The top star product of the smash hit - sweeping robot now, why can't it be sold, what's going on? First answer the question: First, you are willing to spend the price of a flagship phone, go

The top star product of the smash hit - sweeping robots

Nowadays, why can't it be sold, what's going on? First answer this question: First, are you willing to spend the price of a flagship mobile phone to buy a sweeping robot? Second, are you willing to iteratively update your sweeping robot for some new experiences like changing mobile phones?

Over the years, the technological progress of sweeping robots can be seen with the naked eye, but the degree of intelligence has not yet met everyone's expectations. For example, sweeping the floor halfway through the fight with wires and slippers, and every now and then you have to rescue it. For example, when encountering a relatively large area of stubborn stains, it will also cause "the ground to be evenly dirty".

The decrease in demand was mainly influenced by three factors. The first is that because of the sharp rise in average prices, the consumer audience has narrowed. The second is the impact of new categories, floor scrubbers began to grow rapidly in 2019, dispersing consumers' preference for sweeping robots. The third is because of the cyclical low demand after the epidemic.

The ferocity of the product price increase, but the customer's experience degree is improved, which may not match. Many consumers are not willing to buy low-end products with insufficient advanced functions, nor are they willing to be a "big wrong" for high-end products, which further causes the embarrassing situation of sales.