion resistance is the main factor determining the durability of finished shoes, reflecting the ability of the heel surface and outsole material to resist wear. This indicator is unqualified, which can easily affect the service life of footwear and consumer comfort.

Noble Bird 2 batches of children's shoes sampling inspection failed Chairman Li Zhihua knows?

According to the information of Tianyan Check, the chairman and general manager of Noble Bird is Li Zhihua, I wonder if he knows the above matters? And what would it say?

In the future, the operator Caijing Network will continue to pay attention to the relevant dynamics of Noble Bird.

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